MIS Chapter 10 Quiz

Information asymmetry.

If two people are trading coins and one has far more knowledge about the hobby than the other, this is called

189

In​ 2019, __________ million Americans will shop online.

dynamic pricing

The San Francisco Giants sell tickets based on​ ____________, where the prices often change based on demand and other variables.

long tail marketing.

Use of the Internet to inexpensively find potential customers for products with very low demand is termed ​ ______

richness.

When a consumer is being engaged with an immersive multimedia​ experience, the consumer is enjoying the​ ______ feature of​ e-commerce.

behavioral targeting

When advertisers analyze user clickstream data to intentionally place ads on​ websites, the advertisers are employing​ ___________ techniques.

mobile implementation.

Which is NOT one of the phases in the timeline for the development of an​ e-commerce presence?

iTunes.

Which of the following businesses uses the content provider Internet business model?

Google.

Which of the following businesses uses the portal Internet business​ model?

B2C​ e-commerce.

Which of the following involves businesses retailing products and services directly via the Internet to individual​ consumers?

EDI is a larger firm using a secure website to link to its suppliers and other key business partners.

Which of the following is FALSE about Electronic Data Interchange​ (EDI)?

Timeline.

Which social commerce feature uses a stream of events to create a history for friends to​ view?

Affiliate.

Which type of revenue model involves sending customers to a website for a referral​ fee?

Ubiquity

Which unique feature of​ e-commerce is related to the ability to interact with web technology​ everywhere?

Geoinformation.

_____ services can tell you the price of a house you are looking at or about special exhibits at a museum you are passing.

C2C.

eBay utilizes the​ ______ form of electronic commerce.

Crowdsourcing

​________ reflects the idea in​ e-commerce that large numbers of people can make better decisions about a wide range of topics or products than a single person or even a small committee of experts.

1995.

E-commerce began in​ ______ when Netscape earned their first online advertisement from a major corporation.

price transparency

E-commerce technologies enable consumers to look online to find a variety of different prices for the same product. This ability is called​ ___________________.

Community Provider.

Facebook are both examples of the​ ______ Internet Business Model

crowdsourcing.

Kickstarter.com is a popular​. site where​ start-up companies' ideas are presented to perspective investors.

private industrial network.

Large firms may create a secure website known as a​ ______ to link to suppliers and key business partners.

Apple

Micropayment systems allow content providers to be paid cost effectively when there are numerous transactions of very small monetary amounts. Which of the following provides the largest micropayment system on the​ Web?

subscription.

Paying an online journal a monthly fee for access to its content is called the​ ______ revenue model.