MIS 9-10-11-12 third test
Fuzzy logic is a type of: data mining. a neural network. an intelligent technique. business intelligence. CBR.
an intelligent technique
All of the following managerial roles can be supported by information systems except: liaison. resource allocator. nerve center disseminator. entrepreneur.
entrepreneur
An information system for a building company that tracks construction costs for various projects across the United States would be categorized as a type of: BPM. MIS. KPI. GSS. GDSS.
MIS
What type of intelligent technique helps Netflix develop a personalized selection of videos for customers?
Machine Learning
________ can improve their performance without explicit programming. Neural networks COP Genetic algorithms Machine learning Intelligent techniques
Machine learning
Market creators: save users money and time by processing online sales transactions. provide a digital environment where buyers and sellers can establish prices for products. create revenue by providing digital content over the web. sell physical products directly to consumers or individual businesses. generate revenue from advertising or from directing buyers to sellers.
provide a digital environment where buyers and sellers can establish prices for products.
VR systems: provide engineers, designers, and factory managers with precise control over industrial design and manufacturing. automate the creation and revision of designs. use machines to make solid objects. provide architects, engineers, and medical workers with precise, photorealistic simulations of objects. enable acquiring, storing, and disseminating knowledge documents in a virtual world.
provide architects, engineers, and medical workers with precise, photorealistic simulations of objects.
CAD workstations: provide engineers, designers, and factory managers with precise control over industrial design and manufacturing. provide an important source of expertise for organizations. allow groups to work together on documents. are high-end PCs used in the financial sector to analyze trading situations instantaneously and facilitate portfolio management. facilitate employee learning.
provide engineers, designers, and factory managers with precise control over industrial design and manufacturing
A supply chain driven by actual customer orders is called a ________ model. market-driven demand-driven supply-based replenishment-driven pull-based
pull-based
Checking store inventory is an example of a(n) ________ decision. procedural structured ad hoc unstructured semi-structured
structured
If you can follow a definite procedure to make a business decision, you are making a(n) ________ decision. ad-hoc procedural unstructured semi-structured structured
structured
The decision to approve a capital budget is an example of a(n) ________ decision. structured ad hoc semi-structured undocumented unstructured
unstructured
When there is no well-understood or agreed-on procedure for making a decision, it is said to be: undocumented. unstructured. documented. semi-structured. ad-hoc.
unstructured.
function similar to the human brain in recognizing objects
Neural Networks
Which of the following is a type of intelligent technique?
LMS
Backward chaining is: a strategy for searching the rule base in an expert system that begins with information entered by the user. the programming environment of an expert system. a method of organizing expert system knowledge into chunks. a strategy for searching the rule base in an expert system that begins with a hypothesis. a programming algorithm used to create a virtual world using VRML.
a strategy for searching the rule base in an expert system that begins with a hypothesis.
Forward chaining is: a strategy for searching the rule base in an expert system that begins with information entered by the user. the programming environment of an expert system. a method of organizing expert system knowledge into chunks. a strategy for searching the rule base in an expert system that begins with a hypothesis. a programming algorithm used to create a virtual world using VRML.
a strategy for searching the rule base in an expert system that begins with information entered by the user.
An inference engine is: a strategy for searching the rule base in case-based reasoning. the programming environment of an expert system. a method of organizing expert system knowledge into chunks. a strategy used to search through the rule base in an expert system by forward chaining or backward chaining. a programming algorithm used to create a virtual world using VRML.
a strategy used to search through the rule base in an expert system by forward chaining or backward chaining.
A MOOC is: a type of online course. an intelligent technique. a VR system. a machine learning system. a type of content management system.
a type of online course
Predictive analytics is used for all of the following except: anticipating customer response to price changes. identifying the most profitable customers. determining the best routes for product delivery. establishing consumer credit scores. forecasting driver safety.
determining the best routes for product delivery
Genetic algorithms: develop solutions to particular problems using inheritance, crossover, and mutation. represent knowledge as groups of characteristics. do not work for most problems. are based on logic. seek to emulate a human expert's way of solving problems
develop solutions to particular problems using inheritance, crossover, and mutation
Removing the business process layers in a distribution channel is called: disintermediation. BPR. market segmentation. network effects. market transparency.
disintermediation.
Components or parts of finished products are referred to as: downstream materials. secondary products. upstream materials. intermediate products. raw materials.
downstream materials
A scheduling system for minimizing inventory by having components arrive exactly at the moment they are needed and finished goods shipped as soon as they leave the assembly line best describes a ________ strategy. bullwhip frictionless just-in-time safety-stock streamlined
just-in-time
A scheduling system for minimizing inventory by having components arrive exactly at the moment they are needed and finished goods shipped as soon as they leave the assembly line best describes a ________ strategy. just-in-time frictionless bullwhip safety-stock push-pull
just-in-time
Which of the following is not one of the main four dimensions of knowledge described in the chapter?
knowledge is timeless
Expert systems: are capable of solving wide ranges of problems. are based on DO WHILE rules. lack the general intelligence of human beings. share characteristics with mainframe computing. are used for knowledge discovery.
lack the general intelligence of human beings.
Behavioral models of management see managers as being ________ than does the classical model. more systematic more informal more reflective more well organized less reactive
more informal
According to Mintzberg, managers in their informational role act as: figureheads for the organization. leaders. nerve centers of the organization. negotiators. liaisons.
nerve centers of the organization
All of the following are increased in traditional markets compared to digital markets except: search costs. menu costs. switching costs. network effects. information asymmetry.
network effects.
A(n) ________ is a type of intelligent technique that finds patterns and relationships in massive data sets too large for a human to analyze. inference engine CAD expert system genetic algorithm neural network
neural network
A(n)________ report is produced when a user enters various values in a pivot table to filter data. drill-down SQL ad hoc production parameterized
parameterized
Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems. planning; execution demand; continual upstream; downstream push; pull maintenance; development
planning; execution
According to a 2014 survey of 192 companies conducted by Panorama Consulting Solutions, the average cost of an ERP project was: $280,000. $2.8 million. $28 million. $280 million. $2.8 billion.
$2.8 million
Which of the following is not one of four types of presence to be considered when building an e-commerce presence? Offline media Websites Social media Corporate E-mail
Corporate
A(n) ________ facilitates the solution to unstructured problems by a set of decision makers working together as a group. DSS ESS CDSS GIS GDSS
GDSS
According to a 2014 survey of 192 companies conducted by Panorama Consulting Solutions, ERP projects took about ________ to complete. 1 month 6 months 12 months 16 months 24 months
16 months
When did e-commerce begin? 1965 1983 1995 1999 2000
1995
About ________ percent of the total economic output of the United States derives from the output of the knowledge and information sectors of the economy.
20
According to the case study on Unilever, over a ten-year period, Unilever reduced the number of ERP systems it had from ________ to ________. 1000; 100 500; 50 250; 25 250; 4 100; 10
250; 4
GDSS such as Cisco Collaboration Meeting Rooms Hybrid can handle up to: 5 participants. 50 participants. 500 participants. 1000 participants. 5000 participants.
500 participants
About ________ percent of the United States GDP is produced by the knowledge and information sectors. 15 25 55 65 85
55
What percent of online retailers now have m-commerce websites? 15 percent 25 percent 55 percent 75 percent 85 percent
75 percent
Which of the following best describes the digital social graph? A person's direct and indirect relationships All of a person's closest digital relationships A mapping of all online social relationships All of the online and offline relationships a person has All of the relationships in an online community
A mapping of all online social relationships
Which of the following is a computer-based system that attempts to emulate human behavior? Fuzzy logic Neural networks AI technology Genetic algorithms LMS
AI technology
Which type of intelligent agent models the behavior of consumers, stock markets, and more, by seeing them as autonomous agents that follow relatively simple rules for interaction? Agent-based modeling MOOC AR VRML Genetic algorithm
Agent-based modeling
Which of the following describes how the Simon framework of decision-making works in high-velocity decision environments? A) Only the initial step is performed by the software; the final three steps are handled by humans. B) The first two steps of Simon's framework are eliminated and the final two steps are handled by software algorithms. C) The first three steps of the process are handled by software algorithms and the final step is handled by experienced managers. D) All four steps are performed by humans with th C) The first three steps of the process are handled be support of high-speed, high-volume DSS and ESS. E) All four steps of the process are handled by software algorithms; humans are eliminated from the decisions because they are too slow.
All four steps of the process are handled by software algorithms; humans are eliminated from the decisions because they are too slow.
Which of the following customer relationship management applications provides analysis of customer data? Operational CRM Analytical CRM Operational SCM Analytical SFA Operational SFA
Analytical CRM
Which of the following tools is used to analyzing customer buying patterns? CLTV Analytical CRM Operational CRM Demand planning. SFA
Analytical CRM
Which of the following is not an example of next-generation enterprise applications? Apache Open for Business (OFBiz) SAP S/4HANA Salesforce.com Microsoft Dynamics 365 Social CRM
Apache Open for Business (OFBiz)
Which of the following best illustrates the sales revenue model? eBay receives a small fee from a seller if a seller is successful in selling an item. Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. Pandora provides basic services for free, but charges a premium for advanced services. Apple accepts micropayments for single music track downloads. Netflix charges customers a monthly fee for access to its library of movies.
Apple accepts micropayments for single music track downloads.
Which of the following is the last step in the knowledge management value chain? Feedback Acquire Disseminate Store Apply
Apply
All of the following are typical components or capabilities of an ECM system except: knowledge portals. communication tools. tagging tools. digital asset management. AR tools.
Artificialintelligence tools.
Which of the following seeks to enhance human perception by combining a live direct view of the physical world with computer-generated images? AR VRML CAD KWS LMS
Augmented reality
Which of the following is a marketing format that uses banner ads and pop-ups with interactive features? Search engine ads Video ads Rich media ads E-mail ads Display ads
Display ads
Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet? B2C e-commerce B2B e-commerce C2C e-commerce M-commerce P2P e-commerce
B2C e-commerce
The management methodology of using a firm's strategy to generate operational targets for the business and measuring progress towards them using the firm's enterprise systems is called: benchmarks. KPIs. the balanced scorecard method. BPM. business intelligence.
BPM
The dimension of ________ in information quality describes whether the structure of data is consistent. Big data analytics accuracy timeliness completeness consistency
Big data analytics
Which of the following BI tools or abilities has been driving the movement toward "smart cities?" OLAP Chi-square analysis Predictive analytics Data mining Big data analytics
Big data analytics
Which of the following is not one of the six main analytic functionalities of BI systems for helping decision makers understand information and take action? Production reports Parameterized reports Business case archives Forecasts, scenarios, and models Drill down
Business case archives
Craigslist is an example of: C2C e-commerce. B2B e-commerce. B2C e-commerce. M-commerce. P2P-commerce.
C2C e-commerce.
Which of the following stores descriptions of past experiences of human specialists in a database for later retrieval when the user encounters a situation with similar characteristics? CBR Fuzzy logic Data mining LMS Expert systems
CBR
Data from which of the following is not used as an input by analytical CRM applications? Operational CRM systems Customer touch points Customer lists purchased from others CLTV Demographic data
CLTV
Which of the following is a type of intelligent technique? Digital asset management Case-based reasoning CAD VRML LMS
Case-based reasoning
What standards are referred to when discussing universal standards as a unique feature of e-commerce? Internet technology standards Common spoken and written languages Universal measuring standards Universal advertising and media format standards EDI standards
Common Spoken and written languages
Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information? Community provider Service provider Market creator Transaction broker Portal
Community provider
From your reading of the Scott's Miracle-Gro case study, the company implemented SAP and JDA enterprise and supply chain planning systems to solve which of the following problems? Lack of brand recognition Lack of coordination among production facilities Poor supply chain visibility for management Shoddy record-keeping Coordination issues caused by the merger of Scott's and Miracle-Gro
Coordination issues caused by the merger of Scott's and Miracle-Gro
________ are visual tools for presenting performance data in a BI system. Dashboards and scorecards Parameterized reports Reports and the drill-down feature Scenarios and models Ad hoc report creation
Dashboards and scorecards
What is the first value-adding step in the knowledge business value chain? Acquire Data and information acquisition Store Disseminate Apply
Data and information acquisition
Which of the following techniques is used for knowledge discovery (acquisition)? Expert system Transaction processing systems CBR Data mining Fuzzy logic
Data mining
The role of entrepreneur falls into which of Mintzberg's managerial classifications? Decisional Informational Interpersonal Symbolic Leading
Decisional
Which supply chain planning function determines how much product is needed to satisfy all customer demands? Demand planning Customer planning Order planning Replenishment planning Distribution management
Demand planning
You are advising a video production company on the best type of knowledge management system to help them archive digital video and sound clips. Which of the following will suit their needs? MOOC Digital asset management system CAD system VRML system LMS
Digital asset management system
Which of the following types of system enables organizations to digitize, index, and tag documents according to a coherent framework? Wikis CAD ECM LMS VR
ECM
An information system that combines data from internal TPS with information from financial systems and external sources to deliver reports such as profit-loss statements and impact analyses, is an example of: DSS. ESS. CDSS. MIS. GIS.
ESS
Which of the following types of systems would be used to present senior marketing executives with in-depth information about customer retention, satisfaction, and quality performance? CDSS MIS DSS TPS ESS
ESS
Which of the following is not true about enterprise systems? Enterprise systems help firms respond rapidly to customer requests for information or products. Enterprise system data have standardized definitions and formats that are accepted by the entire organization. Enterprise software is expressly built to allow companies to mimic their unique business practices. Enterprise software includes analytical tools to evaluate overall organizational performance. Extensive customization of enterprise software may degrade system performance.
Enterprise software is expressly built to allow companies to mimic their unique business practices.
Which of the following are the three major types of knowledge management systems? MIS, DSS, and TPS CRM, SCM, and CAD DBMS, DSS, and ECM COPs, ECM, and MIS Enterprise-wide knowledge management systems, KWS, and intelligent techniques
Enterprise-wide knowledge management systems, KWS, and intelligent techniques
Which of the following statements about exchanges is not true? Exchanges are independently owned third-party Net marketplaces. Some exchanges provide vertical markets. Exchanges are the most successful form of B2B commerce. Some exchanges enable a spot market. Go2Paper is an example of an exchange.
Exchanges are the most successful form of B2B commerce.
Which of the following would not be classified as a KWS? CAD system 3D visualization system AR applications Expert system VR system
Expert system
Which of the following best illustrates the advertising revenue model? eBay receives a small fee from a seller if a seller is successful in selling an item. Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. Facebook provides a social network for free, but shows sponsored content in users' News Feeds. Apple accepts micropayments for single music track downloads. Netflix charges customers a monthly fee for access to its library of movies.
Facebook provides a social network for free, but shows sponsored content in users' News Feeds
Which type of information system uses data visualization technology to analyze and display data for planning and decision making in the form of digitized maps? GIS DSS Location analytics Executive support systems GDSS
GIS
Geoadvertising sends ads to users based on their: GPS locations. home addresses. shopping preferences. website behaviors. Google Maps settings.
GPS locations
Which of the following statements about genetic algorithms is not true? A) Genetic algorithms are based on techniques inspired by evolutionary biology. B) Genetic algorithms are used to solve problems that are very dynamic and complex, involving hundreds or thousands of variables or formulas. C) Genetic algorithms are able to evaluate many solution alternatives quickly to find the best one. D) Genetic algorithms use an iterative process to refine initial solutions so that better ones are more likely to emerge as the best solution. E) Genetic algorithms discover knowledge by using hardware and software that parallel the processing patterns of the biological or human brain.
Genetic algorithms discover knowledge by using hardware and software that parallel the processing patterns of the biological or human brain.
Foursquare is an example of which of the following? Social graph Collaborative shopping Net marketplace Crowdsourcing application Geosocial services
Geosocial services
Which of the following is not true about global supply chains? Performance standards may vary from region to region. Supply chain management for global supply chains may need to reflect cultural differences. Global supply chains are no different from domestic supply chains. Global supply chains typically have participants from a number of countries. Global supply chains typically span greater time differences than domestic supply chains.
Global supply chains are no different from domestic supply chains.
Which of the following companies is not identified in the text as one of the leading producers of business intelligence and analytics products? Google Microsoft SAP IBM SAS
Which of the following is the largest mobile advertising market? Google Yahoo Facebook Microsoft Twitter
Which of the following is not an example of inefficiencies in the supply chain? Parts shortages Underused plant capacity Excessive finished goods inventory High transportation costs High switching costs
High switching costs
Which of the following statements best describes the business value of improved decision making? Improved decision making creates better products. Improved decision making results in a large monetary value for the firm as numerous small daily decisions affecting efficiency, production, costs, and more add up to large annual values. Improved decision making enables senior executives to more accurately foresee future financial trends. Improved decision making strengthens customer and supplier intimacy, which reduces costs. Improved decision making creates a better organizational culture.
Improved decision making results in a large monetary value for the firm as numerous small daily decisions affecting efficiency, production, costs, and more add up to large annual values.
Measures defined by management and used to internally evaluate the success of a firm's financial, business process, customer, and learning and growth are called: benchmarks. KPIs. the balanced scorecard method. BPM. parameters.
KPIs
All of the following are examples of "on demand" companies except: Uber. Airbnb. Lyft. Instacart. Instagram.
To automate routine tasks to help firms search for and filter information for use in electronic commerce and supply chain management a firm would most likely use which of the following? CAD system VR system Fuzzy logic Intelligent agent Genetic algorithm
Intelligent agent
What type of intelligent technique helped Procter & Gamble determine the most efficient methods for their trucks to deliver goods? Fuzzy logic Intelligent agents Genetic algorithms Neural networks CBR
Intelligent agents
Specialized systems built for knowledge workers charged with discovering and creating new knowledge for a company are called: KWS. LMS. wikis. COPs. enterprise-wide knowledge management systems.
KWS
The role of liaison falls into which of Mintzberg's managerial classifications? Decisional Informational Interpersonal Symbolic Leading
Interpersonal
Which of the following statements about 3-D printing is not true? It creates solid objects. It is also called additive manufacturing. It is incompatible with the cloud. It creates objects layer by layer. It uses specifications in a digital file.
It is incompatible with the cloud
Which of the following does not describe the dimensions of knowledge in a firm? It is contextual and applicable only in relevant situations. It is intangible. It is subject to the laws of diminishing returns. It is a cognitive event involving mental models. It is enmeshed in a firm's culture.
It is subject to the laws of diminishing returns
According to the chapter case study, which of the following software vendors has enabled Scotts Miracle-Gro to develop consumer-driven demand planning? Oracle JDA Software SAP IBM Salesforce.com
JDA Software
Specialized systems built for knowledge workers charged with discovering and creating new knowledge for a company are called:
Knowledge Work Systems (KWS)
Which of the following is not one of the main four dimensions of knowledge described in the chapter? Knowledge is a firm asset. Knowledge has different forms. Knowledge has a location. Knowledge is situational. Knowledge is timeless.
Knowledge is a firm asset
What is meant by the statement "knowledge is sticky"? Knowledge is hard to move. Knowledge is universally applicable. Knowledge works only in certain situations. Knowledge is intangible. Knowledge is difficult to replace.
Knowledge is hard to move.
Which of the following statements is not an accurate description of the importance of knowledge to a firm? Knowledge experiences network effects as more people share it. Knowledge should be seen as an intangible key asset. Knowledge enables firms to become more efficient in their use of scarce resources. Knowledge is unconditional. Much of the firm's value relies on being able to create knowledge.
Knowledge is unconditional.
Which of the following statements best describes the relationship between collaboration and knowledge management? Collaboration is impossible without knowledge. Knowledge is impossible without collaboration. Knowledge is useful only when shared with others. As knowledge improves, so does collaboration. Knowledge is the result of collaboration.
Knowledge is useful only when shared with others
Which of the following is a tool for the management, delivery, tracking, and assessment of various types of employee learning? Investment workstation Organizational learning system Employee enrichment system LMS Employee management system
LMS
Which of the following is not one of the five classical functions of managers? Leading Deciding Planning Organizing Controlling
Leading
________ attempts to leverage the fact that there is always some demand, however small, for a product. Long tail marketing Behavioral targeting Crowdsourcing Demand prediction software Lead generation marketing
Long tail marketing
Which of the following is not one of the five observed ways in which managerial behavior differs from the classical description of managers? Managers perform a great deal of work at an unrelenting pace. Managers perform a low number of activities for a high percentage of time. Managers prefer current, specific, ad-hoc information. Managers prefer oral forms of communication. Managers give high priority to maintaining a diverse web of contacts.
Managers perform a low number of activities for a high percentage of time
As described in the chapter case, Uber uses the ________ revenue model.
Market Creator
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n): exchange. marketspace. online marketplace. e-hub. net marketplace.
Marketspace
Which of the following are most likely to rely primarily on the drill-down functionality of BI for their decision-making needs? IT developers Middle managers Operational employees Business analysts Senior executives
Middle managers
Which of the following statements about natural language processing (NLP) is not true?
NLP relies on the use of natural language experts.
Facebook's Like button is an example of which of the following? Social sign-on Collaborative shopping Network notification Social search Newsfeed
Network notification
Which of the following has a large number of sensing and processing nodes that continuously interact with each other? Neural network Expert system CBR Fuzzy logic system Genetic algorithm
Neural network
Which of the following is not used to capture tacit knowledge? Expert system CBR Fuzzy logic Neural network Knowledge base
Neural network
Which of the following describes a difference between neural networks and genetic algorithms? Genetic algorithms are designed to process large amounts of information. Genetic algorithms are a type of knowledge discovery, while neural networks are an intelligent technique. Neural networks are programmed to "learn." Genetic algorithms are designed to work with small amounts of data, while neural networks can handle large quantities of data. Neural networks are a type of machine learning, whereas genetic algorithms are static programs.
Neural networks are programmed to "learn."
________ modules use many of the same data, tools, and systems as CRM to enhance collaboration between a company and its selling partners. SCP ERM PRM SCM SFA
PRM
From your reading of the chapter's opening case, ACH Food Companies implemented new information systems in order to achieve which of the following objectives?
Operational excellence
Which of the following are most likely to rely primarily on production reports for their decision-making needs? Operational supervisors Senior managers Analytic modelers Business analysts Executives
Operational supervisors
Which of the following is not one of the six main elements in the business intelligence environment discussed in this chapter? Managerial users and methods Organizational environment User interface Data from the business environment Delivery platform
Organizational environment
What is the difference between personalization and customization, as applied to e-commerce technologies? Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user. Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user. Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences. Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences. There is no difference. Both terms refer to changing a product or communication for the consumer.
Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences.
Which of the following is not one of the Simon's four stages of decision making? Implementation Intelligence Prediction Choice Design
Prediction
Which of the following would not be considered semistructured knowledge? Request for proposals Voice mail Videos E-mail Brochures
Request for proposals
________ management is an important capability for customer service processes that is found in most major CRM software products. Field sales Lead Account Events Returns
Returns
Which of the following is not an example of a BI predefined production report? Workforce demographics Order cycle time Revenue forecasts Supplier performance Direct and indirect spending
Revenue forecasts
Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience? Ubiquity Personalization/customization Richness Interactivity Social technology
Richness
Which of the following is an example of a direct good in the automobile industry? Computer equipment Paper Office furniture Roofing shingles Sheet steel
Sheet steel
Which of the following statements best describes the term business intelligence? Software developed exclusively for business management The tools and techniques used to analyze and understand business data The infrastructure for collecting and managing business data Information systems involved in business decision making Enterprise systems used to make business decisions
Software developed exclusively for business management
Which of the following statements about Net marketplaces is not true? Some Net marketplaces sell direct goods. Some Net marketplaces serve vertical markets. Some Net marketplaces sell indirect goods. Some Net marketplaces support contractual purchases based on long-term relationships. Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners.
Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners.
Which type of decision is calculating gross pay for hourly workers? Semi-structured Procedural Structured Unstructured Ad hoc
Structured
________ knowledge exists in formal documents, as well as in formal rules that organizations derive by observing experts and their decision-making behaviors. Unstructured Tacit Management Explicit Structured
Structured
Netflix uses which of the following revenue models? Advertising Transaction fee Subscription Freemium Affiliate
Subscription
The Warehouse Management System used by Haworth Incorporated is an example of which of the following? Supply chain planning system ERM module PRM module SFA module Supply chain execution system
Supply chain execution system
Which of the following manages the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner? Supply chain delivery system Supply chain execution system Supply chain planning system Supply chain demand system Supply chain optimization system
Supply chain execution system
Which of the following systems support a manager's role as leader of an organization? DSS Telepresence systems E-mail MIS ESS
Telepresence systems
Concurrent supply chains are made possible by which technology? ERP systems Just-in-time supply-chain technologies Supply-chain management systems The Internet The mobile digital platform
The Internet
Which of the following statements about EDI is not true? Each major industry in the United States has EDI standards. Today, EDI is only used for document automation. Many organizations still use private networks for EDI. EDI systems are increasingly web-enabled. About 80 percent of online B2B e-commerce is still based on EDI.
Today, EDI is only used for document automation.
Which type of decision is deciding whether to introduce a new product line? Structured Unstructured Recurring Nonrecurring Procedural
Unstructured
Which of the following is an example of a private industrial network? Exostar Go2Paper Elemica Expedia VW Group Supply
VW Group Supply
Which quality dimension of information is concerned that the data values of an information source fall within a defined range? Timeliness Consistency Completeness Accessibility Validity
Validity
All of the following are intelligent personal assistants for consumers except: A) Siri. B) Alexa. C) Google Now. D) Watson. E) Cortana.
Watson
Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence? Website plan Web mission statement Functional website Social media plan Mobile media plan
Web mission statement
Which of the following is a milestone for the website development phase of building an e-commerce presence? Web mission statement Social media plan Website plan Web presence map Functional website
Website plan
Which of the following best illustrates the affiliate revenue model? eBay receives a small fee from a seller if a seller is successful in selling an item. Yelp receives a fee after steering a customer to a participating Web site where he or she makes a purchase. Pandora provides basic services for free, but charges a premium for advanced services. Apple accepts micropayments for single music track downloads. Netflix charges customers a monthly fee for access to its library of movies.
Yelp receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
Marketing modules in CRM systems provide tools for all of the following except: assigning and managing customer service requests. capturing prospect and customer data. identifying profitable and unprofitable customers. qualifying leads. identifying opportunities for cross-selling.
assigning and managing customer service requests.
Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party. transparency asymmetry complexity discrimination competition
asymmetry
The leading methodology for understanding the really important information needed by a firm's executives is called the ________ method. digital dashboard balanced scorecard KPI data visualization predictive analytics
balanced scorecard
Virtually all expert systems deal with problems of: policy development. classification. logic and control. high complexity. imprecise rules.
classification
A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect. bullwhip diffraction ripple network whirlpoo
bullwhip
Enterprise application vendors are now including ________ features, such as tools for data visualization, flexible reporting, and ad-hoc analysis, as part of the application. social media PRM SOA business intelligence ERM
business intelligence
The dimension of ________ describes whether data elements are consistently defined. completeness accuracy validity consistency integrity
consistency
A drawback to high-velocity, automated decision-making systems is that they are unable to: handle high volumes of decisions. handle structured decisions. handle semi-structured decisions. control themselves and respond to new environments. be applied to situations outside of the financial world.
control themselves and respond to new environments
Selling a customer with a checking account a home improvement loan is an example of: cross-channel promotions. direct marketing. sales force automation. operational CRM. cross-selling.
cross-selling
Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of: prediction markets. behavioral targeting. long-tail marketing. social shopping. crowdsourcing.
crowdsourcing
CLTV
customer lifetime value (CLTV): Difference between revenues produced by a specific customer and the expenses for acquiring and servicing that customer minus the cost of promotional marketing over the lifetime of the customer relationship, expressed in today's dollars.
The total time it takes to complete a business process, from start to finish, is called its ________ time. service actualization development fulfillment cycle
cycle
A(n) ________ is a BI feature that presents performance data defined by users. ad hoc query parameterized report interface portal dashboard
dashboard
The text defines ________ as the flow of events or transactions captured by an organization's system. information data wisdom knowledge experience
data
A company having difficulty with timely delivery of parts to its manufacturing plants should implement a supply chain ________ system. management planning touch point execution optimization
execution
All of the following are considered to be knowledge workers except: designers. engineers. architects. executives. researchers.
executives.
GDSS: are designed to allow meeting attendees to share their thoughts in real-time with their peers. support decisions that require knowledge about the geographic distribution of resources. are only used with geographically dispersed attendees. facilitate the solution of unstructured problems. provide tools that allow managers to visualize data.
facilitate the solution of unstructured problems.
The concept of management ________ describes situations in which managers act on preconceived notions that reject information that does not conform to their prior conceptions. filters backgrounds biases inefficiency politics
filters
MIS typically produce: new ways of looking at data that emphasize change, flexibility, and rapid response. fixed, regularly scheduled reports based on data extracted from the organization's TPS. solutions to semi-structured problems appropriate for middle management decision making. assumptions, responses to ad-hoc queries, and graphic representations of existing data. scorecards of overall firm performance along predefined key indicators.
fixed, regularly scheduled reports based on data extracted from the organization's TPS
In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services. free/freemium subscription transaction fee affiliate sales
free/freemium
You are an automotive engineer working on an application that will automatically parallel park a car. The intelligent technique you may find most useful is: CBR. AI. fuzzy logic. expert system. a neural network.
fuzzy logic
Your company wants to develop intelligent techniques to create a "smart" oven that can perfectly cook basic foodstuffs, such as roasts and bread, using sensors and minimal input from the user. The system would know the difference between rare, medium rare, medium, and well done roasts. The category of intelligent technique that would describe this system is: expert system. neural network. CBR. fuzzy logic. genetic algorithm.
fuzzy logic
A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service. geosocial geoinformation geoadvertising geomapping geolocating
geoinformation
ESS: support the structured decision making of senior executives. have the ability to drill down into lower levels of detail. easily integrate data from different systems. are primarily driven by information derived from a company's transaction processing systems. enable operational managers to create parameterized reports.
have the ability to drill down into lower levels of detail.
High-velocity decision making systems are growing rapidly for decisions classed as: semi-structured. financial. ad hoc. predefined. highly structured.
highly structured.
ystems that integrate different types of techniques, such as genetic algorithms, fuzzy logic, neural networks, and expert systems, into a single application are called ________ systems. differential intelligence hybrid AI machine learning enterprise learning CAD
hybrid AI
Which of the following is not an example of a next-generation enterprise application? Openbravo Social CRM SAP Business Suite Salesforce.com i2 Technologies
i2 Technologies
GDSS capabilities have improved along with all of the following except: improved power of desktop PCs. explosion of mobile computing. growth of cellular networks. increase in dedicated conference rooms. expansion of Wi-Fi bandwidth.
increase in dedicated conference rooms.
As discussed in the chapter text, the three main reasons that investments in information technology do not always produce positive results are: management support, technical logistics, and user compliance. organization, environment, culture. information quality, information integrity, and information accuracy. information quality, organizational culture, and management filters. organization, culture, and technology.information quality, organizational culture, and management filters. organization, culture, and technology.
information quality, organizational culture, and management filters.
All of the following are intangible assets of a firm except its: brand. reputation. knowledge. information systems. unique business processes
information systems
The ________ phase of decision making finds or recognizes a problem, need, or opportunity. choice design implementation analysis intelligence
intelligence
Apple's Siri application is an example of: A) neural networks. B) CBR. C) AI. D) intelligent agents. E) machine learning.
intelligent agents
Software programs that work without direct human intervention to carry out specific tasks for individual users, business processes, or software applications, are called: intelligent agents. intelligent techniques. business intelligence. AI hybrid systems. genetic algorithms.
intelligent agents
When managers represent their company in the outside world and perform symbolic duties, they are acting in their: decisional role. managerial role. informational role. interpersonal role. leadership role.
interpersonal role.
Mintzberg outlined three categories of managerial roles: interpersonal, informational, and decisional. control, leadership, oversight. operational, management, and executive. cultural, organizational, and technical. middle management, senior management, executive.
interpersonal, informational, and decisional
Changing organizational behavior by sensing and responding to new experience and knowledge is called: change management. knowledge leveraging. the knowledge value chain. machine learning. knowledge management.
machine learning
The terms used in a fuzzy logic system to describe imprecise states or conditions are referred to as: neural networks. membership functions. inference engines. taxonomies. tags.
membership functions
Implementing enterprise software from Oracle enabled Alcoa to achieve all of the following except: centralize financial activities. reduce accounts payable transaction processing. reduce requisition-to-pay cycle times. centralize procurement activities. obtain lower prices for raw materials.
obtain lower prices for raw materials.
Decisions regarding managing and monitoring day-to-day business activities are referred to as ________ intelligence. business analytical operational transactional production
operational
Major CRM products typically have all of the following service capabilities except: call center & help desk. returns management. order management. customer satisfaction management. service analytics.
order management
The set of business processes, culture, and behavior required to obtain value from investments in information systems is one type of: knowledge culture. knowledge discovery. organizational and management capital. organizational routine. knowledge.
organizational and management capital.
From your reading of the Soma Bay case study, the company implemented JD Edwards Enterprise One to solve all of the following problems except: overtaxing of its data centers. combining data from general ledger and other financial systems. providing detailed financial data. using JD Edwards' other integrated modules. providing timely reports of profitability.
overtaxing of its data centers.
Informal social networks of professionals and employees within and outside the firm who have similar work-related activities and interests are called communities of: practice. professionals. interest. knowledge. expertise.
practice
BI that is designed to determine the most likely effects of changes in the business environment is called: statistical modeling. environmental analytics. predictive analytics. big data analytics. parameterized reports.
predictive analytics
Selling the same goods to different targeted groups at different prices is called: cost customization. cost optimization. price gouging. cost personalization. price discrimination.
price discrimination.
A secure website that links a large firm to its suppliers and other key business partners is called a(n): e-hub. marketspace. exchange. private industrial network. net marketplace.
private industrial network
The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called: e-procurement. SCM. procurement. sourcing. production.
procurement.
Manufacturing and production processes include all of the following except: procurement. materials requirement planning. quality control. transportation execution. product configuration.
product configuration
Procurement involves all of the following except: negotiating with suppliers. paying for goods. making delivery arrangements. sourcing. production scheduling.
production scheduling.
The decisions involved in creating and producing a corporate intranet can be classified as ________ decisions. semi-structured procedural ad hoc structured unstructured
semi-structured
In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence. social media e-mail community website offline media
social media
A pivot table is a(n): spreadsheet tool that displays two or more dimensions of data in a convenient format. type of relational database. chart tool that can rotate columnar data quickly and visually. tool for performing sensitivity analysis. integral data visualization tool used in digital dashboards and scorecards.
spreadsheet tool that displays two or more dimensions of data in a convenient format.
The text defines ________ as expertise of organizational members that has not been formally documented. wisdom information data experience tacit knowledge
tacit knowledge
In content management, once a taxonomy is developed, documents must then be ________ with the proper classification. tagged inventoried tupled retrieved archived
tagged
A(n) ________ is a scheme for classifying information and knowledge in such a way that it can be easily accessed. Intelligent technique COP KWS enterprise-wide knowledge management system taxonomy
taxonomy
The model of human knowledge used by expert systems is referred to as: the knowledge base. CBR. a neural network. expert AI VRML.
the knowledge base
Expert systems are expensive and time consuming to maintain because: their rule base is so complex. they rely on equipment that becomes outdated. their rules must be reprogrammed every time there is a change in the environment, which in turn may change the applicable rules. only the person who created the system knows exactly how it works, and may not be available when changes are needed. it is difficult to program at this level of complexity without introducing software bugs.
their rules must be reprogrammed every time there is a change in the environment, which in turn may change the applicable rules
A well-designed ESS will allow management to: create routine production reports as well as view overall business performance. facilitate group decision making. create pivot charts. analyze big data. track the activities of competitors.
track the activities of competitors
Amazon.com is known primarily for its use of which of the following business models? Content provider Portal Market creator E-tailer Transaction broker
E-tailer
________ software modules deal with setting employee objectives, performance, and compensation. SFA SCM ERM DRM PRM
ERM
Which of the following provides a suite of integrated software modules for finance and accounting, human resources, manufacturing and production, and sales and marketing that allows data to be used by multiple functions and business processes? Process management software ERP systems CRM software Supply chain management systems Groupware
ERP systems
CRM systems help businesses achieve which of the following business objectives? Automated production forecasts Faster time to market with new products and services Enhanced customer intimacy Enhanced supplier intimacy Automated accounting processes
Enhanced customer intimacy
Which of the following statements about enterprise applications is not true? Enterprise applications are based on organization-wide definitions of data. Enterprise applications introduce "switching costs." Enterprise applications require organizational learning. Enterprise applications require fundamental changes in the way a business operates. Enterprise applications are best implemented when few changes in business processes are required.
Enterprise applications are best implemented when few changes in business processes are required.
Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company? Customer average value Churn rate Customer lifetime value Cost per lead Cost per sale
Customer lifetime value (CLTV)
Which of the following refers to a company's organizations and processes for distributing and delivering products to its final customers? Supplier's internal supply chain Upstream portion of the supply chain External supply chain Value web Downstream portion of the supply chain
Downstream portion of the supply chain
Which of the following companies uses the service provider business model? Expedia ETrade Facebook Yahoo Dropbox
Dropbox
Which of the following dimensions of e-commerce technology has the potential to raise the quality of information? Information density Richness Customization Interactivity Global reach
Information density
Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual? Ubiquity Personalization/customization Richness Interactivity Information density
Interactivity
why isn't overstocking warehouses an effective solution for a problem of low availability? It does not speed product time to market. It increases inventory costs. It is an inefficient use of raw materials. It lowers fill rate. It increases sales costs.
It increases inventory costs.
What is the primary benefit to consumers of disintermediation? Faster service Lower costs Higher quality Greater choices None, because disintermediation primarily benefits manufacturers.
Lower costs
The difference between push- and pull-based models is summarized by which of the following slogans? Push what we make, not pull what we make. Make what we push, not push what we sell. Sell what we make, not make what we sell. Pull what we make, not push what we sell. Make what we sell, not sell what we make.
Make what we sell, not sell what we make.
Which of the following enables a company to tailor a particular aspect of enterprise software to the way a company does business? Groupware Web services Data dictionaries Middleware Configuration tables
Middleware
________ CRM includes customer-facing applications such as tools for sales force automation, call center and customer service support, and marketing automation. Partner Analytical Employee Operational Next-generation
Operational
________ software modules seek to enhance collaboration between a company and its selling partners. DRM ERM SFA PRM SCM
PRM
________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers, those who are good candidates for sales and services. Customer SFA Complex Marketing SOA
SFA
Which of the following marketing formats is sales oriented, rather than branding oriented or a mix? Lead generation Search engine Rich media Display ads Video
Search engine
You have been asked to implement enterprise software for a manufacturer of kitchen appliances. What is the first step you should take? Rewrite the software to support the way the company's business processes work. Select the functions of the system you wish to use. Map the company's business processes to the software's business processes. Map the software's business processes to the company's business processes. Select the business processes you wish to automate.
Select the functions of the system you wish to use.
Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information? Community provider Service provider Market creator Transaction broker Portal
Service provider
Which of the following enables a firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product? Supply chain planning system Supply chain demand system Supply chain optimization system Supply chain delivery system Supply chain execution system
Supply chain planning system
Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as: clickstream advertising. behavioral targeting. online profiling. long tail marketing. crowdsourcing.
behavioral targeting
What event marked the beginning of e-commerce? The first product sold online. The first domain name registered. The first e-mail sent. The first paid advertisements placed on a website. The first product advertised online.
The first paid advertisements placed on a website.
Which of the following refers to a company's suppliers, the suppliers' suppliers, and the processes for managing relationships with them? Downstream portion of the supply chain On Contract supplier's chain Upstream portion of the supply chain Logistics supply chain Supplier's internal supply chain
Upstream portion of the supply chain
Customer service modules in CRM systems provide tools for: identifying profitable and unprofitable customers. assigning and managing customer service requests. organizing effective marketing campaigns. managing sales prospect and contact information. capturing prospect and customer data.
assigning and managing customer service requests.
Enterprise software is built around thousands of predefined business processes that reflect: cutting edge workflow analyses. industry benchmarks. government regulations. best practices. the firm's culture.
best practices
Operational CRM applications include tools for all of the following except: call center support. calculating CLTV. sales force automation. customer service support. marketing automation.
calculating CLTV
In order to achieve maximum benefit from an enterprise software package, a business should: customize the software to match all of its business processes. use only the processes in the software that match its own processes. change the way it works to match the software's business processes. select only the software that best matches its existing business processes. choose a cloud-based ERP package.
change the way it works to match the software's business processes.
The measurement of the number of customers who stop using or purchasing products or services from a company is called: turnover percentage. churn rate. CLTV. switching costs. switch rate.
churn rate
To achieve the maximum benefit of a new ERP system, Tasty Baking implemented an enterprise system by: customizing less than 5 percent of the enterprise system processes using a cloud-based version of the ERP. using only the pre-defined processes in the ERP software that matched its own processes. changing the ERP software as needed to match their own processes. retaining its legacy systems to operate as a backup to the new enterprise system.
customizing less than 5 percent of the enterprise system processes using a cloud-based version of the ERP.
A build-to-order supply-chain model is also called a ________ model. supply-based demand-driven replenishment-driven push-based continuous delivery
demand-driven
Distribution and delivery of products to retailers is part of the: upstream portion of the supply chain. downstream portion of the supply chain. midstream portion of the supply chain. external supply chain. supplier's internal supply chain.
downstream portion of the supply chain
Varying a product's price according to the supply situation of the seller is called ________ pricing. menu flexible dynamic asymmetric customized
dynamic
Enterprise application vendors have created ________ to make their own customer relationship management, supply chain management, and enterprise systems work closely together with each other. cloud solutions e-business suites ERP systems middleware legacy systems
e-business suites
All of the following are examples of firms that use the community provider Internet business model except: eBay. Facebook. Twitter. Instagram. Pinterest.
eBay
Which of the following best illustrates the transaction fee revenue model? eBay receives a small fee from a seller if a seller is successful in selling an item. Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. Pandora provides basic services for free, but charges a premium for advanced services. Apple accepts micropayments for single music track downloads. Netflix charges customers a monthly fee for access to its library of movies.
eBay receives a small fee from a seller if a seller is successful in selling an item
Compared to digital markets, traditional markets have: lower search costs. stronger network effects. higher delayed gratification effects. reduced asymmetry. higher transaction costs.
higher transaction costs.
Supply chain execution systems provide all of the following functions except: managing warehouse operations. tracking the flow of finished goods. managing materials. managing the financial information involving all parties. generating demand forecasts for products.
generating demand forecasts for products.
Compared to traditional goods, digital goods have: greater pricing flexibility. lower marketing costs. higher production costs. higher inventory costs. lower menu costs.
greater pricing flexibility.
Supply chain planning systems: track the physical status of goods. identify the transportation mode to use for product delivery. track the financial information involving all parties. track the status of orders. track the management of materials.
identify the transportation mode to use for product delivery.
Enterprise systems improve management decision making in all the following ways except: implementing standard definitions and formats worldwide. improving forecasts of consumer behavior. providing up-to-the-minute data on sales, inventory and production. determining the profitability of products. providing more accurate sales and production forecasts.
improving forecasts of consumer behavior.
The business value of an effective supply chain management system includes all of the following except: cost reduction. faster time to market. improved delivery service. increased inventory levels. supply matched to demand.
increased inventory levels.
Uncertainties in the supply chain often lead to: the bull whip effect. increases in inventory across all tiers. a reduction in safety stocks. strategic changes in production plans. declines in production.
increases in inventory across all tiers.
Which of the following would not be considered a contact point? Email Intranet Retail store Facebook Website
intranet
Which of the following is an important capability for sales processes that is found in most SFA modules in major CRM software products? Events management Channel promotions management Customer satisfaction management Returns management Lead management
lead management
Compared to traditional goods, digital goods have: lower costs of production. higher marginal costs per unit. equivalent copying costs. similar inventory costs. less disintermediation.
lower costs of production
SFA modules in CRM systems provide tools for all of the following except: team selling. managing customer service requests. sales forecasting. territory management. managing sales prospect and contact information.
managing customer service requests.
Customer relationship management systems typically provide software and online tools for sales, customer service, and: human resources. advertising. account management. public relations. marketing.
marketing
Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively. subscription mobile payment transaction fee micropayment affiliate revenue
micropayment
A supply chain driven by forecasts of consumer demand follows a(n) ________ model. pull-based replenishment-driven optimized push-based build-to-stock
push-based
As they move through the supply chain, ________ are transformed into finished products and shipped to retailers and customers. basic products raw materials natural resources nascent products intermediate products
raw materials
The bullwhip effect can be countered by: disintermediation. reducing information uncertainty. globalization. implementing a CRM. product differentiation.
reducing information uncertainty
Coca-Cola implemented enterprise software from Oracle that enabled it to achieve all of the following except: reducing the number of employees. reducing the cost of raw materials. reacting faster to market changes. improving its bargaining power with suppliers. standardizing business processes worldwide.
reducing the number of employees.
Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain? Safety stock Just-in-time strategies Perfect information Continuous replenishment Demand planning
safety stock
Transaction brokers: generate revenue from advertising or from directing buyers to sellers. save users money and time by processing online sales transactions. provide a digital environment where buyers and sellers can establish prices for products. sell physical products directly to consumers or individual businesses. provide online meeting places where people with similar interests can communicate.
save users money and time by processing online sales transactions.
The effort required to locate a suitable product is called: price discrimination. search costs. menu costs. shopping costs. location costs.
search costs.
Using social networking tools to converse with customers is called: social CRM. ERM. analytical CRM. PRM. operational CRM.
social CRM
A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a(n): supply chain. distribution channel. marketing channel. information system. value chain.
supply chain
Information density refers to the: richness—complexity and content—of a message. total amount and quantity of information delivered to consumers by merchants. total amount and quantity of information available to all market participants. amount of information available to reduce price transparency. amount of physical storage space needed to store data about a specific entity, such as a product or consumer.
total amount and quantity of information available to all market participants
A ________ is a method of interaction with a customer, such as telephone or customer service desk. point of presence touch point sales point client channel supply chain
touch point
Supply chain planning systems perform all of the following functions except: identify the transportation mode to use for product delivery. establish inventory levels for raw materials and finished goods. track the physical status of goods. determine how much product to manufacture in a given time period. determine where to store finished goods.
track the physical status of goods.
All of the following are unique features of e-commerce technology, except: personalization/customization. interactivity. transparency. richness. global reach.
transparency
