MKT 351 Exam #2

True or False: Youtube is currently the largest search engine in the world

False

Which of the following is NOT a Pinterest Targeting Option?

Hashtag Targeting

True or False: Brands can host a live event on

True

Using twitter as a marketing tool allows businesses to ___.

all of these options

Visual Search

allows Snapchat users to simply point their camera at a product or barcode to find and purchase the product on Amazon.

one-tap pins

are pins that take people straight to the source where the content originated from with one tap

Message Ads

deliver personalized messages to the LinkedIn inbox of LinkedIn members. LinkedIn also offers seamless pre-filled lead generation forms to serve as the call to action.

Twitter allows businesses to:

discover what's happening; increase brand awareness; provide customer service; connect with customers, brand advocates, and influencers

Collections

displays products in action with an ad format that mixes lifestyle imagery and video

Single image or video ads

full-screen, 100 percent viewable, and have audio on by default

AR Lenses

interactive moments with augmented reality experiences, and are playful and a memorable way for companies to increase awareness, on a large scale.

Geofilters are available based on ______.

location information

Geofilters

location-based overlays available to Snapchatters based on their location.

LinkedIn Stories

posts featuring videos or images that disappear after 24 hours

Sponsored Content

promote company updates in the LinkedIn newsfeed to targeted audiences on desktop, mobile.

The longer a video drags on, the lower/fewer its

retention

During London Fashion Week, Burberry used _______ to tell the tale of two models planning to break into its flagship store on Regent Street in London.

storytelling

Twitter list

A curated group of Twitter accounts that can be either public or private

Ben and Jerry's leveraged _________to transport snapchatters into a colorful festival scene with music, dancing cows, and a Cookie Dough Peace Pop that users could pop for fun.

Augmented Reality

LinkedIn is the world's largest ______.

professional network

Retweet

shares someone else's tweet with the people who follow you

App Pins

show an install button so Pinners can download an app without leaving Pinterest

Collection Ads

showcase a series of products and give Snapchatters quick opportunities to purchase with a tap.

Home feed

shows the Pins saved by people you follow on Pinterest as well as topics and boards you follow

Mention

tagging another account in a post

Text Ads

text ads appear on the right hand section on LinkedIn desktop. Brands can add a headline, description and a 50x50 image.

Cameos

users can be the stars of their own, short, looping videos and send them to friends using the chat feature.

True or False: A Snapchat filter is dynamic and a Snapchat lens is static.

False

True or False: Pinterest's platform growth was rapid within the first few months of being launched?

False

True or False: Snap Games allow users to be the stars of their own, short, looping videos and send them to friends using the chat feature.

False

What does the 4-1 rule state?

For every single piece of self-promotional content posted, share four pieces of content from others.

____ Pins, similar to Instagram or Facebook stories, are a multi-page canvas to share ideas. Idea Pins last forever, and include up to 20 pages of videos, images, stickers, and text.

Idea

Which of the following is a part of the Twitter algorithm?

In case you missed it, show the best tweets first, happening now, remaining tweets

Which of the following is NOT a Snapchat Ad objective?

Increase Snap Chats

Why should businesses get Snappin?

Low-Cost Marketing Tool, Offers sense of urgency, Snapchat users are big buyers

Which company used a combination of AR Lenses and Snapchat Ads to increase job applications?

McDonald's

Out of all business categories, which brand types have the most subscribers on Youtube?

Media

promoted standard pins

Showcases products or content with a standard vertical or square image

Which brand launched its own YouTube original series called "Upstanders," sharing stories about ordinary people doing extraordinary things to create positive change.

Starbucks

Filters

Static overlays that can be used to enhance a Snapchat image.

Similar to TikTok's Duets feature, a ______ is an Idea Pin that is created in response to another Idea Pin.

Take

What is the top reason why LinkedIn users follow a company?

They want to stay informed on the industry

True or False: A board is a collection of Pins presented as clustering of related ideas such as product categories, interests, and topics

True

True or False: Brands can turn an entire product catalog into product Pins.

True

True or False: Descriptions will stay with an image as it gets re-pinned.

True

True or False: LinkedIn Influencers are selected by invitation only.

True

True or False: LinkedIn is considered the most effective platform for B2B lead generation.

True

True or False: Snapchat allows users to incorporate music into snaps.

True

True or False: The Top Sponsored Influencer Video of 2021 was a video titles "I Bough The World's Largest Mystery Box!"

True

True or False: The majority of college students would purchase from a brand if sent a coupon on Snapchat.

True

True or False: Twitter leveraged machine learning and automation during COVID-19 to take action against potentially abusive and manipulative content.

True

True or False: You can use hashtags on Pinterest

True

promoted carousel pins

Uses up to five images for Pinners to swipe through

According to a business Insider study, LinkedIn is perceived to be as trustworthy as _______.

Wall Street Journal and Forbes

Spotlight

a TikTok lookalike feature called spotlight where users can share short-form videos

Group Board

a board owned by one person who can add other collaborators who can contribute pins to that board

A YouTube playlist is

a collection of YouTube videos organized by categories

Board

a collection of pins presented as a clustering of related ideas such as product categories, interests or topics

A twitter chat is

a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation

In case you missed it

a feature that shows the tweets that you may be interested in that were posted some time ago.

Carousel pins

a pin with multiple images which allows pinners to showcase different features of a product, advertise multiple products at once, or tell a brand story in chapters

LinkedIn polls

a post feature to help individuals and companies engage with members by asking their opinions about various topics

pin

a post that includes an image or video, a description, and a link back to an online source

Story Ads

a series of Snaps with a sponsored Discover tile that lives alongside popular content tailored to Snapchatters' preferences. Story ads allow for a series of 3-20 single image or video ads.

Commercials

ads that are non-skippable six seconds but can be up to three minutes long and appear within Snap's curated content section.

Shop the Look Pins

allow Pinners to find and buy products inside fashion and home decor Pins

Snapchat Filters

allow brands to provide artistic overlays that appear when users take a Snap at a physical location, such as where their products can be purchased.

Lead Gen Forms

allow companies to generate higher quality leads that are pre-filled with accurate LinkedIn profile data, letting members send companies their information with a few clicks.

Job Ads

allow companies to promote job opportunities and drive applicants.

Buyable pins

allow for Pinners to purchase products without leaving the Pinterest app or website

Recipe Pins

allow for ingredients, cooking times and serving sizes to be included in the Pin

Target bidding

allows brands set a target for cost-per-link-clicks, and Twitter will optimize the bids to achieve a daily average cost that meets or beats this target.

Goal-based Bidding

allows brands to bid on a goal, like total impressions, video views, swipe ups, shares or installs.

Twitter poll

allows users to create their own four-option polls and gather votes from their audience

Snap Games

allows users to instantly play games with friends within the app, no install required. Users can see which friends they are playing with, chat via text or voice, and chat while playing.

Snapmap

allows users to view snaps from all around the world including sporting events, breaking news and more.

Tweet

an update posted on twitter

To engage with Snapchatters, Grubhub hosted a week-long ___ increasing followers by 20%.

contest

Snap Ads

full-screen, 100% viewable, and have audio on by default.

Pinterest components consist of

home feed, pin, and boards

Article Pins

include a headline, author and story description, allowing Pinners to share and save stories

How many images can you upload to Twitter per tweet?

4

In the wake of COVID-19, which of the following did LinkedIn NOT implement?

#SupportSmallBusiness live show

Which age group uses Snapchat the most?

13-17

Which Snapchat feature allows users to try on and visualize products from brands worldwide?

AR shopping lenses

Product Pins

Allow inclusion of pricing information for products

Maximum Bidding

Allows advertisers to manually select how much a click or engagement is worth to their business.

Dynamic Ads

Allows brands to target decision-makers and influencers with personalized and customizable creatives

Which are the best days to post on Snapchat?

Any day of the week

In 2022, Linkedin introduced which two new ways for brands to grow and strengthen their communities?

Articles for Pages and Newsletters

Twitter Spaces is a way to conduct live ____ on twitter.

Audio conversations

Which of the following are small rectangle notifications that appear in the top right hand corner of a YouTube video when viewed?

Cards

LinkedIn's ___ feature is a great way for brands to showcase blog posts, slides, case studies, and more

Carousel image

In the wake of COVID-19, which of the following did Pinterest NOT do?

Created a new ad format specific to COVID-19 audiences

Wendy's created the first-ever #WendysBracket on Twitter to immerse fans in the NCAA tournament experience by allowing fans to build March Madness brackets through __.

Direct Messages

Which of the following is not a twitter ad objective

Direct messages

Lens

Dynamic overlays that can be used to enhance a Snapchat image. Add animations to your face when taking a selfie video or photo.

To set up a business account on Pinterest, a brand will need to provide a/an

Email address, password, business name, website, and business category

Automatic Bidding

Ensures that a bid will be optimized to get the best results at the lowest price within the budget

Happening Now

Events and topics Twitter thinks you might be interested in.