MID TERM EXAM CONSUMER BEHAVIOR ( CH 14, 15)

Which of the following statements is true regarding active and inactive consumer problems? A)Active problems require the marketer only to convince consumers that its brand is the superior solution. B)Active and inactive problems do not require different marketing strategies. C)An active problem is one of which the consumer is not aware. D)Even though a consumer is aware of it, an inactive problem is one that he or she has no desire to rectify. E)Active problems are more serious than inactive ones.

)Active problems require the marketer only to convince consumers that its brand is the superior solution.

Kim was participating in a group discussion centered on the participants' problems encountered while taking care of their hair. Which approach to problem identification is this? A) activity analysis B)product analysis C)problem analysis D)human factors research E)emotion research

A) activity analysis

Karl and his wife are considering putting a built-in pool in their backyard. They were discussing who they could get to do it for them, and they realized they knew of five pool contractors in their city. These five pool contractors that they thought of as potential contractors for them represent their A) awareness set. B)evaluative criteria. C)alternative set. D)preferred set. EPconsideration set.

A) awareness set.

Which marketing strategy is appropriate if the brand is not part of consumers' evoked sets? A) disrupt strategy B)maintenance strategy C)capture strategy D)preference strategy E)All of these choices are cor

A) disrupt strategy

Thomas is aware of several different brands of electric shavers, but he is only considering seriously three different brands. These three brands that Thomas is evaluating represent his A) evoked set. B)evaluative criteria. C)alternative set. D)preferred set. E)awareness set.

A) evoked set.

Campbell's soup used several advertising campaigns that stressed the benefits of soup in general. For example, one tagline used was "Soup is good food," and another was "Never underestimate the power of soup." Which type of problem recognition was Campbell's attempting to stimulate? A) generic problem recognition B)selective problem recognition C)active problem recognition D)inactive problem recognition E)primary problem recognition

A) generic problem recognition

Nakeisha wants to purchase some new make-up, but she wants something different from what she is currently using. Since she has experience with this product, she just thinks of the other products she has tried and decides to purchase one of those. Which type of information search has Nakeisha performed? A) internal search B)external search C)primary search D)secondary search E)evoked search

A) internal search

Which marketing strategies are appropriate for nominal decision making? A) maintenance strategy and disrupt strategy B)capture strategy and intercept strategy C)preference strategy and acceptance strategy D)maintenance strategy and intercept strategy E)capture strategy and acceptance strategy

A) maintenance strategy and disrupt strategy

The number of alternatives, price range, store distribution, and information availability are examples of which factor that influences the expected benefits and perceived costs of search? A) market characteristics B)product characteristics C)consumer characteristics D)situation characteristics E)technological characteristics

A) market characteristics

Canon markets digital cameras and is aware that consumers search for information concerning this product on the Internet using one of the several search engines (e.g., Google). To ensure that Canon appears on the first page of results, this company pays the search engine to become a sponsored link when consumers search the key words "digital camera." This is an illustration of market segmentation. A) search engine optimization. B)spam. C)blogging. D)behavioral targeting. E) behavioral targeting

A) search engine optimization.

Which of the following drives problem recognition? A) the consumer's perception of the actual state B)objective reality of the consumer's actual state C)the amount of information available D)the number of alternatives from which to choice E)others' perception of an individual's actual state

A) the consumer's perception of the actual state

James likes to eat a strawberry Pop-Tart for breakfast before school. After about two weeks of this, he starts to get bored with that and switches to waffles. James is displaying which type of behavior? A) variety-seeking B)brand-switching C)entertainment D)limited search E)extended search

A) variety-seeking

Which of the following is not a major issue marketers must deal with concerning the Internet's role in information search and decision making? A)How can they get more consumers to use the Internet instead of seeking information from salespeople? B)How can they drive their information to consumers? C)How can they drive consumers to their information? D)How (if at all) can online selling be utilized or integrated with existing channels? E)All of these choices are major issues marketers must deal with.

A)How can they get more consumers to use the Internet instead of seeking information from salespeople?

Nominal decisions can be broken into which two distinct categories? A)brand loyal decisions and repeat purchase decisions B)primary decisions and secondary decisions C)high involvement decisions and low involvement decisions D)expensive decisions and inexpensive decisions E)first purchase decisions and repeat purchase decisions

A)brand loyal decisions and repeat purchase decisions

Which nonmarketing factor affects a consumer's desired state? A)culture/subculture B)normal depletion C)product/brand performance D)availability of products E)All of these choices are correct.

A)culture/subculture

Very high levels of purchase involvement tend to produce A)extended decision making. B)nominal decision making. C)affective decision making. D)limited decision making. E)None of these choices are correct.

A)extended decision making.

Research shows that the most important search-related use of the Internet is A)finding information. B)getting news. C)buying a product. D)using e-mail. E)checking the weather.

A)finding information.

Two basic approaches to causing problem recognition are A)generic problem recognition and selective problem recognition . B)active problem recognition and inactive problem recognition. C)actual problem recognition and desired problem recognition. D)perceived problem recognition and objective problem recognition. E)primary problem recognition and secondary problem recognition.

A)generic problem recognition and selective problem recognition .

Nominal decision making is sometimes referred to as A)habitual decision making. B)routine decision making. C)simple decision making. D)automatic decision making. E) default decision making

A)habitual decision making.

Karen is going to the mall to purchase new shoes. Based on her prior experience with Nine West and her positive attitude toward them, she plans on looking at the Nine West store first. Her decision to visit the Nine West store is based on which source of information? A)memory B)personal sources C)independent sources D)marketing sources E)external sources

A)memory

Which type of consumer decision making only includes the stages of problem recognition, limited internal information search, purchase, and limited postpurchase behavior? A)nominal decision making B)normal decision making C)limited decision making D)extended decision making E)simple decision making

A)nominal decision making

Which of the following is probably the most important situational variable with respect to search behavior? A)temporal perspective B)task definition C)physical surroundings D)antecedent state E)social surrounding

A)temporal perspective

Which of the following statements is false regarding problem recognition? A)Problem recognition is the first stage in the consumer decision process. B) Only when the desired state is greater than the actual state will a problem exist. C)Problem recognition is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process. D)Without recognition of a problem, there is no need for a decision. E)All of these choices are true regarding problem recognition.

B) Only when the desired state is greater than the actual state will a problem exist.

__________ is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process? A)Alternative evaluation B) Problem recognition C)Information search D)Purchase E)Postpurchase evaluation

B) Problem recognition

Which of the following is not an appropriate condition to attempt to influence generic problem recognition? A)It is early in the product life cycle. B) The firm has a small percentage of the market. C)External search after problem recognition is apt to be limited. D)It is an industry-wide cooperative effort. E)All of these choices are appropriate conditions to attempt to influence generic problem recognition.

B) The firm has a small percentage of the market.

Which marketing strategy is similar to preference strategy but is complicated by the fact that the target market is not seeking information about the brand? A)capture strategy B) acceptance strategy C)maintenance strategy D)intercept strategy E)disrupt strategy

B) acceptance strategy

Which marketing strategies are appropriate for limited decision making? A)maintenance strategy and disrupt strategy B) capture strategy and intercept strategy C)preference strategy and acceptance strategy D)maintenance strategy and intercept strategy E)capture strategy and acceptance strategy

B) capture strategy and intercept strategy

Which of the following is not a subcategory of the awareness set? A)evoked set B) evaluation set C)Inert set D)inept set E)All of these choices are subcategories of the awareness set.

B) evaluation set

Nathan is purchasing a new computer, so he asks his friends and family for help in selecting one. He also has searched the Internet and visited the Dell, Gateway, and Apple websites and has consulted Consumer Reports. Nathan is conducting which type of information search? A)internal search B) external search C)primary search D)secondary search E)evoked search

B) external search

Research has shown that most of the online search leading up to a purchase was A)brand only. B) generic. C)brand-item. D)retail. E)price-related.

B) generic.

If a brand is included in a consumer's evoked set, which marketing strategy is not appropriate? A)maintenance strategy B) intercept strategy C)capture strategy D)preference strategy E)All of these choices are appropriate

B) intercept strategy

Rudy is a product category manager for a major consumer packaged goods manufacturer. Part of his job requires that he analyze a given product category and logically determine where improvements could be made. Rudy has determined several consumer problems this way. Which of the following best describes how Rudy uncovers consumer problems? A)activity analysis B) intuition C)product analysis D)problem analysis E)qualitative research

B) intuition

Wendy was in Walmart and noticed a display with baking items collected together and a little pad with recipes to tear off. She looked at the recipe and decided that this would make a nice dessert for Thanksgiving, so she purchased the products that were conveniently located on the display. Which type of decision making did Wendy undertake? A)automatic decision making B) limited decision making C)nominal decision making D)extended decision making E)truncated decision making

B) limited decision making

Friends, family, and others are examples of which source of information? A) memory B) personal sources C)independent sources D)marketing sources E)experiential sources

B) personal sources

An advertisement for Topol toothpaste, which is targeted at smokers and coffee and wine drinkers, stresses how this is the only brand that can remove the stains associated with these consumption behaviors. Which type of problem recognition is this marketer attempting to stimulate? A)generic problem recognition B) selective problem recognition C)active problem recognition D)inactive problem recognition E)primary problem recognition

B) selective problem recognition

Amelia wanted to purchase a nice watch for her husband, but she was overwhelmed by the amount of information available on the Internet for this product. She visited one website that offered a service that would do the searching and comparisons for her, so she decided to use it. The service Amelia used is referred to as a(n) A)minimizer. B) shopping bot. C)search engine. D)personal data assistant. E)Internet organizer.

B) shopping bot.

Which of the following statements is false regarding information search? A)The amount of search depends on purchase involvement. B)Searching for information is free. C)Information search involves mental as well as physical activities that consumers must perform. D)The initial search generally produces a set of guides or decision restraints. E)Search has benefits such as finding a lower price or getter higher quality.

B)Searching for information is free.

Which demographic factors still have the most influence on U.S. adult Internet usage? A)gender, ethnicity, age B)age, income, education C)age, ethnicity, gender D)Income, gender, generations E)education, generations, gender

B)age, income, education

Bob is searching the Internet for information on digital cameras, so he types in the words "digital camera" in Google. Which type of search is Bob conducting? A)brand only B)generic C)brand-item D)retail E)price-related

B)generic

Marla is bored with her cell phone. She wants to purchase a new one that has cool ring tones and can take pictures and video. She's not going to conduct a big search for a new phone as she's just going to consider a few others. Which type of decision making is this? A)nominal decision making B)limited decision making C)extensive decision making D)extended decision making E)truncated decision makin

B)limited decision making

Which type of consumer decision making includes only a limited internal information search and no external search for information? A)routine decision making B)nominal decision making C)extended decision making D)simple decision making E)limited decision making

B)nominal decision making

Which type of consumer decision making includes the evaluation of only a few attributes, simple decision rules, and few alternatives? A)routine decision making B)nominal decision making C)extended decision making D)simple decision making E) limited decision making

E) limited decision making

Barry is always searching information about wine. He reads Wine Spectator every month, has several books related to wine, visits wine-related websites frequently, and has visited several wine regions throughout the world. While he purchases wine frequently, he does not conduct this information search for just that reason. He just enjoys learning about wine. For Barry, his search for information about wine is a(n) A)internal search. B)ongoing search. C)eternal search. D)continuous search. E)perpetual search.

B)ongoing search.

Extended decision making with the brand in the evoked set requires which marketing strategy? A)capture strategy B)preference strategy C)intercept strategy D)maintenance strategy E)disrupt strategy

B)preference strategy

What is the first stage of the consumer decision process? A)information search B)problem recognition C)alternative evaluation D)purchase E)postpurchase behavior

B)problem recognition

A manufacturer of a digital music player asked several consumers the problems associated with using these types of products. Several consumers said that they had trouble downloading music onto their computers and then onto their music players. Which approach to problem recognition is this marketer using? A)activity analysis B)product analysis C)problem analysis D)human factors research E)emotion research

B)product analysis

Which problem recognition involves a discrepancy that only one brand can solve? A)generic problem recognition B)selective problem recognition C)active problem recognition D)inactive problem recognition E)primary problem recognition

B)selective problem recognition

Consumers' general approaches or patterns of external search are termed A)social status. B)shopping orientations. C)involvement. D)motives. E)differentials.

B)shopping orientations.

Many elderly consumers have problems with arthritis. This painful condition makes it almost impossible for them to open jars or medicine containers because the joints in their fingers are so stiff. Which type of consumer problem is this? A)latent B)manifest C) active D)inactive E)blatant

C) active

The percentage who click through a banner ad to the corporate website is known as A)response rate. B)turnover rate. C) click-through rate. D)rating. E)hits.

C) click-through rate.

Experience, familiarity, social status, shopping orientation and product involvement are examples of which factor that influences the expected benefits and perceived costs of search? A) market characteristics B)product characteristics C) consumer characteristics D)situation characteristics E)personality traits

C) consumer characteristics

The Smith's oldest daughter, Olivia, is a senior in high school. She has all "A's" and scored a 34 on the ACT. She is president of the debate team and the national honor society as well as a member of the cheerleading squad. Olivia wants to attend medical school, so both she and her parents are very concerned about which undergraduate school she attends. They have spent countless hours on the Internet examining universities, and they have already visited five campuses. For Olivia and her parents, which type of decision making does this represent? A)limited decision making B)nominal decision making C) extended decision making D)complex decision making E)complete decision making

C) extended decision making

Which type of consumer decision making involves the evaluation of many attributes and alternatives and employs complex decision rules? A)routine decision making B)nominal decision making C) extended decision making D)simple decision making E)limited decision making

C) extended decision making

Consumers conducting a generic search in an Internet search engine use which type of terms? A)retailer-related terms B)brand-related terms C) general product-related terms D)brand- plus product-related terms E)price-related terms

C) general product-related terms

Jon needed to purchase new tires for his SUV. He consulted Consumer Reports to see how the various brands were rated. Jon consulted which type of information source? A)memory B)personal sources C) independent sources D)marketing sources E)experiential sources

C) independent sources

Darcy is considering the purchase of living room furniture. While there are several national-chain furniture stores in her city, she is not considering Haverty's because she's purchased furniture from this store before and has been dissatisfied. For Darcy, this furniture retailer is included in her A)evoked set. B)consideration set. C) inept set. D)excluded set. E)inert set.

C) inept set.

Which type of decision making involves internal and external search, few alternatives, simple decision rules on a few attributes, and little postpurchase evaluation? A)nominal decision making B)routine decision making C) limited decision making D)partial decision making E)extended decision maki

C) limited decision making

If, in response to a problem, a consumer recalls a single, satisfactory solution, no further information search or evaluation may occur. The consumer purchases the recalled brand and __________ has occurred. A)automatic decision making B)limited decision making C) nominal decision making D)extended decision making E)truncated decision making

C) nominal decision making

All except which of the following nonmarketing factors affect consumers' desired state? A)reference group B)household characteristics C) normal depletion D)financial status/expectations E)culture

C) normal depletion

Feature and quality variations across brands are referred to as A)product positioning. B)brand leverage. C) product differentiation. D)market segmentation. E)market characteristics.

C) product differentiation.

The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as A)personal involvement. B)product involvement. C) purchase involvement. D)enduring involvement. E)activated involvement.

C) purchase involvement.

The level of one's desire to resolve a particular problem depends on which factors? A)the consumer's perception of his or her actual state and the desired state B)the length of time required to make a decision and the level of purchase involvement C) the magnitude of the discrepancy between the desired and actual states and the relative importance of the problem D)the degree of brand loyalty and the amount of time required to make a decision E)the direction of the discrepancy between the desired and actual states and the relative importance of the purchase

C) the magnitude of the discrepancy between the desired and actual states and the relative importance of the problem

Which of the following statements is false regarding consumer decisions and the consumer decision process? A)The decision process model provides useful insight into all types of consumer purchases. B)Consumer decisions are frequently the result of a single problem. C)Consumer decisions are rational and functional; otherwise they do not involve decisions per se. D)Some consumer decisions result from the convergence of several problems. D)Once the decision process begins, it may evolve and become more complex with multiple goals.

C)Consumer decisions are rational and functional; otherwise they do not involve decisions per se.

Which of the following statements is false regarding appropriate alternatives? A)An evoked set is those brands or products one will evaluate for the solution of a particular consumer problem. B)The brand found completely unworthy of further consideration is a member of the inept set. C)Marketing strategy that focuses only on creating awareness is adequate. D)Brands for which a consumer is aware of but basically indifferent toward compose that consumer's inert set. E)Alternatives the consumer does not know about compose the unawareness set.

C)Marketing strategy that focuses only on creating awareness is adequate.

Bessie is at the grocery store and is trying to remember some of the things she needs to buy. She is in the cleaning products aisle looking at the floor cleaning products. She's pretty sure she has another bottle left at home, so she doesn't purchase another. Bessie's perception of her current situation regarding this product reflects her A)current state. B)desired state. C)actual state. D)self-concept. E)self-assessment.

C)actual state.

Which of the following is not a type of consumer decision making discussed in your text? A)nominal decision making B)extended decision making C)complex decision making D)limited decision making E)All of these choices are types of decision making.

C)complex decision making

Susan actually knows quite a bit about some product categories that she doesn't actively seek out information concerning and doesn't even own. Which of the following is the most likely means by which she obtained this information? A)past searches B)personal experience C)low-involvement learning D)experiential sources E)high-involvement learning

C)low-involvement learning

Coca-Cola has a large brand-loyal purchaser segment. Which marketing strategy is appropriate for this brand? A)capture strategy B)acceptance strategy C)maintenance strategy D)preference strategy E)disrupt strategy

C)maintenance strategy

Which marketing strategies are appropriate for extended decision making? A)maintenance strategy and disrupt strategy B)capture strategy and intercept strategy C)preference strategy and acceptance strategy D)maintenance strategy and intercept strategy E)capture strategy and acceptance strategy

C)preference strategy and acceptance strategy

A food manufacturer asked a group of working mothers to think about the problem of serving nutritious meals to their families given their time constraints and to indicate what activities, products, or brands are associated with or perhaps could eliminate those problems. This manufacturer is using which approach to problem recognition? A)activity analysis B)product analysis C)problem analysis D)human factors research E)emotion research

C)problem analysis

Which of the following is a nonmarketing factor affecting consumers' actual state? A)social status B)household characteristics C)product/brand performance D)motives E)culture

C)product/brand performance

To which set do alternatives the consumer does not know about belong? A)inert set B)inept set C)unawareness set D)unknown set E)evoked set

C)unawareness set

The second screen refers to A)watching streaming video on a mobile device B)surfing the Internet C)watching TV while interacting with another mobile device D)local mobile search E)All of these choices are correct.

C)watching TV while interacting with another mobile device

Consumer-to-consumer solutions to "problems they never knew they had" have accelerated due to the rise of A)social media like Pinterest. B)crowd sourcing like Kickstarter. C)peer innovation like Quirky. D) All of these choices are correct. E)None of these choices are correct.

D) All of these choices are correct.

What has research revealed regarding consumers' variety-seeking behavior? A)Once a consumer tries another brand, there is a high probably that he or she will not return to the previous brand. B)Consumers usually switch to options within the same brand. C)Consumers are unwilling to switch to options within the brand. D) Consumers are more likely to become bored on sensory attributes such as taste. E)Consumers are more likely to become bored with nonsensory attributes such as brand name

D) Consumers are more likely to become bored on sensory attributes such as taste.

What are the types of consumer problems? A)latent and manifest B)primary and secondary C)low involvement and high involvement D) active and inactive E)actual and perceived

D) active and inactive

Brad was out of soft drinks in his dorm room, so he went to the store and purchased Coke. This is the brand he always buys, and he would not even consider purchasing another brand. Which type of nominal decision does this illustrate? A)routine decision B)repeat purchase decision C)primary decision D) brand loyal decision E)low visibility decision

D) brand loyal decision

Freddy is purchasing a new car, and he has decided that gas mileage, price, reliability, and styling are important to him. These attributes represent Freddy's A)evoked set. B)evoked criteria. C)consideration criteria. D) evaluative criteria. E)evaluative set.

D) evaluative criteria.

Eric was in the store and started looking at riding lawn mowers. He didn't come to this store for the purpose of purchasing one, but he started considering it once he was there. However, he did not purchase one on that trip. Instead he went to other stores to look at their mowers, he asked his neighbor and his brother-in-law about their mowers, and he searched the Internet before he decided on the brand to purchase. Which type of decision making did Eric undertake? A)automatic decision making B)limited decision making C)nominal decision making D) extended decision making E)truncated decision making

D) extended decision making

Higher perceived risk is associated with A)decreased search prior to purchase. B)more reliance on information from personal sources. C)greater reliance on personal experience. D) more reliance on information from personal sources and greater reliance on personal experience. E)decreased search prior to purchase and greater reliance on personal experience.

D) more reliance on information from personal sources and greater reliance on personal experience.

All except which of the following nonmarketing factors affect a consumer's actual state? A)past decisions B)normal depletion C)product/brand performance D) reference group E)availability of products

D) reference group

Rita is doing her family's grocery shopping and purchases ice cream. She's purchased Blue Bell ice cream before and purchases it again. She's not committed to this brand; it's just that she and her family like it. Which type of nominal decision is this? A)inconsequential decision B)indifferent decision C)automatic decision D) repeat purchase decision E)secondary decision

D) repeat purchase decision

Candace is on a diet and wants to lose 10 pounds. She wants to be thin right now, which represents her A)actual state. B)deal state. C)healthy state. D)desired state. E)future state.

D)desired state.

he manager of a bank branch is concerned about the number of mistakes the tellers were making, so he started manipulating different aspects of the environment in the bank to see what effect each has on the tellers' performance. He examined factors such as the lighting, temperature, and the volume of the music playing in the bank. Which approach to problem recognition is this manager using? A)activity analysis B)product analysis C)problem analysis D)human factors research E)emotion research

D)human factors research

The Martins' home has potentially unsafe levels of radon, but they have no idea because it is odorless and they have not been feeling any ill effects from it. In fact, several homes have this problem and the owners are not aware of it, and they may never become aware of it unless testing is done. What type of consumer problem is this? A)latent B)manifest C)active D)inactive E)dangerous

D)inactive

Stephanie and her husband are considering the purchase of a 52" plasma television. They have visited several manufacturers' websites, looked at the ads in the Sunday newspaper, and have spoken with sales people at several electronics stores. Which source of information are they using? A)memory B)personal sources C)independent sources D)marketing sources E)experiential sources

D)marketing sources

Which of the following is not a research finding regarding the internet as an information source? A)Online information is expected. B)Online information boosts offline sales. C)Online sources are viewed as valuable. D)Online sources reduce a salesperson's role. E) Roughly 30% of American adults use a search engine to research a product/service before buying it online.

E) Roughly 30% of American adults use a search engine to research a product/service before buying it online.

Which online environment option is a growing source of potential consumer feedback and input? A)surveys B)blogs C)Facebook D)Twitter E) blogs, Facebook, and Twitter

E) blogs, Facebook, and Twitter

One retailer asked a group of consumers the types of emotions they experience in both positive and negative retail situations. The purpose of this research was to uncover consumer reactions to various situations so that clerks could be trained to respond appropriately. Which approach to problem recognition is this? A) activity analysis B)product analysis C)problem analysis D)human factors research E) emotion research

E) emotion research

Elaine is considering the purchase of a computer and is aware that Toshiba and HP are brands in this product category. However, she is basically indifferent toward them. These two brands represent Elaine's A)evoked set. B)consideration set. C)inept set. D)excluded set. E) inert set.

E) inert set.

One marketer for a brand of shampoo learned through research that consumers in the target market engage in limited decision making but that this marketer's brand is not part of their evoked set. Which marketing strategy is appropriate for this company? A)capture strategy B)acceptance strategy C)maintenance strategy D)preference strategy E) intercept strategy

E) intercept strategy

A consumer decision requires information on which of the following? A)The appropriate evaluative criteria for the solution of a problem. B)The existence of various alternative solutions. C)The performance level or characteristic of each alternative solution on each evaluative criterion. D)The appropriate evaluative criteria for the solution of a problem and the existence of various alternative solutions. E)The appropriate evaluative criteria for the solution of a problem, the existence of various alternative solutions, and the performance level or characteristic of each alternative solution on each evaluative criterion.

E)The appropriate evaluative criteria for the solution of a problem, the existence of various alternative solutions, and the performance level or characteristic of each alternative solution on each evaluative criterion.

Ben is interested in golf, so he visits several golf-related websites, such as the USGA and the PGA. Unbeknownst to him, his surfing behavior is being tracked, and it's no accident that he receives several banner ads for golf products and destinations. This is called A)market segmentation. B)search engine optimization. C)spam. D)blogging. E)behavioral targeting.

E)behavioral targeting.

Which marketing strategy is appropriate if the brand is not part of the evoked set and the target market engages in nominal decision making? A)capture strategy B)acceptance strategy C)maintenance strategy D)preference strategy E)disrupt strategy

E)disrupt strategy

Lane is test driving several models of automobiles to help him decide which one to purchase. Which source of information does this represent? A)memory B)personal sources C)independent sources D)marketing sources E)experiential sources

E)experiential sources

Which type of decision making involves recognizing a problem for which there are several possible solutions? A)nominal decision making B)normal decision making C)alternate decision making D)modified decision making E)limited decision making

E)limited decision making

Blake doesn't much care about cars but is engaging in a substantial amount of information search about cars since he is about to buy a new car. In terms of involvement, Blake is A)high in product involvement; low in purchase involvement. B)high in value-expressive involvement; low in product involvement. C)high in product involvement; high in purchase involvement. D)low in product involvement; low in purchase involvement. E)low in product involvement; high in purchase involvement.

E)low in product involvement; high in purchase involvement.

Radian6 is a leader in the field of A)social media measurement. B)focus group moderating. C)product development . D)consumer problem discovery. E)social media measurement and consumer problem discovery.

E)social media measurement and consumer problem discovery.

Effective quality control and distribution and package inserts that assure the consumer of the wisdom of their purchase are attempts at A)responding to consumer problems. B)helping consumers recognize problems. C)discovering consumer problems. D)diverting consumers' attention away from problems. E)suppressing problem recognition.

E)suppressing problem recognition.