MKG 310 Borna Chapter 3 Quiz

which index is published by the Human Rights Campaign Foundation and measure how equitably a company treats LGBT employees, customers, and investors?

Corporate Equality Index

Which segment of environmental activists is highly dismissive of environmental concerns and does not believe global warming exists?

Eco Villians

What is not an other-oriented value

Tradition/Change

____ are based on performance criteria over which the individual has some degree of control.

achievement roles

when did americans begin to place increased emphasis on leisure, immediate gratification, and sensual gratification?

after the end of WWII

what terms are used to refer to the application of marketing principles and tactics to advance a cause such as charity, and ideology, or an activity?

cause marketing and social marketing

since women are quite diverse as a group, what other factors must marketers also consider when designing marketing communications?

ethnicity age life stage employment status

T or F: americans have not traditionally been very receptive to change?

false

_____refers of the traits femininity and masculinity

gender identity

individualism affects___

incentive systems for salespeople, advertising themes, product design, customer complaining behavior.

which group of consumers doubts the sincerity of effectiveness of cause-related marketing programs?

skeptic

which of the following is true regarding changes in American cultural values?

substantial variance in values across individuals and groups

What has been found to improve the results of cause-related marketing?

the fit between the company and the course

A shift from focus on sensual gratification to abstinence in America would most likely affect_____?

the types of advertising themes used

a shift away from a competition oriented society would most likely affect ____

the use of comparative advertising