MIS CH 6-10 study set
________ is a peer-to-peer market in which participants bet on the outcomes of current events, business, or social trends.
A prediction market
Which of the following best illustrates the sales revenue model?
Apple accepts micropayments for single music track downloads.
________ refers to businesses selling goods and services electronically to individuals.
B2C e-commerce
eBay is an example of
C2C e-commerce.
________ systems are based on a suite of software models used to support business activities across the firm.
Enterprise
Which of the following best illustrates the affiliate revenue model?
Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
All CRM packages contain modules for PRM and ERM.
False
An enterprise system helps reduce redundant business processes.
False
An example of the portal business model is Facebook.
False
Behavioral targeting occurs at two levels: individual Web sites and through ISPs.
False
Disintermediation provides major benefits to the distributor.
False
EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.
False
Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.
False
In the affiliate revenue model, firms derive revenue by selling information or services through partner e-commerce sites.
False
Information asymmetry exists when there is more information about one product than there is about a similar product.
False
Intellectual property refers to all forms of human expression, both tangible and intangible.
False
Podcasting allows subscribers to listen to live, streaming radio and other audio content.
False
Price transparency refers to the ability of consumers to discover what merchants actually pay for products.
False
Retail consumer e-commerce is growing at single-digit rates.
False
Rich media advertisements are a sales-oriented marketing format.
False
Supply chain execution systems enable the firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product.
False
Supply chain management systems are a type of enterprise system.
False
Switching costs are the merchants' costs of changing prices.
False
Geoadvertising sends ads to users based on their
GPS locations.
Which of the following statements about m-commerce is not true?
In 2014, the main areas of growth are in online banking and location-based services.
Recent developments in e-commerce include all of the following except
Internet-based models of computing, such as smartphone apps.
________ CRM includes customer-facing applications such as tools for sales force automation, call center and customer service support, and marketing automation.
Operational
________ modules use many of the same data, tools, and systems as CRM to enhance collaboration between a company and its selling partners.
PRM
What is the difference between personalization and customization, as applied to e-commerce technologies?
Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences.
________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers, those who are good candidates for
SFA
What event marked the beginning of e-commerce?
The first paid advertisements placed on a Web site.
________ describes the concept that a large group of people is better at making good decisions than a single person.
The wisdom of crowds
Advertising networks track a user's behavior at thousands of Web sites.
True
All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.
True
An example of the market creator business model is eBay, a C2C auction site.
True
CRM software can help organizations identify high-value customers for preferential treatments.
True
Cross-selling is the marketing of complementary products to customers.
True
E-commerce refers simply to the use of the Internet and the Web to transact business.
True
In general, for digital goods, the marginal cost of producing another unit is about zero.
True
Indirect goods are not involved firsthand in the production process.
True
Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.
True
The Internet shrinks information asymmetry.
True
The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.
True
Traditional online marketing, such as display ads, is still the majority of all online marketing.
True
Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.
True
Web personalization is used primarily as a major marketing tool.
True
________ uses the community provider Internet business model.
Which of the following is a milestone for the Web site development phase of building an e-commerce presence?
Web site plan
Which of the following best describes the digital social graph?
a mapping of all online social relationships
Net marketplaces
are industry owned or operate as independent intermediaries between buyers and sellers.
Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.
asymmetry
Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as
behavioral targeting.
Enterprise software is built around thousands of predefined business processes that reflect
best practices.
The measurement of the number of customers who stop using or purchasing products or services from a company is called
churn rate.
What standards are referred to when discussing universal standards as a unique feature of e-commerce?
common spoken and written languages
In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information?
community provider
Which of the following is not one of four types of presence to be considered when building an E-commerce presence?
corporate
Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of
crowdsourcing.
The total time it takes to complete a business process, from start to finish, is called its ________ time.
cycle
Digital goods are goods that are
delivered digitally.
Supply chain complexity and scale increases when firms manage the procurement, manufacturing, and distribution functions themselves.
develop products and services that coordinate with many firms and suppliers.
Goods that are involved in the actual production process are referred to as
direct goods.
Reducing the business process layers in a distribution channel is called
disintermediation.
Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?
display ads
Varying a product's price according to the supply situation of the seller is called ________ pricing.
dynamic
Which of the following Internet business models does Amazon.com use?
e-tailer
Which of the following best illustrates the transaction fee revenue model?
eBay receives a small fee from a seller if a seller is successful in selling an item.
A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)
exchange.
In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.
free/freemium
A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.
geoinformation
Compared to traditional goods, digital goods have
greater pricing flexibility.
Compared to digital markets, traditional markets have
higher transaction costs.
The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?
information density
The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?
interactivity
A scheduling system for minimizing inventory by having components arrive exactly at the moment they are needed and finished goods shipped as soon as they leave the assembly line best describes a ________ strategy.
just-in-time
The Internet enables ________ marketing, by leveraging the fact that there is always some demand, however small, for a product.
long-tail
What is the primary benefit to consumers of disintermediation?
lower costs
Compared to traditional goods, digital goods incur
lower distribution costs.
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)
marketspace.
Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.
micropayment
Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?
network notification
All of the following are activities related to establishing a Web presence except for
newsletters.
All of the following service capabilities would be found in major CRM products except
order management.
Selling the same goods to different targeted groups at different prices is called
price discrimination.
A secure Web site that links a large firm to its suppliers and other key business partners is called a(n)
private industrial network.
The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called
procurement.
Market creators
provide a digital environment where buyers and sellers can establish prices for products.
A supply chain driven by actual customer orders or purchases follows a ________ model.
pull-based
Walmart's continuous replenishment system is an example of a ________ model.
pull-based
The bullwhip effect is countered by
reducing information uncertainty.
The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?
richness
Transaction brokers
save users money and time by processing online sales transactions.
The effort required to locate a suitable product is called
search costs.
Which of the following marketing formats is sales oriented, rather than branding oriented or a mix?
search engine
Using social networking tools to converse with customers is called
social CRM.
In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.
social media
Based on your reading of the chapter, e-commerce is still in a revolutionary phase. widely accepted by consumers, although technology is
still in a revolutionary phase.
EDI is
the exchange between two organizations of standard transactions through a network.
Information density refers to the total amount and quantity of information delivered to consumers by merchants.
total amount and quantity of information available to all market participants.
All of the following are unique features of e-commerce technology, except
universality.
