MKT201 Chap 8,9,13

c

QN= 11 A consumer is most likely to engage in ________ when she is in a good mood or when she is uninvolved in other activities. a. inertia b. extended problem solving c. variety seeking d. mental accounting

F

QN= 11 When a retail customer senses a sudden urge that simply can't be ignored, the customer is experiencing unplanned buying. a. True b. False

c

QN= 13 Jeff is tired of the numerous breakdowns and peeling paint on his old car. When Jeff begins to actively think about his car in this way, which of the following consumer decision-making process steps is Jeff going through? a. information search b. evaluation of alternatives c. problem recognition d. product choice

c

QN= 14 Mona feels that she is moderately knowledgeable about foreign films. He almost nothing about these films, while her other friend Wanda has just f the highest grade in the class. Of the three friends, who is most likely to s new foreign film being shown on campus before deciding to see the film? a. A. Wanda b. Kim c. Mona d. Both Mona and Kim will seek more information than Wanda.

b

QN= 15 Sheila believes she is a practical consumer. She is always on the lookout for better ways to order her life and make housework easier. New products that promise to help with these tasks catch her eye. However, she sometimes makes mistakes by buying products that do not deliver on their promises to do the work required. Considering the above description, Sheila could be prone to which of the following types of perceived risk? a. Monetary risk b. Functional risk c. Social risk d. Psychological risk

c

QN=1 A ________ is defined by a group of people who share an identity based on certain activities or art forms. a. culture b. subculture c. microculture d. clique

d

QN=1 According to the consumer behavior model presented in the text, the ________ includes the shopping experience, point-of-purchase stimuli, and sales interactions. a. antecedent state b. postpurchase process c. cognitive process d. purchase environment

c

QN=1 The first stage in the consumer decision-making process is ________. a. information search b. evaluation of alternatives c. problem recognition d. product choice

T

QN=10 One benefit of e-commerce is that consumers can find products and services for which they will be able to get greater price information. a. True b. False

b

QN=10 What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions, even though she isn't thinking of buying anything anytime soon? a. prepurchase search b. ongoing search c. internal search d. delayed search

d

QN=12 The alternatives actively considered during a consumer's choice process are his or her ________ set. a. inert b. evoked c. evaluative d. consideration

b

QN=16 A consumer could recognize a problem as either an opportunity or a need. How would promotions differ between those emphasizing opportunities and those emphasizing needs? a. Promotions emphasizing needs should attempt to increase the consumer's ideal state b. Promotions emphasizing opportunities should attempt to increase the ideal state c. Promotions emphasizing needs should increase the ideal state d. Promotions emphasizing needs should decrease the ideal state

F

QN=17 The first step in the consumer decision-making process is to conduct an information search. a. True b. False

T

QN=18 Traditionally, consumer researchers have approached decision makers from a rational perspective. a. True b. False

F

QN=19 The experiential perspective stresses the importance of learning in decision-making. a. True b. False

b

QN=2 Having too many choices in the marketplace is referred to as ________. a. purchase dilemma b. consumer hyperchoice c. pseudo-choice d. secondary demand

d

QN=2 In a ________ culture, members of the culture tend to be loosely knit and words carry most of the weight in messages. a. southern b. high c. northern d. low

c

QN=2 Which of the following is considered a postpurchase process? a. the shopping experience b. mood c. consumer satisfaction d. shopping orientation

T

QN=20 Needs are created when the actual state of a customer declines. a. True b. False

F

QN=21 Incidental learning occurs after a very concentrated search for information. a. True b. False

T

QN=22 People often engage in brand switching, even when their current brand satisfies their needs a. True b. False

T

QN=23 Social risk occurs when the consumer's risk capital consists of self-esteem and self-confidence. a. True b. False

F

QN=24 Neuromarketing refers to the use of software tools that try to understand and then apply a human decision maker's multiattribute preferences for a product category. a. True b. False

F

QN=25 Sylvester is a financially poor college student. He tries to make every purchase decision a wise one because of his economic situation. Based on the types of risk mentioned in the text, Sylvester's primary risk when making decisions would appear to be a psychological risk. a. True b. False

F

QN=26 It is normal for the actual state to be lower than an ideal state. Consequently, the average person is in a constant readiness state for problem recognition. a. True b. False

a

QN=3 A customer buying an unfamiliar product which carries a fair degree of risk would most likely engage in what type of problem solving? a. extended problem solving b. limited problem solving c. habitual problem solving d. recognition problem solving

d

QN=3 Demographically, which of the following are the two most important characteristics of the Hispanic American market? a. It is a mature group with money to spend. b. It is a young group that has stabilized its growth rate in recent years. c. It is a young group that is now almost totally bilingual. d. It is a young group and the Hispanic family tends to be large in size

c

QN=3 Which of the following is an unpleasant psychological state? a. density b. arousal c. crowding d. expectancy

c

QN=4 Susan loves showing homes to new buyers. She is good at what she does, and she can always show a home in its best light. Recently, Susan has been getting more and more Asian-American buyers. She has found that she has had to take some time to study ________, which controls the flow of positive energy through a home and brings good luck, if she is to be successful with these buyers. a. bio-light b. transactional flow c. feng shui d. song ki

b

QN=4 The psychological dimension of time or how it is experienced is an important factor in what mathematical study? a. polychronic activity b. queuing or queuing theory c. temporal tasking d. physical metrics

a

QN=4 When is a consumer most likely to engage in extended problem solving? a. This decision mode is most common when the decision is related to the person's self-concept and there is a high degree of risk. b. This decision mode is most common when the decision is related to the person's past behavior and product reinforcements. c. This decision mode is most common when acceptable products are already contained within the consumer's evoked set. d. This decision mode is most common when the decision is related to products that are considered to be low self-concept involvement.

b

QN=5 A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following? a. routine response behavior b. limited problem solving c. graduated response behavior d. extended problem solving

b

QN=5 Which of the following distinguishes Asian Americans from other subcultures in the United States? a. Asian Americans constitute the largest subculture in the United States. b. Asian Americans are the best educated of any ethnic subculture in the United States. c. Asian Americans have the distinction of having a common language that acts as a unifying cultural d. agent.

a

QN=5 Which of the following is the best example of a hedonic shopping motive? a. A consumer shops to "hang-out" with friends at a local mall. b. A consumer shops because he is angry. c. A consumer shops to provide food for survival. d. A consumer shops because she is discouraged and depressed.

a

QN=6 If a new product increases the ideal state of a customer without changing her actual state, then a(n) ________ has been created. a. opportunity b. search c. accident d. need

a

QN=6 Which of the following is considered a limitation of e-commerce? a. expensive to order and then return b. lack of real-time pricing c. lack of reasonable delivery times d. lack of price information

c

QN=6 Which of the following is generally true about Asian Americans? a. They tend to be very brand loyal. b. They are not attracted to products that express material status. c. They are one of the least brand-loyal of all American subcultures. d. They are less likely than the average American to buy high-tech gadgets.

b

QN=7 A store environment that has been made to resemble a living room where customers can relax, hang out with friends, or even learn is referred to as a(n) ________. a. marketscape b. being space c. mindscape d. activity space

a

QN=7 What is the most challenging aspect of marketing to Asian Americans, aside from language barriers? a. They are culturally diverse. b. They buy only from their native lands. c. They do not trust the American financial or credit system. d. They show little affinity for American-made products.

d

QN=7 ________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired or ideal state. a. Information search b. Evaluation of alternatives c. Evaluation of the evoked set d. Problem recognition

b

QN=8 A simple rule for moving through the problem recognition stage of consumer decision-making is that the greater the difference between the ideal and actual states, ________. a. the less likely that a problem will be recognized b. the greater the likelihood that a problem will be recognized c. the more sensitive the consumer is to frustrated needs d. the less sensitive the consumer is to frustrated needs

T

QN=8 Asian Americans look closely at brands but are not very brand loyal. This is likely the result of heightened status consciousness. a. True b. False

T

QN=8 Most customers who experience an environment that is both pleasant and arousing will interpret it as an exciting environment. a. True b. False

T

QN=9 The "thrill of the hunt" is a hedonic shopping motive. a. True b. False

c

QN=9 ________ is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision. a. Problem recognition b. Evaluation of alternatives c. Information search d. Product choice