mgmt exam 2

A manager is using Miles and Snow's prospector strategy. What action is the manager likely to take? Encourage creativity by allowing lower-level employees to make decisions. Balance resource allocation between cost control and innovation. Reduce costs by not investing in innovation.

A

If the company has decided to use Miles and Snow's defender strategy, which of the following actions would most likely be a priority? Adopt a functional organization design. Optimize goal setting and controls to regulate the flow of resources. Develop a culture that values innovation.

A

If the company uses Porter's cost leadership strategy, what should marketing and sales emphasize? The good value of the company's products The fact that the company's products are easily mass-produced The prestige that the company's brand conveys The ability of the company's products to satisfy more than basic needs

A

Which of the following describes tactical goals? These goals are set by middle managers, are focused on how to achieve broad goals, and have medium time frames. These goals are set by top management, are broad in scope, and have long time frames. These goals establish the organization's purpose and describe how the organization is different from others. These goals are set by lower-level managers, are specific in scope, and have short time frames.

A

Which of the following decisions can be an effective way for a manager to address an organizational weakness? Check all that apply. Change the organization's mission so the organization no longer needs to rely on the weakness. Use resources to fix the weakness. Conduct a SWOT analysis. Imitate a successful competitor.

A, B

Which of the following are functions that goals serve in organizations? Check all that apply. To help managers evaluate the organization's performance To provide multiple alternative courses of action To help managers make effective plans To motivate employees to achieve desired results

A,C,D

For Twitter to achieve its mission and accomplish its strategic goals, it must also set tactical goals. Which one of the goals listed is an example of a tactical goal Twitter might set? A. Launch #Twitternovela engagement campaign in Latin American markets: users can see Tweets from telenovela celebrities and create and tweet their own #twitternovela story with Vines B. Secure agreements with 5 Latin American telenovela actors and actresses who will participate in #Twitternovela by February 1 C. Increase number of user timeline views 15% year-over-year D. Acquire new users globally with a focus on stimulating primary demand in Latin America

A.

A CEO is using Porter's overall cost leadership strategy. What course of action is the manager likely to take? Check all that apply. Drive the value of efficiency throughout the organizational culture so that employees are highly cost-conscious. Direct manufacturing to standardize production so many products can be made at low cost. Direct product designers to consider how products can be inexpensively made. Direct the finance team to ensure that innovation gets sufficient funding.

ABC

A CEO is using Porter's differentiation strategy. What course of action is the manager likely to take? Check all that apply. Direct manufacturing to establish a flexible system so products can be customized to order. Direct the finance team to ensure that innovation gets sufficient funding. Drive the value of efficiency throughout the organizational culture so that employees are highly cost-conscious. Direct the marketing and sales departments to highlight service quality to customers.

ABD

Which of the following are steps in the decision-making process? Check all that apply. Developing a plan to put the decision into effect Choosing the alternative that is likely to be most effective Defining jobs to structure the work of enacting the decision Identifying alternative courses of action

ABD

A manager is asked to optimize a set of goals. What is the manager being asked to do? A. Develop a plan that will achieve the goals B. Balance and reconcile competing goals C. Evaluate how well the organization achieved the goals D. Develop a strategy that supports the goals

B

A manager is using Miles and Snow's analyzer strategy. As a result, what is likely to be a significant challenge for the manager? Accurately determining the risk of entering new markets with new products Allocating enough resources to both grow in new markets and maintain performance in existing markets Cutting costs while maintaining an acceptable level of quality

B

A manager is using Miles and Snow's defender strategy. What action is the manager likely to take? Balance resource allocation between cost control and innovation. Reward employees for finding ways to cut costs. Encourage creativity by allowing lower-level employees to make decisions.

B

Which of the following describes operational goals? A. These goals are set by middle managers, are focused on how to achieve broad goals, and have medium time frames. B. These goals are set by lower-level managers, are specific in scope, and have short time frames. C. These goals are set by top management, are broad in scope, and have long time frames. D. These goals establish the organization's purpose and describe how the organization is different from others.

B

Which of the following describes strategic goals? These goals are set by lower-level managers, are specific in scope, and have short time frames. These goals are set by top management, are broad in scope, and have long time frames. These goals are set by middle managers, are focused on how to achieve broad goals, and have medium time frames. These goals establish the organization's purpose and describe how the organization is different from others.

B

Which of the following are reasons that organizations set goals? Check all that apply. A. To make planning unnecessary B. To give people in the organization a unifying direction C. To aid in measuring results D. To prompt managers to make adjustments to improve performance

B, C, D

optimizing

Balancing and reconciling possible conflicts among goals

Given what you know about Twitter's plans, which one of Twitter's goals listed is a strategic goal? A. Update the profile experience on the iPhone with an increased focus on bios, tweets, and photos B. Increase internal capacity to meet client requests for engineered predictive models and algorithms on massive scale data sets by 20% by the start of the second quarter C. Strengthen the core user base usage by time spent on timeline, content generation, and mobile engagement D. Increase data licensing revenue by 50%

C

What role does the mission statement play in the planning process? A. Links strategy and operations B. Sets company direction C. Sets purpose of business D. Guides day to day activities

C

If an organization has a distinctive competency that no other organization can easily imitate, than the organization with the competency has_______________

a sustained competitive advantage

We seek to operate a chain of restaurants that prepares high-quality food on a timely basis for a reasonable price.

mission statement

"We seek to improve efficiency by implementing a new computerized payment system"

operational goal

The table gives examples of different factors considered in a SWOT analysis. Identify whether each factor is a strength, weakness, opportunity, or threat. A favorable regulatory environment for the organization's industry

opportunity

A decision that is routine because it is made frequently or is structured by clear rules isa .

programmed decision

"We seek to provide a 14% or greater annualized return of investment for our shareholders"

strategic goal

The table gives examples of different factors considered in a SWOT analysis. Identify whether each factor is a strength, weakness, opportunity, or threat. Providing excellent customer service

strength

"We seek to expand by opening 150 new restaurant locations in the next 10 years"

tactical goal

The table gives examples of different factors considered in a SWOT analysis. Identify whether each factor is a strength, weakness, opportunity, or threat. Only one supplier of materials

threat

The table gives examples of different factors considered in a SWOT analysis. Identify whether each factor is a strength, weakness, opportunity, or threat. little cash to pay bills

weakness