MGMT CH. 4

A company or an industry whose product works well with a firm's product and without which the product would lose much of its value is considered to be a(n) A) complementor. B) oligopoly. C) strategic group. D) industry leader. E) staggered company.

A

The strength of each of the six driving forces of industry competition varies according to the A) effectiveness of the strategic planning. B) stage of industry evolution. C) capital requirements. D) changes in the political environment. E) amount of government regulation.

B

The technique recommended by the text to organize an analysis of external strategic factors is called A) IFAS. B) EFAS. C) SFAS. D) SWOT. E) the issues priority matrix.

B

Trend extrapolation is A) the process of converting intuition and hunches into reality. B) the extension of present trends into the future. C) the process of asking some authorities in the area to make an "informed guess" about the future. D) given a large amount of historical data on certain interrelated factors, one attempts to conceptualize alternative futures. E) detecting faulty underlying assumptions before forecasting errors can occur.

B

When General Motors considers making its own automotive parts, Delphi Automotive Supply Company would be concerned with the A) bargaining power of suppliers. B) bargaining power of buyers. C) rivalry among existing competitors. D) threat of substitutes. E) threat of new entrants.

B

Which environment was generally perceived by business people to be something to exploit, not conserve until the twentieth century? A) the task environment B) the natural environment C) the internal environment D) the societal environment E) the external environment

B

Which of the following is NOT a major force in the societal environment? A) political-legal forces B) labor forces C) economic forces D) technological forces E) sociocultural forces

B

Which type of international industry manufactures and sells the same products with only minor adjustments made for individual countries around the world? A) consortium industry B) global industry C) indigenous industry D) multidomestic industry E) worldwide industry

B

A non-quantitative approach to forecasting that requires simply the presence of people with some knowledge of the situation to be predicted to propose ideas without first mentally screening them is called A) simulations. B) the delphi technique. C) brainstorming. D) signal monitoring. E) scenarios.

C

A sugar company that is worried that consumers may buy artificial sweetener instead of sugar is concerned about the A) threat of new entrants. B) rivalry among existing firms. C) threat of substitute products. D) bargaining power of suppliers. E) bargaining power of buyers.

C

According to Miles and Snow, a company that operates in at least two different product-market areas in which one product is stable and the other one is variable, reflects which strategic orientation? A) initiators B) reactors C) analyzers D) prospectors E) defenders

C

According to Porter, the collective strength of the interaction of potential entrants, buyers, substitutes, suppliers, firm rivalry, and other stakeholders determine A) the level of government action in an industry. B) the probable industry attractiveness and business strength position. C) the ultimate profit potential in the industry measured in terms of long-run return on invested capital. D) the aggregate level of demand for a product line. E) the amount of pressure from the societal environment.

C

The most widely used forecasting technique used after trend extrapolation is A) statistical modeling. B) simulations. C) scenario-writing. D) expert opinion. E) brainstorming.

C

When the pressure for local responsiveness is strong and the pressure for coordination is weak for multinational corporations in an industry, the industry will tend to become A) global. B) consolidated. C) multidomestic. D) risky. E) indigenous.

C

Which barrier to entry is demonstrated by Microsoft's MS-DOS operating system? A) government policy B) access to distribution channels C) cost disadvantages independent of size D) capital requirements E) economies of scale

C

Which of the following is NOT descriptive of external environmental scanning? A) used as a tool to ensure a corporation's long-term health B) used to monitor, evaluate, and disseminate information relevant to the organizational development of strategy C) used to identify major stockholders D) used as a tool for corporations to avoid strategic surprise E) used to determine a firm's competitive advantage

C

Which of the following is NOT descriptive of the threat of substitute products or services? A) Substitute products appear to be different, but satisfy the same need as another product. B) If the cost of switching is low, substitutes may have a strong effect on an industry. C) Identifying substitutes is relatively easy since they look similar. D) Possible substitute products or services may not appear to be easily substitutable. E) Substitutes limit the potential returns of an industry.

C

Which of the following is an example of a global industry? A) retailing B) banking C) tires D) insurance E) health care

C

According to Porter's model, a strong or high force is likely to reduce profits and can be regarded as a(n) A) benefit. B) opportunity. C) advantage. D) threat. E) risk.

D

Intel was able to gain a significant cost advantage over its competitors in the production and sale of microprocessors because of A) capital requirements. B) product differentiation. C) switching costs. D) economies of scale. E) access to distribution.

D

Other software companies could not compete with Microsoft based on the hesitation of consumers to try a new software. Which of Porter's forces does this reflect? A) exit barriers B) bargaining power of buyers C) threat of substitutes D) bargaining power of suppliers E) rivalry among existing firms

D

According to Miles and Snow, which strategic orientation is demonstrated by companies that have a limited product line and focuses on improving the efficiency of their existing operations? A) initiators B) reactors C) analyzers D) prospectors E) defenders

E

Over ________ of large companies use trend extrapolation for forecasting. A) 20% B) 30% C) 40% D) 50% E) 70%

E

Which of the following is NOT descriptive of intense rivalry among firms? A) slow industry growth B) high fixed costs C) high exit barriers D) few competitors or competitors that are roughly equal in size and power E) product offerings that are highly differentiated

E

Which societal force includes demographic trends? A) political-legal forces B) labor forces C) economic forces D) technological forces E) sociocultural forces

E

A company with significant assets and activities in multiple countries is known as a(n) A) multinational corporation. B) repatriated corporation. C) transferable corporation. D) duplicate corporation. E) emancipated corporation.

a

A study of nearly 500 of the world's largest corporations indicated which of the following to be the most widely practiced form of forecasting? A) statistical modeling B) scenario-writing C) delphi technique D) brainstorming E) trend extrapolation

e

A relationship that illustrates the term "complementor" is A) Microsoft and Intel. B) General Motors and Ford. C) Hewlett Packard and Compaq. D) Gateway and Dell. E) America Online and CompuServe.

A

According to Porter, seeing clothing firms such as Under Armour enter the athletic shoe industry would reflect a A) medium bargaining power of suppliers. B) low threat of substitutes. C) medium bargaining power of buyers. D) high threat of potential entrants. E) low competitive intensity.

A

According to Porter, the corporation is most concerned with A) the intensity of competition within its industry. B) the aggregate level of demand for a product line. C) a market's position on its life cycle. D) the amount of pressure from the societal environment. E) the level of government action in an industry.

A

All of the following are technological breakthroughs already having a significant impact on many industries EXCEPT A) growing health consciousness. B) alternative energy sources. C) genetically altered organisms. D) smart, mobile robots. E) virtual personal assistants.

A

The primary activity of a competitive intelligence unit is to A) monitor competitors. B) engage in corporate espionage. C) survey stakeholders. D) determine industry R&D statistics. E) reverse engineer competitors' products.

A

The two factors that tend to determine whether an industry will be primarily multidomestic or primarily global are (1) the pressure for coordination within the MNCs operating in that industry and (2) A) the pressure for local responsiveness on the part of individual country markets. B) the power of the local country governments to restrict MNC actions. C) the need for brand management in the various MNCs operating within that industry. D) the importance of differentiating with integrating mechanisms in regional cooperatives. E) the likelihood of terrorist activity impacting that industry.

A

What is a set of business units or firms that "pursue similar strategies with similar resources"? A) strategic group B) collective collaboration C) cooperative D) integral association E) strategic assembly

A

When the pressure for coordination is strong and the pressure for local responsiveness is weak for multinational corporations within a particular industry, the industry will tend to become A) global. B) consolidated. C) multidomestic. D) risky. E) indigenous.

A

Which is the largest of the current U.S. generations? A) Baby Boomers B) Woofies C) Silent Generation D) Gen X E) Gen Y

A

Which of the following is NOT descriptive of a high level of bargaining power of suppliers? A) Substitutes are readily available. B) The product or service is unique. C) The supplier industry is dominated by a few companies, but sells too many. D) The purchasing industry buys only a small portion of the supplier group's goods and services. E) Suppliers are able to integrate forward and compete directly with their present customers.

A

Which of the following is NOT one of the general strategic types according to Miles and Snow? A) initiators B) reactors C) analyzers D) prospectors E) defenders

A

) The corporation's task environment A) encompasses the physical working areas of the organization. B) includes those elements or groups within an organization's industry. C) is an advisory committee to top management. D) is an accounting of the many jobs within an organization. E) is the job requirement specification listing necessary skills and abilities.

B

A formal program of gathering information on a company's competitors is referred to as A) statistical modeling. B) competitive intelligence. C) competitive strategy. D) quantitative forecasting. E) qualitative matrix.

B

According to Miles and Snow, most major U.S. airlines have reflected which strategic orientation? A) initiators B) reactors C) analyzers D) prospectors E) defenders

B

According to Porter's model, a low force can enable the company to earn greater profits and can be regarded as a(n) A) benefit. B) opportunity. C) advantage. D) threat. E) risk.

B

An industry dominated by a few large firms, all of which struggle with product differentiation, is known as A) multidomestic. B) consolidated. C) global. D) indigenous. E) worldwide.

B

In addition to Porter's Five Forces, another force added in the text is A) bargaining power of unions. B) other stakeholders. C) threat of prospects. D) threat of shareholders. E) bargaining strength of employees.

B

Industry analysis is primarily concerned with a corporation's A) societal environment. B) task environment. C) sociocultural environment. D) economic environment. E) internal environment.

B

One ground rule necessary for effective brainstorming is A) scrutinize each idea generated. B) propose ideas without mentally screening them. C) calculating future earnings of each idea. D) critique each idea for rationality. E) forecast the success of each idea.

B

Regression analysis is an example of which quantitative forecasting technique? A) the delphi technique B) statistical modeling C) brainstorming D) trend-impact analysis E) morphological analysis

B

The origin of competitive advantage lies in the ability to A) gain major stockholders. B) identify and respond to environmental change well in advance of competition. C) launch products quickly. D) serve customers faster. E) create surprise for others.

B

In the EFAS Table, the indicator of how well a particular company is responding to current and expected factors in its external environment is characterized by the A) IFAS score. B) industry matrix. C) total weighted score. D) SWOT score. E) SFAS score.

C

The U.S. major home appliance industry is an example of an industry A) that has evolved from an oligopoly to a monopoly. B) in which each company maintained a distinct product line. C) that was once fragmented, but now is consolidated. D) that has experienced consistent, increasing sales. E) experiencing a successful strategy of product specialization because of product differentiation.

C

The combination of the degree of complexity and the degree of change existing in an organization's external environment is/are called A) strategic factors. B) strategic issues. C) environmental uncertainty. D) strategic fit. E) scenarios.

C

Which one of the following is NOT part of the process of industry scenarios? A) Examine possible shifts in societal variables. B) Identify uncertainties in each of the six forces in the task environment. C) Generate at least 15 scenarios. D) Make a range of plausible assumptions about future trends. E) Analyze the industry situation that would prevail under each scenario.

C

) Which of the following is NOT an element of the organization's task environment? A) local communities B) trade associations C) governments D) technological developments E) special interest groups

D

According to Miles and Snow, companies with fairly broad product lines that focus on product innovations and market opportunities such as Frito-Lay, reflect which strategic orientation? A) initiators B) reactors C) analyzers D) prospectors E) defenders

D

According to the text, one reason environmental uncertainty is a threat to strategic managers is because A) it is a costly and time-consuming process. B) it creates a new playing field in which creativity and innovation can play a major part in strategic decisions. C) it forces the strategic manager to be more stable. D) it hampers their ability to develop long-range plans. E) there are too many uncontrollable variables.

D

In which type of international industry do corporations tailor their products to the specific needs of consumers in a particular country? A) consortium industry B) global industry C) indigenous industry D) multidomestic industry E) worldwide industry

D

Those variables that can affect significantly the overall competitive positions of companies within any particular industry are known as A) external strategic factors. B) internal strategic factors. C) matrix factors. D) key success factors. E) industry scenario.

D

To succeed in a hypercompetitive industry, companies must be willing to A) cut prices below marginal costs. B) pursue market share instead of profits. C) operate in the ethical gray zone. D) cannibalize their own successful product lines. E) reduce spending on research and development.

D

When strategic managers have a willingness to reject unfamiliar as well as negative information it is referred to as A) strategic paralysis. B) corporate inertia. C) management indifference. D) strategic myopia. E) corporate apathy.

D

Which barrier to entry do corporations such as P&G use to force new entrants to spend heavily to overcome existing customer loyalty? A) rivalry among existing firms B) switching costs C) capital requirements D) product differentiation E) access to distribution channels

D

Which of the following is NOT descriptive of the "threat of new entrants"? A) depends on the presence of entry barriers B) have a desire to gain market share C) depends on the reaction of existing competitors D) does not impact industry attractiveness E) brings new capacity and substantial resources

D

Which of the following is NOT one of the eight current sociocultural trends mentioned in the text? A) increasing environmental awareness B) growth of the seniors market C) decline of the mass market D) increasing food consumption E) impact of Generation Y boomlet

D

A table which summarizes the key success factors within a particular industry is called a(n) A) EFAS Table. B) IFAS Table. C) SFAS Table. D) TOWS Matrix. E) industry matrix.

E

In a fragmented industry A) no firm has large market share. B) prices drop as new competitors enter the market. C) economies of scale are used to reduce costs. D) companies integrate to further reduce costs. E) all of the above

E

Which barrier to entry uses cost advantages associated with large size? A) rivalry among existing firms B) switching costs C) cost disadvantages independent of size D) capital requirements E) economies of scale

E

Which of the following is NOT descriptive of a high level of bargaining powers of buyers? A) Changing suppliers costs very little. B) Alternative suppliers are plentiful because of standardization of the product. C) The purchased product represents a high percentage of buyer's costs. D) The buyer buys a large proportion of the seller's product or service. E) A buyer earns high profits and is very insensitive to costs and service differences.

E

Which of the following is true in regards to competitive intelligence? A) The Economic Espionage Act makes it illegal to steal any material that a business has taken "reasonable efforts" to keep secret. B) The Society of Competitive Intelligence Professionals urges strategists to stay within the law and to act ethically when searching for information. C) The Society of Competitive Intelligence Professionals states that illegal activities are foolish because the vast majority of worthwhile competitive intelligence is available publicly via annual reports, websites, and libraries. D) A number of firms hire consultants with questionable reputations who do what is necessary to get information when the selected methods do not meet SPIC ethical standards or are illegal. E) all of the above

E