MK442 Google Analytics

When you view a User Acquisition Report and a Traffic Acquisition Report, what are the key differences in the information each report will highlight for you?

A User Acquisition Report shows you the very first campaign/source/medium the user arrived at the site with. And the Traffic Acquisition Report shows you the campaign/source/medium for the session.

You're asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream?

A data stream lives within a property and is a source of data from your app or website

To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type?

A dimension

Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?

Acquisition

Your colleague has customized a report and wants it to be easily viewable. Where should they add the report so it appears in the left-hand navigation?

Add it to Collection.

Because you've set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

Additional events are collected from your website without you needing to change your website's code

You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?

Analytics tag

Your team wants to monitor for any unexpected spikes or declines in traffic to your website. Which built-in Google Analytics function highlights these events?

Anomaly detection highlights these events.

If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions?

As events

What can Google Ads do with audiences from Google Analytics when these two services are linked?

Audiences in Google Ads can be used to target ad campaigns

Which of these tasks can be done using audience triggers?

Create new events based on an audience rule being satisfied

You are the managing editor of a blog that features several contributing writers. What could you use to report the writer's name on each article page?

Custom dimension

Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?

Data retention period

Which events are accounted for in the Realtime report?

Events that took place within the last 30 minutes

You are in your Google Analytics property's Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?

Free form

Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and determine how well they're succeeding or failing at each step?

Funnel exploration helps visualize these steps.

You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. Where in Google Analytics 4 would you go to manage events, conversions, and audiences?

Go to Admin.

To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a "metric" in Google Analytics?

How many users were on mobile phones

When Google Analytics and Google ads are linked, how can Google Ads use conversion events from Google Analytics?

It can optimize bids for ad placements.

You want to find techniques that go beyond standard reports so you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?

It's in the Explore section.

You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration by default?

Just you; but you can share it with the other users of the property in read-only mode.

You've been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?

Measurement Protocol

When a user watches a video, this triggers an event on your website. Which of these is an event parameter?

Name of a video watched on your site

If you want to analyze events and users across your business's website, as well as its separate apps for iOS and Android — how should you set up your account?

One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

When building a purchase funnel in Explore, which of these dimensions allow you to select a homepage view?

Page path and screen class allow you to select a homepage view.

Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?

Roll-up properties

If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?

Search Console

As a business owner, you'd like to do a deeper breakdown and analysis of the data that's displayed in your standard table report. Which feature would help you do that?

Secondary Dimension would help you do a deeper breakdown and analysis of the data.

Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?

Subproperties

When you've enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events?

That data will only be used for measurement purposes

You need to review several sets of data, and decide to create a table report so you can see them side by side. Which component of the Analytics interface helps you do that?

The Comparisons component

Which of these Google Analytics features would allow you to develop a dashboard to view analytics data alongside in-store customer purchase data that lives in another business application?

The Data API feature

Which Google Analytics feature relies on machine learning and Google AI for measuring conversions that can't be spotted through direct observation?

The Key event modeling feature

Which of these reports highlight how users behave on product detail pages based on the type of device they're using?

The Pages and Screens Report

Which of the following scopes would be set for a custom dimension reporting membership status for a customer rewards program?

The User scope would be set.

You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a "user property" collected by Google Analytics?

The language preference of users watching the video on your site

To link a Google Analytics property to BigQuery, you'll see two options for selecting how frequently that data should be exported. What are those two options?

The two options are Daily and Streaming.

Your team needs to change the default primary dimension for the User Acquisition Report within their Google Analytics property. Which action can they take to accomplish this?

They can use the customization feature to edit the built-in report.

You want to know how various ads you've placed work together on the path to conversions, so you decide to look at the Attribution Paths Report. Where in your Google Analytics 4 property can you find this report?

To view the report, go to Advertising.

If you're a business owner who wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

Use Google Analytics 4 properties.

You've noticed some discrepancies in your Google Analytics property and are trying to troubleshoot. Which of the following dimensions can you use to help identify anomalies or potential issues?

Use country, OS version, operating system with version.

Which new report template should you use when you want to create a net-new report to add to the left-hand nav that details source / medium filtered to desktop users only?

Use the Traffic Acquisition template.

This Analytics feature allows you to connect individual customers' behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.

User-ID

When creating a Free-Form Report, which types of visualizations are available for you to include?

You can include tables, line charts, scatterplots, and bar charts.

After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?

You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who've made a purchase. Which of these approaches would provide you with a predictive audience?

You create an audience of users who are likely to purchase in the next seven days

Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?

You should mark them as Key events.

Which dimension should you use to determine which sources, such as "organic search" or "referral," are driving users to your website?

You should use Session primary channel group (Default Channel Group).

The page_view event is triggered whenever a website visitor views any page on your site. But if you want to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you've navigated to Events in the Google Analytics interface?

You would choose Create event.

You want to find ready-made cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?

You'd find it in the Reports section.