MKT: Chapter 3 Quiz

T/F: Consumer lifestyles include what they do, how they spend their time, what their priorities and values are, and how they see the world.

True

T/F: Market researchers believe people buy products to enhance how they feel about themselves.

True

T/F: Most market researchers consider a person's family to be one of the biggest determinants of buying behavior.

True

T/F: Researchers have discovered that whether someone is a "morning person" or "evening person" affects shopping patterns.

True

T/F: Shock advertising has been found to increase consumer attention and positively influence behavior.

True

T/F: A person's chronological age is how old he/she "feels" himself to be.

False

T/F: Atmospherics are the physical aspects of the selling environment that are out of the retailer's control.

False

T/F: Situational influences are permanent conditions that affect how buyers behave.

False

T/F: The consumer purchasing process begins with the search for information.

False

Which of the following refers to a person's self-concept?

How a person sees himself

Characteristics that are important to a consumer and often aid in making a purchase decision are known as _____.

evaluative criteria

A consumer who has spent a lot of time comparing product features, prices, and warranties has engaged in _____.

extended problem solving

How a person would like to view himself/herself is known as _____.

ideal self

Consumers respect _____ and often ask for their input before they buy goods and services.

opinion leaders

An individual's disposition as other people see it is known as _____.

personality