MISY Unit 5 Quiz - Ch. 9 & 10

When did e-commerce begin? - 1983 - 1965 - 1999 - 1995 - 2000

1995

What percent of online retailers now have m-commerce websites? - 75 percent - 55 percent - 15 percent - 85 percent - 25 percent

55 percent

Which of the following is not true about enterprise systems? - Enterprise systems provide firm-wide information to help managers make better decisions. - Enterprise software includes analytical tools to evaluate overall organizational performance. - Enterprise systems help firms respond rapidly to customer requests for information or products. - Enterprise system data have standardized definitions and formats that are accepted by the entire organization. - Enterprise software is expressly built to allow companies to support their existing business practices.

Enterprise software is expressly built to allow companies to support their existing business practices.

In a pull-based model of SCM systems, production master schedules are based on forecasts of demand for products. - True - False

False

In the affiliate revenue model, firms derive revenue by selling information or services through partner e-commerce sites. - True - False

False

Search engine marketing is the largest form of web marketing. - True - False

False

Supply chain execution systems enable the firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product. - True - False

False

Supply chain management systems are a type of enterprise system. -True -False

False

Which of the following is an important capability for sales processes that is found in most SFA modules in major CRM software products? - Returns management - Channel promotions management - Events management - Lead management - Customer satisfaction management

Lead management

software modules seek to enhance collaboration between a company and its selling partners. - PRM - DRM - SFA - SCM - ERM

PRM

What event marked the beginning of e-commerce? - The first paid advertisements placed on a website - The first domain name registered - The first product advertised online - The first product sold online - The first e-mail sent

The first paid advertisements placed on a website

Advertising networks track a user's behavior at thousands of websites. - True - False

True

Cost transparency refers to the ability of consumers to discover what merchants actually pay for products. - True - False

True

In a pull-based model of SCM systems, actual customer orders or purchases trigger events in the supply chain. - True - False

True

Web personalization refers to targeting ad messages to a person's clickstream behavior. - True - False

True

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party. - discrimination - asymmetry - complexity - competition - transparency

asymmetry

Selling a customer with a checking account a home improvement loan is an example of: - operational CRM. - direct marketing. - cross-channel promotions. - cross-selling. - sales force automation.

cross-selling

Supply chain execution systems provide all of the following functions except: - managing warehouse operations. - managing the financial information involving all parties. - managing materials. - generating demand forecasts for products. - tracking the flow of finished goods.

generating demand forecasts for products.

Compared to traditional goods, digital goods have: - higher marginal costs. - lower production costs. - higher delivery costs. - higher inventory costs. - greater pricing flexibility.

greater pricing flexibility.

Compared to digital markets, traditional markets have: - higher delayed gratification effects. - lower search costs. - reduced asymmetry. - stronger network effects. - higher transaction costs.

higher transaction costs.

In the supply chain, components or parts are referred to as: - raw materials. - intermediate products. - secondary products. - downstream organizations and processes. - upstream materials, organizations, and processes.

intermediate products.

Customer relationship management systems typically provide software and online tools for sales, customer service, and: - human resources. - public relations. - advertising. - marketing. - account management.

marketing.

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n): - e-hub. - marketspace. - exchange. - online marketplace. - net marketplace.

marketspace

In digital markets: - information asymmetry increases. - menu costs decline. - search costs increase. - switching costs decline. - network costs decline.

menu costs decline

Selling the same goods to different targeted groups at different prices is called: - price discrimination. - cost optimization. - cost personalization. - cost customization. - price gouging.

price discrimination.

A secure website that links a large firm to its suppliers and other key business partners is called a(n): - marketspace. - exchange. - net marketplace. - private industrial network. - e-hub.

private industrial network

A supply chain driven by actual customer orders is called a ________ model. - pull-based - demand-driven - supply-based - replenishment-driven - market-driven

pull-based

Compared to digital goods, traditional goods have: - lower distribution costs. - lower marginal costs per unit. - lower copying costs. - similar marketing costs. - more variable pricing.

similar marketing costs.

Using social networking tools to converse with customers is called: - ERM. - social CRM. - analytical CRM. - PRM. - operational CRM.

social CRM

In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence. - community - social media - website - offline media - e-mail

social media