MKT300 CH.4 Concept Check

b) marketing citizenship

ACME Corp. is adopting a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities that its stakeholders expect of it. This best describes _______. a) social responsibility b) marketing citizenship c) ethics d) stakeholder orientation e) cause-related marketing

c) organizational culture

ACME Corp. is striving to foster a set of ethical values, beliefs, goals, norms, and rituals that members of an organization share. This is best described as _______. a) code of conduct b) marketing citizenship c) organizational culture d) social responsibility e) opportunity

e) ethics program; corporate culture

According to your text, a well-implemented _______ and a strong _______ result in the greatest decrease in ethical risks for an organization. a) ethics program; regulatory system b) ethics program; opportunity c) regulatory system; corporate culture d) corporate culture; opportunity e) ethics program; corporate culture

b) greenwashing

An ethical issue in the area of promotion is _______, which occurs when products are promoted as being more environmentally friendly than they really are. a) green marketing b) greenwashing c) product recalls d) sustainability e) cause-related marketing

e) jointly

Ethical choices in marketing are most often made _______. a) at church b) at home c) individually d) in a vacuum e) jointly

e) deals with the total effect of marketing decisions on society

Ethics relates to individual and group decisions whereas social responsibility _______. a) links products to a particular social cause on an ongoing or short-term basis b) deals with the total effect of marketing decisions on the environment c) is the synergistic use of organizational core competencies and resources to address key stakeholders' interests and achieve both organizational and social benefits d) considers the diverse perspectives of stakeholders in their daily operations e) deals with the total effect of marketing decisions on society

c) acceptable

If other organizational members approve of the activity and it is legal and customary within the industry, chances are that the activity is _______ from both an ethical and a social responsibility perspective. a) inappropriate b) unacceptable c) acceptable d) improper e) moral

e) observations of how coworkers and superiors behave

In the absence of ethics and compliance programs, employees will generally make decisions based primarily on their _______. a) assessment of the law b) financial situation c) observations of how society behaves d) personal values e) observations of how coworkers and superiors behave

d) greater the consequences

Research into marketing ethics suggests that the _______ associated with an issue, the more likely it will be recognized as an ethics issue and the more important it will be in making an ethical decision. a) lesser the consequences b) greater the publicity c) greater the price d) greater the consequences e) greater the value

e) the channel member managing the product

When an ethical issue arises in the supply chain, which of the following is most likely to be held accountable for misconduct? a) the channel member shipping the product b) the channel member making the product c) the channel member wholesaling the product d) the channel member selling the product e) the channel member managing the product

d) They take every situation into account.

Which of the following do codes of ethics NOT do? a) They help marketers deal with ethical issues or dilemmas that develop in daily operations. b) They let employees know both what is expected of them and what kind of punishment they face if they violate the rules. c) They promote ethical behavior by reducing opportunities for unethical behavior. d) They take every situation into account. e) They specify formalized rules and standards that describe what the company expects of its employees.

b) opportunity

Which of the following is often a better predictor of unethical activities than are personal values? a) organizational relationships b) opportunity c) organizational pressure d) the CEO e) individual factors

d) sustainability

Which of the following is the potential for the long-term well-being of the natural environment, including all biological, as well as the interaction among nature and individuals, organizations, and business strategies? a) consumerism b) cause-related marketing c) ethics d) sustainability e) marketing citizenship

c) the right to be heard

Which of the following promises consumers fair treatment when they complain to marketers about products? a) the right to lower prices b) the right to choose c) the right to be heard d) the right to safety e) the right to be informed