MIS Chapter 4 - MC
manage and defend intellectual property, copyrights, and patents
Jason Charney is the CIO of Zapp Industries. Which of the following does not describe his primary responsibilities?
advocate and communicate the MIS strategy by building and maintaining strong executive relationships
Jason Charney is the CIO of Zapp Industries. Which of the following is among his primary responsibilities?
chief data officer (CDO)
Jim Coleman holds an executive position at Keck-Howes Group. Jim has improved the quality of the data gathered by the organization and has also created a model to decrease the cost of managing data while increasing the value of the data gathered. Based on this description, what position does Jim hold at Keck-Howes Group?
the leading perspective
The balanced scorecard views the organization from four perspectives, and users should develop metrics, collect data, and analyze their business relative to each of these perspectives. Which of the following is not one of the four perspectives in the balanced scorecard?
efficiency MIS metrics
a common mistake that many managers tend to make is focusing on only one type of metrics because they are easier to measure; which type of metrics do they focus on
all of these
according to Fast Company magazine, which of the following executive levels might we see created over the next decade - chief intellectual property officer; chief automation officer; chief user experience officer
effectiveness
according to Peter Drucker, what are managers who do the right things addressing
efficiency
according to Peter Drucker, what are managers who do things right addressing
all of these
efficiency MIS metrics focus on the extent to which a firm is using its resources in an optimal way, while effectiveness MIS metrics focus on ____ - understanding how successful a firm is at achieving its goals and objectives; analyzing if a firm is doing the right things; setting the right goals and ensuring they are accomplished
purple squirrels
in recruiting lingo, what are perfect MIS candidates sometimes called
metrics
what are measurements that evaluate results to determine whether a project is meeting its goals
critical success factors
what are the crucial steps companies perform to achieve their goals and objectives and implement their strategies
best practices
what are the most successful solutions or problem-solving methods that have been developed by a specific organization or industry
effectiveness MIS metrics, efficiency MIS metrics
what could a manager use to measure the success of an MIS project
traffic
what do most companies measure to determine the success of their websites
the ease with which people perform transactions and find information
what does usability effectiveness MIS metrics measure
national chief technology officer
what first-ever national appointment was made by President Barack Obama
click-through
what is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser
the balanced scorecard
what is a management system, in addition to a measurement system, that enables organizations to clarify their vision and strategy and translate them into action
customer satisfaction
what is measured by such benchmarks as satisfaction surveys, percentage of existing customers retained, and increases in revenue dollars per customer
MIS skills gap
what is the difference between existing MIS workplace knowledge and the knowledge required to fulfill business goals and strategies
the CIO is responsible for the information systems through which data is stored and processed, the CDO is responsible for the data, regardless of the information system
what is the difference between the CIO and CDO of an organization
ensuring speed, accuracy, and reliability of the MIS
what is the primary responsibility of the CTO
benchmarking
what is the process of continuously measuring system results, comparing those results to optimal system performance, and identifying steps and procedures to improve system performance
external measurement
what type of measurement is using market share as a KPI
SCM metrics
what type of metrics includes back orders, customer order promised cycle time, and customer order actual cycle time
CRM metrics
what type of metrics includes number of marketing campaigns, new customer retention rates, and number of feedbacks by marketing campaign
CRM metrics
what type of metrics includes number of prospective customers, number of new customers, and number of retained customers
efficiency MIS metrics
what type of metrics measure throughput, transaction speed, and system availability
effectiveness MIS metrics
what types of metrics measure customer satisfaction
MIS efficiency and MIS effectiveness
what would a company like eBay or Amazon by constantly benchmarking
all of these
when analyzing the interrelationships between efficiency and effectiveness, where would a company ideally wants to operate - with high efficiency; the upper right-hand corner of the interrelationship graph; with high effectiveness
upper right-hand corner
when considered the graph depicting the interrelationships between efficiency and effectiveness, where does an organization ideally want to operate
increase in customer satisfaction
which of the below is an example of a critical success factor
return on investment
which of the below represents an internal KPI that indicates the earning power of a project
critical success factors can have several key performance indicators
which of the below statements is accurate
usability, customer satisfaction, conversion rates, financial
which of the following are the four common types of effectiveness MIS metrics
the amount of information that can travel through a system at any point in time
which of the following describes the efficiency MIS metric throughput
determining the types of information the enterprise will capture, retain, analyze, and share
which of the following includes the roles and responsibilities of the CDO
ensuring that MIS strategically aligns with business goals and objectives
which of the following includes the roles and responsibilities of the CIO
collecting, maintaining, and distributing company knowledge
which of the following includes the roles and responsibilities of the CKO
ensuring the ethical and legal use of information within a company
which of the following includes the roles and responsibilities of the CPO
ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses
which of the following includes the roles and responsibilities of the CSO
ensuring the speed, accuracy, availability, and reliability of the MIS
which of the following includes the roles and responsibilities of the CTO
all of these
which of the following is a common approach to closing an MIS skills gap - social recruiting; off-site training; mentoring services
all of these
which of the following is a type of SCM metric - customer order promised cycle time; customer order actual cycle time; inventory replenishment cycle time
usability
which of the following is a type of effectiveness MIS metric
web traffic
which of the following is a type of efficiency MIS metric
all of these
which of the following is a type of metric based on website data - number of visits to a website; number of abandoned registrations; number of abandoned shopping carts
follower
which of the following is not a broad function of a CIO
competitive salary
which of the following is not a common approach to closing an MIS skills gap
inventory metrics
which of the following is not a typical CRM metric
benchmarks perform all of these
which of the following is not included as part of a benchmark
conversion rates
which of the following tracks the number of customers an organization touches for the first time and persuades to purchase its products or services
all of these
which of the following would efficiency MIS metrics measure - response time; system availability; transaction speed
chief information officer (CIO)
which role within a company is responsible for overseeing all uses of MIS and ensuring that MIS strategic aligns with business goals and objectives
usability
which term is used to describe the ease with which people perform transactions and/or find information
hit metric
which type of metric measures when a visitor reaches a website and their computer sends a request to the site's computer server to begin displaying pages
chief knowledge officer (CKO)
who is responsible for collecting, maintaining, and distributing company knowledge
chief data officer (CDO)
who is responsible for determining the types of information the enterprise will capture, retain, analyze, and share
chief privacy officer (CPO)
who is responsible for ensuring the ethical and legal use of information within a company
chief security office (CSO)
who is responsible for ensuring the security of business systems and developing strategies and safeguard against attacks by hackers and viruses
chief technology officer (CTO)
who is responsible for ensuring the speed, accuracy, availability, and reliability of the MIS
chief technology officer (TCO)
who is responsible for ensuring the speed, accuracy, availability, and reliability of the management information systems
chief information officer (CIO)
who is responsible for overseeing all uses of MIS and ensuring that MIS strategically aligns with business goals and objectives
chief security officer (CSO)
Adam Nation holds an executive position at PH Corporation. He has an extensive understanding of networks and telecommunications. Adam is aware of the information-technology threats the company faces, and institutes security protocols and safeguards to secure the MIS systems at PH Corporation. Based on this description, what position does Adam hold?
10%
Anne-Marie Cole runs the sales division for a local auto insurance firm. One of her key duties is to calculate her company's market share. When evaluating the prior year's numbers, she found that her firm achieved total sales of $3 million and the entire industry had $30 million in sales. What is Anne-Marie's current market share?
$2 million
Anne-Marie Cole runs the sales division for a local auto insurance firm. One of her key duties is to ensure the company has 10 percent market share by the end of the year. When evaluating the current sales numbers, she determines that her sales division has total sales of $3 million and the entire industry has total sales of $50 million. What additional sales must Anne-Marie's division meet to ensure they have 10 percent of the market by the end of the year?
increases in effectiveness
As a manager for your company some of your responsibilities include measuring metrics and overseeing company strategies. You observe some critical success factors and see large increases in productivity. What would you suspect would be the primary reason for the large increases in productivity?
critical success factors and key performance indicators
CSF's and KPI's are two core metrics used to evaluate results and measure the progress of a project for a business. Which of the below represents the acronyms for CSF and KPI?
CSFs are business strategy elements where KPIs measure the progress of the CSFs
CSFs and KPIs are the two core metrics used within a business to track progress or success; what is the relationship between CSFs and KPIs
chief privacy officer (CPO)
Cody Osterman holds an executive position at Trek Enterprises. His role is the newest senior executive position at the organization. He has advised the company on privacy procedures and processes, and has initiated a training program for employees about the privacy policy, customer confidentiality, and data security. Based on this description, what position does Cody hold at Trek Enterprises?
efficiency metrics
Drew Savage is an MIS manager for an international consulting firm. Drew travels to different European countries where he implements news response tracking systems. Some of the metrics he uses to track the performance of his system include tracking the response time it takes to respond to Twitter posts mentioning the news station, as well as the speed and accuracy of content posted on numerous websites and social media sites. What type of metrics is Drew using to measure his system?
chief knowledge officer (CKO)
Eric Eberly holds an executive position at Parker Industries. He has designed and implemented a system to collect, maintain, and share information across the many departments of Parker Industries. He's also instilled an updating protocol requiring department heads to keep the system up-to-date. Based on this description, what position does Eric hold?
manage and defend intellectual property, copyrights, and patents
Sandy Fiero works as the chief knowledge officer for Bend Lumbar Company. She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Sandy determines that the best value she can add is by creating a service that offers free next day shipping on any order over $50. Where in the value chain is Sandy adding value?
chief privacy officer (CPO)
Sandy Fiero works as the chief knowledge officer for Bend Lumbar Company. She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Sandy determines that the best value she can add is by creating a service that offers free next day shipping on any order over $50. Where in the value chain is Sandy adding value?
chief security officer (CSO)
Sandy Fiero works as the chief knowledge officer for Bend Lumbar Company. She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Sandy determines that the best value she can add is by creating a service that offers free next day shipping on any order over $50. Where in the value chain is Sandy adding value?
create the optimal relationship between user and technology
Sandy Fiero works as the chief knowledge officer for Bend Lumbar Company. She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Sandy determines that the best value she can add is by creating a service that offers free next day shipping on any order over $50. Where in the value chain is Sandy adding value?
determines if a person or business process can be replaced by a robot or software
Sandy Fiero works as the chief knowledge officer for Bend Lumbar Company. She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Sandy determines that the best value she can add is by creating a service that offers free next day shipping on any order over $50. Where in the value chain is Sandy adding value?
chief technology officer (CTO)
Sara McGuire holds an executive position at Henry Commerce. She is a big-picture thinker, and makes sure the technology strategy at Henry Commerce serves its business strategy. She has a well-rounded knowledge of MIS and her primary responsibilities include the efficiency of Henry Commerce's MIS systems. Based on this description, what position does Sara hold?
chief knowledge officer (CKO)
Susan Stewart is an executive at Equity Title where she is responsible for collecting, maintaining and distributing knowledge for the company. What is Susan's role at Equity Title?
marketing campaign ROI
Todd Haitz is the marketing manager for the National Basketball Association. Todd analyzes and tracks his marketing campaigns to determine the best success rate per project for increasing ticket sales. Todd uses an internal KPI to track his marketing campaign success. Which of the following would be an internal KPI Todd would use to track his marketing campaigns?
percentage of help desk calls answered in the first minute
key performance indicators are the metrics a company uses to evaluate progress toward critical success factors; which of the following represents a key performance indicator
dividing the firm's sales by the total market sales for the entire industry
market share measures a firm's external performance relative to that of its competitors; which of the following represents how a firm measures market share
chief privacy officer (CPO)
recently, 150 of the Fortune 500 companies added this position to their list of senior executives
BPR and ERP
the balanced scorecard was developed by Drs. Robert Kaplan of the Harvard Business School and David Norton; which systems does the balanced scorecard measure
best practice is to track and analyze no more than seven (plus or minus two) metrics
there is a rule for how many metrics, out of the hundreds of possible CRM metrics, should be tracked and analyzed at any given management level; what is the rule
