Mgnt 3400 Ch. 11

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Which of the following are part of collaborative consumption efforts? (select all that apply) Goodwill Thrift Stores Enterprise eBay Rent the Runway Craigslist Airbnb

enterprise rent the runway airbnb

Which of the following is a company that is in the collaborative office space business? a) Upwork b) CrowdSpring c) Prosper d) ShareDesk e) Zilok

ShareDesk

Surge pricing allows Uber to increase the supply of drivers when demand is high. a) True b) False

True

Uber offers a(n) -------- ​that is essentially a published guideline on how other developers can embed Uber into their own apps. API network protcols

API

Which of the following statements is true about Airbnb's revenue model? a) Airbnb only charges property owners who rent on the website. b) Airbnb doesn't charge transacctions for the three years after it enters a market , to as to generate the two-sided network effects of property rents and guests searching for properties to stay in. c) Airbnb charges both property owners and guests as part of transactions on their website. d) Airbnb currently does not make money via transactions, only from advertising listings on its website. e) Airbnb only charges guests who rent on the website.

Airbnb charges both property owners and guests as part of transactions on their website.

Which statement is true about Airbnb's revenue model? Airbnb currently does not make money via transactions, only from advertising listings on its website. Airbnb only charges property owners who rent on the website. Airbnb only charges guests who rent on the website. Airbnb charges both property owners and guests as part of transactions on their website.

Airbnb charges both property owners and guests as part of transactions on their website.

What are some concerns regulators have over the sharing economy using independent contractors and not full-time employees? Employees may not receive important workplace protections such as the minimum wage or overtime compensation. This could result in lower tax revenues for the government. This could create an uneven playing field for employers who properly classify their workers as full-time employees. All of the available options are true. None of the available options are true.

All of the available options are true.

Which of the following is NOT an example of larger, conventional firms working with sharing economy startups? a) W Hotel partnering with Desks Near Me. b) Walgreens' partnership with TaskRabbit. c) Google''s investment in Uber. d) Apple's purchase of Beats to give new musical artists more exposure. e) Conde' Nast's investment in Rent the Runway.

Apple's purchase of Beats to give new musical artists more exposure.

Payment continues to represent a barrier to widespread adoption of the sharing economy, since many consumers feel uncomfortable exchanging cash or financial information with strangers. a) True b) False

False

While some fear Airbnb is taking jobs away from hotel chains, the firm is also creating jobs and driving demand for a whole array of platform-enhancing services, including photographers, key-exchange coordinators, in-home chefs, house cleaners, and ride-sharing services. a) True b) False

False

While unions and hotel chains might not like Airbnb and feel threatened by its offerings, Airbnb is legal in nearly every market worldwide since private citizens are fully empowered to rent property that they own. a) True b) False

False

Large firms are investing in, partnering with, and building their own collaborative consumption efforts. One example is ----------- being a substantial investor in Uber, backing the firm with over a quarter of a billion dollars in capital, thus far.

Google

Which of the following is NOT true regarding the competitive dynamics of most sharing economy marketplaces? a) Ratings represent a switching cost built over time by early participants in sharing economy marketplaces. b) Late-movers have a substantial advantage in this market since inventory should be cheaper to acquire for those firms that have entered markets more recently. c) Network effects should grow over time, favoring firms that got a successful, early start over rivals who arrived late doing the same thing. d) These are two-sided markets. e) None of the above - all statements are true.

Late-movers have a substantial advantage in this market since inventory should be cheaper to acquire for those firms that have entered markets more recently.

Why were fashion firms initially threatened by Rent the Runway and why has their position evolved over time? Many designers thought that Rent the Runway would open up a whole new tier of customers. All of the available options are true caused concern for designers. None of the available options are true Some designers were worried that the service would cannibalize sales.

Some designers were worried that the service would cannibalize sales.

If eBay and Craigslist are included, some 44 percent of the US and Canadian population have participated in the sharing economy. a) True b) False

True

Social Media profiles can also be used to fight online fraud. a) True b) False

True

Boston's mayor has voiced support for ---------, seeing it as a safe and popular service among citizens and city visitors. Lyft Uber Taxi service

Uber

What is the difference between collaborative consumption firms Zilok and Chegg? Zilok is the European equivalent of Chegg. Zilok is a service where a person comes to your home to complete a task, Chegg is a rental firm. Zilok has gone public, Chegg has not. Zilok provides inventory provided by participating "citizen suppliers," Chegg owns its own inventory.

Zilok provides inventory provided by participating "citizen suppliers," Chegg owns its own inventory.

The sharing economy consists of which of the following? sharing of productive assets exchange of services all of the available options are true recirculation of goods increased utilization of durable assets

all of the available options are true

--------- suppliers in the sharing economy may find their fragmented costs increase due to increased product use and an increase in perceived risk over time. Sporadic Citizen Commercial Government

citizen

As a ride-share consumer, you feel the supply does not meet demand in your area. You are considering starting a local ride-share service. As a late-mover in the market, what is a downside of joining the market at this stage. you will need to tweak and improve the service you might struggle to gain cirtical mass you might struggle finding a name to differientate your company from rivals it will be difficult to watch market viability

you might struggle to gain cirtical mass


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