MGMT 365 Management Seminar Chapter 10

Multinational enterprises that manufacture commodity products that focus on cost leadership tend to use a(n) ______ strategy.

Global-standardization

Since expanding internationally, IKEA has shifted focus, concentrating on effectively managing a global supply chain in order to achieve economies of scale. This is reflective of a(n) ______ strategy.

Global-standardization

· Porter's diamond framework to explain national competitive advantage includes four interrelated factors: demand conditions, competitive intensity in a focal industry, related and supporting industries/complementors, and ______.

Factor conditions

The benefits of competing on a global scale exist ______.

For an increasing number of firms

A company's ______ is the part of a corporate strategy that addresses how to gain and sustain a competitive advantage when competing against other foreign and domestic companies around the world.

Global strategy

True or false: Multinational enterprises are the driving force behind globalization.

True

What are the factors in Michael Porter's model of national competitiveness?

o Demand conditions o Related industries/complementors o Competitive intensity in a focal industry Factors conditions