MKT Ch. 10
__________ is a layer of intermediaries that performs some of the work in bringing the product and its ownership closer to the final buyer.
channel level
A vertical marketing system is __________.
a channel structure in which producers, wholesalers, and retailers act as a unified system
A(n) __________ is a marketing channel containing one or more intermediary levels.
indirect marketing channel
A(n) __________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.
marketing channel
__________ is the use of more than one but fewer than all of the intermediaries who are willing carry the company's products.
selective distribution
You have developed a new product and have created a website where customers can go to order the product. Which type of channel are you most likely utilizing?
direct channel
__________ uses a single firm to set up two or more marketing channels to reach one or more customer segments.
multichannel distribution system
Which of the following functions do intermediaries not perform?
production
Why do producers use intermediaries?
to increase efficiency
__________ uses a single firm sets up two or more marketing channels to reach one or more customer segments.
multichannel distribution system
Which of the following channel structures would be best suited for a ballpoint ink pen?
producer-wholesaler-retailer-consumer
Toyota sources parts from suppliers globally, ships them to manufacturing plants all over the world for vehicle assembly, and sells the finished new automobiles to end consumers through an international network of franchised and company-owned dealerships. The process by which the company manages upstream and downstream value-added flows of materials, final goods, and related information is known as __________.
supply chain management
A(n) __________ coordinates successive stages of production and distribution through the size and power of one of the parties.
administered vertical marketing system
A(n) __________ consists of independent firms at different levels of production and distribution joining together through contracts.
contractual vertical marketing system
A(n) __________ is a channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits, perhaps even at the expense of profits for the system as a whole.
conventional distribution channel
A(n) __________ is a marketing channel that has no intermediary level.
direct marketing channel
__________ is the cutting out of marketing channel intermediaries by product or service producers or the displacement of traditional resellers by radical new types of intermediaries.
disintermediation
__________ is giving a limited number of dealers the exclusive right to distribute the company's products in their territories.
exclusive distribution
A(n) __________ is a channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity.
horizontal marketing system
The average Toyota car contains more than 10,000 moving parts, all manufactured by hundreds of independent suppliers that Toyota neither owns nor controls. The process by which Toyota identifies and ensures that parts arrive on time to its manufacturing facilities is known as __________.
inbound logistics
Toyota develops intimate relationships with many of its key suppliers, many of whom build distribution facilities in close proximity to Toyota's relay centers and assembly plants. For new car models, these suppliers often work together with Toyota engineers during the early stages of the design process and work collaboratively to come up with innovations that lower costs and improve the quality of its finished vehicles. This type of team approach is referred to as __________ logistics management.
integrated
Toyota suppliers are required to adopt information and automated communication technologies that ensure that Toyota's relay centers and assembly plants have just the right amount of parts on hand to satisfy sales forecasts and the corresponding production schedule. This inventory management practice is described in the book and video as __________ logistics.
just-in-time
Your favorite ice cream travels from the producer, who manufacturers the product, through several other organizations before arriving at the local grocery store, where you purchase the product. What is this set of organizations called?
marketing channel
__________ is selecting, managing, and motivating individual channel members and evaluating their performance over time.
multichannel marketing
Marketing logistics is __________.
planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customers' requirements at a profit
__________ performs any or all of the functions required to get a client's product to market.
third-party logistics provider
Toyota works closely with its suppliers, distributors, and, ultimately, customers who collaborate with each other to improve overall channel performance. This intricate and evolving system of downstream and upstream partners can be described as a(n) __________.
value delivery network
__________ is the logistics concept that emphasizes teamwork—both inside the company and among all the marketing channel organizations—to maximize the performance of the entire distribution system.
integrated logistics management
Intensive distribution is __________.
stocking the product in as many outlets as possible
__________ is managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.
supply chain management
