MKT 230 Chapter 7

For which of the following products would a consumer most likely use limited decision making? a. Hair dryer b. Washing machine c. Detergent d. Automobile e. Toothpaste

a. Hair dryer

A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes. It must use plain paper, be able to make copies, be compatible with all other fax machines, and not require a separate phone line. The buyer has express his or her a. service characteristics. b. evaluative criteria. c. consideration set. d. information search criteria. e. framing characteristics.

b. evaluative criteria.

According to Maslow's hierarchy of needs, a. self-actualization needs are the most important needs to be met for most individuals. b. individuals first satisfy the most basic needs and then try to fulfill needs at the next level up. c. individuals simultaneously try to satisfy all five level of needs. d. levels of needs are different for everyone, and we all try to satisfy them in a different order. e. individuals first address needs at the top of the pyramid and then move down to the lower level needs.

b. individuals first satisfy the most basic needs and then try to fulfill needs at the next level up.

A major determining factor in deciding which type of decision-making process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person. This is known as an individual's a. routinized response behavior. b. level of involvement. c. motivational structure. d. evaluative criteria. e. cognitive dissonance.

b. level of involvement.

As Brianna walks to classes, she selects, organizes, and interprets the sensations she is receiving through her sense organs. Brianna is experiencing the process of a. motivation. b. perception. c. attitude formation. d. learning. e. exposure.

b. perception.

Our society uses many factors, including occupation, educational level, income, wealth, religion, race, ethnic goup, and possessions, to group people into a. geographic regions. b. social classes. c. family types. d. reference groups. e. attitudinal segments.

b. social classes.

After purchasing a product, post purchase evaluation may result in cognitive dissonance. Cognitive dissonance is a. a function of the manner in which the manufacturer of the product describes its attributes. b. the congruence between external and internal searches for product information. c. doubts that occur because the buyer questions whether the decision to purchase the product was right. d. the establishment of criteria for comparing products. e. dissatisfaction with the purchase.

c. doubts that occur because the buyer questions whether the decision to purchase the product was right.

All of the following are marketer-dominated sources of information except a. salespeople. b. advertising. c. friends. d. packaging. e. displays.

c. friends.

In the consumer buying decision process, the information search stage a. occurs immediately after evaluation of alternatives. b. is lengthy for routine response buying behavior. c. yields a group of brands that a buyer views as possible alternatives. d. is not necessary when the buyer is involved in extensive decision making. e. involves a buyer becoming aware of the need for a product.

c. yields a group of brands that a buyer views as possible alternatives.

Changing people's attitudes toward a firm and its marketing program is a. rarely attempted through the use of marketing practice. b. simple when advertisements are used. c. unnecessary, since consumer attitudes are of little importance. d. a long, expensive, and difficult task that may require extensive advertising campaigns. e. impossible, even if the firm uses advertisements.

d. a long, expensive, and difficult task that may require extensive advertising campaigns.

The three major types of reference groups are: a. actual, implied, and desired. b. memberships, aspirational, and advocacy. c. advocacy, avoidance, and approach. d. aspirational, disassociative, and membership. e. family, peer group, and media.

d. aspirational, disassociative, and membership.

Cognitive, affective, and behavioral are the three major components of a. consumer socialization. b. lifestyles. c. self-concept d. attitudes. e. motives.

d. attitudes.

Problem recognition occurs when a consumer a. evaluates her or his purchase. b. recognizes a need and evaluates for information to resolve a problem. c. searches for information to resolve a problem. d. becomes aware that there is a difference between a desired state and an actual condition. e. is exposed to a television advertisement desired state and actual condition.

d. becomes aware that there is a difference between a desired state and an actual condition.

A group of brands that a consumer views as alternatives for possible purchase is called a(n) a. inert set. b. evaluation criteria. c. awareness set. d. evoked set. e. evaluative group.

d. evoked set.

Assignment of meaning to organized information inputs is called a. selection. b. redefinition. c. learning. d. interpretation. e. motivation.

d. interpretation.

Which of the following is the fastest growing, most affluent subculture in the United States? a. Native Americans b. Italian Americans c. African Americans d. Hispanics e. Asian Americans

e. Asian Americans

Which of the following consumer decision-making processes will probably be used in purchasing toothpaste? a. Intensive decision making b. Perceptual scanning c. Extended decision making d. Limited decision making e. Routinized response behavior

e. Routinized response behavior

An attitude is a. an internal trait that makes people unique. b. a person's behavior caused by information and experience. c. a set of actions that a person in a particular position is supposed to perform. d. a competence in performing activities. e. one's evaluation, feelings, and behavioral tendencies toward an object or idea.

e. one's evaluation, feelings, and behavioral tendencies toward an object or idea.

The development of a person's self-concept is a function of a. roles and family influences. b. reference groups and opinion leaders. c. subcultures. d. learning. e. psychological and social factors.

e. psychological and social factors.

The three major categories of influences on the consumer buying decision process are: a. demographic influences, situational influences, and marketer-dominated influences. b. social influences, situational influences, and marketer-dominated influences. c. marketer-dominated influences, psychological influences, and person-specific influences. d. situational influences, demographic influences, and psychological influences. e. situational influences, social influences, and psychological influences.

e. situational influences, social influences, and psychological influences.