MKT 334 Quizzes - Chapters 15 through 20

A choice based on the "how do I feel about it" heuristic is referred to as

Affective Choice

_____ requires knowledge of specific attributes and involves attribute-by-attribute comparisons across brands.

Attribute-based choice

The fact that consumers have limited capacity for processing information is referred to as

Bounded rationality

Which of the following is NOT generally an outcome for a satisfied customer?

Brand switching

"Part of a nutritious breakfast" and "Batteries not included" are known as warning labels.

False

A $20 savings on a $395 item should show the percentage savings but not the dollar savings.

False

A direct-to-consumer sale occurs when one consumer sells a product directly to another with or without the assistance of a commercial intermediary.

False

A key element of relationship marketing is to standardize the relationship across customers.

False

A shopping style that puts particular emphasis on certain activities or shopping motivations is called a shopping perspective.

False

Based on Pew Research statistics, Internet usage increases with age.

False

Basic Shoppers enjoy shopping and are motivated by the recreational and social aspects of shopping.

False

CARU reviews thousands of advertisements every year and has an 80 percent success rate in resolving issues related to children's advertising.

False

Cognitive motives underlie behaviors that are intrinsically rewarding to the individual involved.

False

Consumer-level employees deal directly with consumers.

False

Consumers are not aware of product brand names in generic tests.

False

From a seller's point of view, all buyers are worth developing relational exchanges with.

False

HP has a large brand-loyal purchaser segment; therefore, a disrupt marketing strategy is most appropriate for this brand.

False

In the case of a dissatisfied customer, when no external action is taken, the customer is likely to have a more favorable attitude toward the store or brand.

False

Incurred costs are the costs of finding, evaluating, and adopting another solution.

False

Multi-channel shoppers rarely browse/search in one channel and use that information to make a purchase in another channel.

False

One expert estimates that only one half of buyers fall into the most valuable customer category.

False

Online shopping services such as Stitch Fix assist consumers by making the final choice for them.

False

Organizational activities are categorized as either routine or complex.

False

Organizational structure describes the type of self-concept and lifestyle of a given organization.

False

Organizations are just a collection of individuals.

False

Pragmatic implications are directly stated product claims.

False

Primary search involves problem recognition, retrieving relevant information from long-term memory in order to determine whether a satisfactory solution is known, what the characteristics of potential solutions exist, what are appropriate ways to compare solutions, etc.

False

Purchase specifications include payments, warranties, delivery dates, and so on.

False

Sensory perception relates to an individual's ability to distinguish between similar stimuli.

False

The FTC's new framework and guidelines related to privacy issues are mandatory.

False

The Federal Trade Commission serves as the American advertising industry's primary self-regulatory body.

False

The competitive context has no effect on choice.

False

The first step a firm should most want from a dissatisfied customer is that they stop buying that brand or at that store.

False

The number one online shopping tool is online reviews.

False

The sole focus of the regulation of marketing activities aimed at children centers on privacy protection.

False

The various dimensions, features, or benefits consumers look for in response to a specific problem are called heuristics.

False

Based on Pew Research statistics, which of the following demographic patterns is FALSE?

Gender is a major influence on Internet use.

Which of the following is NOT true regarding the Net Promoter Score (NPS)?

It appears to tap only behavioral loyalty.

Much of the basis of concern over marketing to children derives from

Piaget's stages of cognitive development.

_____ are a type of mobile marketing used to reach children.

Ringtones Text-in contests Mobile games

According to Piaget's stages of cognitive development, children are not fully able to process and understand marketing messages until about age 12.

True

An organization's composition consists of the types of individuals who work in the organization.

True

Bossing around retail clerks is a nonpurchase reason for shopping.

True

Catalogs and the Internet appear to work in a complementary fashion.

True

Consumers are more willing to travel longer distances to shop for a luxury car than for deodorant.

True

Consumers who demonstrate a positively biased behavior toward a specific brand are exhibiting brand loyalty.

True

Firmographics consist of the company size, location, and objective.

True

Firms with a limited reputation sometimes form brand alliances with a reputable firm in order to gain from the quality associated with the known brand.

True

Ongoing search involves an intentional external search occurring in the absence of problem recognition and is done both for acquiring information for use, perhaps at a later time, and because the process itself is pleasurable.

True

Price premium refers to the fact that repeat and specifically committed customers tend to buy the brand consistently rather than waiting for a sale or continually negotiating price.

True

Price, advertising intensity, warranties, brand, and country of origin are examples of surrogate indicators.

True

Primary sources of information available to consumers include marketing sources, independent sources, personal sources, experiential sources, and memory.

True

Roughly 74 percent of U.S. adults access local information via their mobile devices including local mobile apps.

True

The Internet allows consumers easy access to manufacturer websites, other consumers, and government agencies, while expanding a marketer's ability to reach consumers.

True

The impact on commercial messages on children's values and health and safety are areas of concern due to the amount of time children spend watching television.

True

Unplanned purchases are purchases consumers make in a retail outlet that are different from those they planned to make prior to entering that retail outlet.

True

Which of the following is a segmentation of shoppers who are motivated primarily by getting exactly what they want in the least amount of time?

basic shoppers

CARU stands for

children's advertising review unit.

Catalog Age, as reported in the text, found that consumers shop online for reasons similar to those for shopping from catalogs. The major reason consumers shop online and from catalogs is due to

convenience.

The organizational culture of a business firm is often referred to as

corporate culture

The _________ decision rule establishes a minimum level of performance for each important attribute (often a fairly high level), and all brands that meet or exceed the performance level for any key attribute are considered acceptable.

disjunctive

Which of the following is a segmentation of shoppers who are motivated by many aspects of shopping?

enthusiast shoppers

All of the brands that a consumer will evaluate for the solution of a particular problem is known as the

evoked set.

Words that pragmatically imply something not literally stated are known as

hedge words

Advertising can affect the importance of evaluative criteria by

increasing attention on the evaluative criteria and increasing elaboration of the evaluative criteria.

Which factor(s) influence(s) whether a relationship will be transactional or relational?

industry structure decision-making culture risk tolerance industry structure and risk tolerance

The motives that underlie behaviors designed to achieve a second goal are termed

instrumental motives

Satisfaction with a product is primarily a function of

instrumental performance and symbolic performance.

Marketing managers are interested in external information search because

it provides them with direct access to the consumer.

Two unrelated statements put together in a way that makes them seem related and changes the meaning are known as

juxtaposed imperatives.

Roles that may be played by any member of a decision-making unit include

key influencer. user. decision maker. information gatherer.

Perhaps the most powerful type of reference group in industrial markets is that of

lead users

Healthy business relationships depend on _______

legitimacy and compatibility. social relations. economic and shared values. learning bonds.

The ________ decision rule requires the consumer to rank the criteria in order of importance, and then the consumer selects the brand that performs best on the most important attribute.

lexicographic

Segmenting an organizational market based on unique needs associated with firmographics is referred to as

macrosegmentation.

Information search often requires

mental effort. physical effort. giving up more desirable activities. money.

Large organizations generally involve

more individuals in the decision-making process.

Satisfaction with a purchase is primarily a function of

perceived performance relative to expectations.

Shelf talkers are a type of

point-of-purchase material.

Doubt about the wisdom of a purchase shortly after the purchase is referred to as

postpurchase dissonance.

What is a shopping motivation of consumers?

recreation social aspects utility minimizing shopping time

Spillover sales refer to

sales of additional items to customers who came to purchase an advertised item.

Internet shopping services use _____ that do the shopping/searching for users.

shopping bots

What affects store choice?

store atmosphere store size store location store advertising

Which of the following is an alternative if a consumer decides to retain a product's package?

store it and use it for a new purpose

The styling of a suit represents

symbolic performance.

Critics contend that

the affect of numerous ads all promoting the acquisition of products distorts children's values.

Evaluative criteria are

the characteristics required to meet your needs.

What is prohibited, discouraged, or subject to special rules by CARU guidelines?

using advertising to portray adults or children in unsafe conditions using advertising to portray or encourage behavior inappropriate for children using advertising to convey to children that the possession of a product will result in greater acceptance urging children to ask a parent to buy a product for them

Website visits that occur as a result of exposure to an online ad but that do not occur at the time of exposure have been termed ________

view-throughs.