MIS EXAM 2- Chapter 9

Geotagging

a specific form of tagging referring to tagging information on maps (example: Google Maps allows users to add pictures and information, such as restaurant or hotel ratings, to maps).

Collaborative Consumption

peer-to-peer sharing or renting.

Microblogging

a form of blogging that allows users to write short messages (or capture an image or embedded video) and publish them (Example: Twitter).

Tagging

a keyword or term that describes a piece of information—for example, a blog, a picture, an article, or a video clip. Tagging allows users to place information in multiple, overlapping associations rather than in rigid categories.

Shopping: Ratings, Reviews, and Recommendations

are usually available in social shopping and generally come from, (a) Customer ratings and reviews integrated into the vendor's Web page (b) Expert ratings and reviews from an independent authority (c) Sponsored reviews: paid-for reviews (d) Conversational marketing: individuals converse via e-mail, blog, live chat, discussion groups, and tweets.

Shopping Communities and Clubs:

host sales for their members that last just a few days and usually feature luxury brands and heavily discounted prices. These clubs tend to be exclusive and help sell luxury items without watering down the brands' images.

Which of the following social shopping methods contributes to environmental sustainability?

peer-to-peer shopping

Social Commerce

the delivery of electronic commerce activities and transactions through social computing. Social commerce also supports social interactions and user contributions, allowing customers to participate actively in the marketing and selling of products and services in online marketplaces and communities.

Social Graph

the map of a single member of a social network comprised of all relevant links or connections among the greater social network.

Market Research

today members of social media voluntarily provide demographics that help identify and target potential customers. Due to the open nature of social networking, merchants can easily find customers, see what they do online, and learn who their friends are.

Folksonomies

user generated classifications that use tags to categorize and retrieve Web pages, photos, videos, and other Web content.

Viral Marketing

word-of-mouth advertising—lends itself especially well to social networking.

Social Commerce: Benefits to Businesses

- Can test new products and ideas quickly and inexpensively - Learn a lot about their customers - Identify problems quickly and alleviate customer anger - Learn about customers' experiences via rapid feedback - Increase sales when customers discuss products positively on social networking site - Create more effective marketing campaigns and brand awareness - Use low-cost user-generated content, for example, in marketing campaigns - Obtain free advertising through viral marketing Identify and reward influential brand advocates

How Social Computing Improves Customer Service

- Social computing has vastly altered both the expectations of customers and the capabilities of corporations in the area of customer relationship management. - Customers are now incredibly empowered as companies closely monitor negative comments and proactively involve customers to resolve problems/issues for improved customer service. - Empowered customers know how to use the wisdom and power of crowds and communities to their benefit.

The web development technique that enables portions of web pages to reload with fresh data rather than requiring the entire Web page to reload is known as

AJAX

Social Marketplaces and Direct Sales:

act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services. A social marketplace helps members market their own creations.

Peer-to-Peer Shopping Models:

are the high-tech version of old fashioned bazaars and bartering systems. Individuals use these models to sell, buy, rent, or barter online with other individuals.

Which of the following is a type of collaborative consumption?

craigslist

Conversational Marketing

feedback from customers provided to companies through social computing tools (e.g., blogs, wikis, online forums, and social networking sites.

Groupon is an example of

group shopping

A Web site that combines content from other Web sites to form new content is called a(n) ______.

mashup

Social Advertising

refers to the advertising formats that make use of the social context of the user viewing the ad. It is the first form of advertising to leverage forms of social influence such as peer pressure and friend recommendations and likes.

Social Capital

refers to the number of connections an individual person has within and between social networks.

The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as_________.

social intelligence

Blog

(short for weblog) a personal Web site, open to the public, in which the site creator expresses his or her feelings or opinions via a series of chronological events.

Social Commerce: Benefits to Customers

- Better and faster vendor responses to complaints (on Twitter, Facebook, and YouTube) - Customers can assist other customers (e.g., in online forums) - Customers' expectations can be met more fully and quickly - Customers can easily search, link, chat, and buy while staying on a social network's page

Which of the following is not an example of social commerce?

Best Buy has a Web site which can be used to purchase products for pick up in a store.

Recruiting

Both recruiters and job seekers are moving to online social networks as recruiting platforms.

Conducting Market Research Using Social Networking:

Customer sentiment expressed on Facebook, Twitter, LinkedIn and similar sites represent an incredibly valuable source of information for companies allowing them to analyze the data, conduct better advertising campaigns, improve their product design and their service offerings.

A business that wants to create a forum allowing employees to interact with coworkers would benefit from utilizing__________.

Enterprise Social Networks

Employee Devlopment

HR professionals are using enterprise social tools such as Chatter, Yammer, and Tibbr to enable, encourage, and promote employee development through relationship building by providing a platform for employees to collaborate on sales opportunities, campaigns, projects as well as simplify workflows and capture new ideas. Elearning and Etraining are employee development tools that can be leveraged through social computing.

Finding a Job

The vast majority of entry-level positions in the United States are now listed only online. Job sites are the fastest, least expensive, and most efficient method to connect employers with potential employees. Today, job searchers use traditional job sites and social networks such as LinkedIn.

One of the problems that HR departments have with using social computing to recruit is

They receive many more applications than they can process

Group Shopping

Web sites such as Groupon and LivingSocial offer major discounts or special deals during a short time frame