MIS 302 Chapter 2

An​ e-business revenue model that involves paying businesses that bring or refer customers to another business is called​ ________. A. affiliate marketing B. traditional sales C. subscription D. brokerage E. licensing

affiliate marketing

______ is(are) the​ activity(ies) organizations perform in order to reach their business goals. A. Business processes B. Estimation C. Business principles D. Automating work E. Making decisions

business processes

Organizations offering a free basic subscription that can be upgraded to a​ fee-based, premium subscription offering more features is applying the​ ________ subscription business model. A. freemium B. traditional sales C. licensing D. brokerage E. affiliate marketing

freemium

Which of the following perspectives focuses on using information systems to improve business processes based on the analysis of past​ behavior? A. Organizational learning B. Strategic redesign C. Strategic planning D. Organizational redesign E. Automation

organizational learning

Which of the following is NOT a valid approach to use in assessing the value of an​ organization's IS infrastructure. A. Economic value B. Predictive value C. Architectural value D. Regulatory and compliance value E. Operational value

predictive value

Which type of innovation is illustrated by Toyota implementing lean production​ principles? A. Structure B. Product performance C. Product system D. Process E. Customer engagement

process

A surprising recommendation from the disruptive innovation cycle​ is: A. put technology ahead of strategy. B. put marketing ahead of strategy. C. innovate once and forget it. D. always put strategy first. E. put marketing ahead of technology.

put technology ahead of strategy

Having the human capital needed to deploy innovative information systems is associated with​ ________________ requirements. A. process B. operational C. risk tolerance D. strategic E. resource

resource

Which type of innovation encourages employees to use their talents in innovative​ ways? A. Customer engagement B. Structure C. Process D. Product system E. Product performance

structure

Which type of organizational strategy is used by​ Porsche? A. ​Low-cost leadership B. ​Best-cost provider C. Value creation D. Differentiation E. Cost maximization

differentiation

Organizations can more effectively respond to disruptive innovations in their industry by following the​ _______________ process. A. disruptive growth engine B. ​innovator's dilemma C. integrity D. risk avoidance Your answer is not correct.E. participation

disruptive growth engine

A new​ technology, product, or service that eventually surpasses the existing dominant​ technology, product, or service in the market is termed a​ ________. A. stationary innovation B. disruptive innovation C. ​resource-intensive innovation D. transitory innovation E. distinctive innovation

disruptive innovation

At the tactical level of the​ organization, managers focus on using organizational resources to increase​ ______________. A. utilization B. effectiveness .C. speed D. accuracy E. efficiency

effectiveness

Using information systems to develop extensive knowledge of your​ customers, thereby providing​ high-quality customer​ service, ________. A. decreases customer switching costs B. makes your products commodities C. improves brand awareness D. increases customer switching costs E. adds uniqueness to your products

increases customer switching costs

Which of the following is NOT one of​ Porter's five primary competitive​ forces? A. Substitute goods B. Threat of new entrants C. Information D. Industry rivalry E. Customer bargaining power

information

Which of the following challenges of innovative information systems is illustrated by the​ "format wars" of​ Blu-ray versus​ HD-DVD? A. Innovation is not worthwhile. B. Innovation is a process. C. Innovation is often fleeting. D. Innovation is often easy. E. Innovation is often risky.

innovation is often risky

An​ e-business revenue model that involves users paying a fee for using protected intellectual property is called​ ________. A. licensing .B. brokerage C. affiliate marketing D. traditional sales E. subscription

licensing

Which type of organizational strategy is used by​ Walmart? A. ​Best-cost provider B. Broad differentiation C. ​Low-cost leadership D. Cost maximization E. Focused differentiation

low-cost leadership

​_____________ decisions are relatively straightforward and usually can be programmed directly into​ ____________ information systems. A. ​Unstructured; managerial B. ​Executive; strategic C. ​Semi-structured; executive D. ​Strategic; operational E. ​Structured; operational

structured, operational

​A(n) _______ refers to anything that occurs as a part of an​ organization's daily business for which a record must be kept. A. business process B. information system C. activity D. transaction E. event

transaction

Which of the following statements about using information systems as a strategic innovation is​ true? A. Using information systems to lower operating costs will produce​ lasting, sustainable competitive advantages. B. Information systems are considered more important than people to an organization. C. Information systems cannot be used to make a product or service unique. D. Using information systems to gain competitive advantage in operating efficiencies will be readily imitated by rivals and is not easily sustained. E. Using information systems as a strategic innovation is impossible.

using information systems to gain competitive advantage in operating efficiencies will be readily imitated by rivals and not easily sustained

_______ can be used to identify opportunities to apply information systems to support activities performed throughout the business and thereby gain a competitive advantage. A. Market research B. Focus groups C. Competitive studies D. Financial forecasts E. Value chain analysis

value chain analysis

Establishing electronic connections with suppliers and customers is one way organizations enhance their​ _______ with information systems. A. market research B. value chains C. competitive studies D. financial forecasts E. focus groups

value chains

The​ ________ component of a business model outlines the utility that the product or service has to offer the customer. A. channels B. revenue streams C. customer relationships D. key resources E. value proposition

value proposition