MKT305 exam 3

A ________ includes a buyer, a seller, a product or service and other factors, such as how the physical environment makes one feel.

consumption situation

Directories and portals, Web site evaluators, forums, fan clubs, and user groups are all forms of which of the following?

cybermediaries

Features actually used to differentiate among choices are called ________ attributes.

determinant

In advertising terms, a(n) ________ refers to a view or exposure to an advertising message.

impression

Anna Jeter has a sudden urge she couldn't resist to buy a new purse; she was engaging in ________.

impulse buying

A ________ orientation dimension distinguishes between people who prefer to do one thing at a time and those who have multitasking timestyles.

polychronic

According to ________, a company can make money if it sells small amounts of items that only a few people want, if the company sells enough different items.

the long tail

A type of virtual community of consumption based on sharing online journals is called ________.

blogs

A consumer who buys the same brand over and over again exhibits ________.

brand loyalty

A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in ________ decision making?

cognitive

According to the principle of least interest, the person who is least ________ has the most power in the relationship.

committed to staying in the relationship

A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new product are both examples of ________.

POP stimuli

A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.

surrogate consumer

Amanda thought she had been cheated by a local car dealership. She was so upset that she created a Web site to share her story with the world. What is the most likely result of Amanda's action?

Amanda's Web site will decrease the credibility of the dealership's ad and will influence potential buyers to stay away from the dealership.

Casinos make their interiors very plush and expensive looking, knowing that gamblers who would be reluctant to make a $10 bet in average surroundings would gladly make $100 wagers in luxurious surroundings. Which of the following best explains gamblers' behavior?

Mental accounting emphasizes the extraneous characteristics of the choice environment even if the results are not rational.

A consumer can recognize problems as either an opportunity or a need. How should promotions differ between those emphasizing opportunities and those emphasizing needs?

Promotions emphasizing opportunities should attempt to increase the ideal state, while promotions emphasizing needs should give locations where the products can be purchased.

In a(n) ________, consumers participate in the production of the products or services they buy.

activity store

Decisions driven by our emotional responses to a product are called ________.

affective

A bucket in consumer decision making is ________.

all of these cognitive habitual affective

A type of reference group is ________.

all of these membership aspirational avoidance

A buying decisions made by organizational buying is called ________.

all of these modified rebuy new buy straight rebuy

Hedonic shopping motives include ________.

all of these social experiences interpersonal attraction thrill of the hunt

A reason why consumers conform is ________.

all of these cultural pressures fear of deviance commitment

A store environment that has been made to resemble a living room where customers can relax, hang out with friends, or even learn is referred to as a(n)

being space

A customer buying an unfamiliar product which carried a fair degree of risk would most likely engage in what type of problem solving?

extended problem solving

A marketing manager who wants to identify opinion leaders for her product category should ________.

find socially active persons who are intensely interested in the product category and who are similar to the other customers

Beth likes to volunteer at a local food bank. Because she once worked at a large supermarket and saw lots of food that had not been purchased, she arranged for a local store to give unsold items to the food bank. Beth was engaged in ________.

freecycling

Chet meets each Wednesday night at his local bookstore with a small group of computer enthusiasts. The group calls itself X-Hackers because at one time all of these select members were hackers. Today, members of the group have similar values and have pledged to stop computer hacking. Which membership factor best describes what brings this group together?

group cohesiveness

Angela belongs to a film club that selects and views classic movies once a month. Angela won't watch scary movies on her own, but agrees to watch the classic vampire film with the club because almost all of the other club members voted to see it. This example demonstrates which factor of conformity?

group unanimity

Anna and David both have the same college degree, belong to the same social class, and attend the same church. This situation illustrates ________.

homophily

Latrell finds that every time he goes to select athletic shoes he always buys the same brand. In fact, he doesn't even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices. Latrell's purchase decision process has become one of less and less effort. Latrell's decision process in an example of ________.

inertia

If a fireman told you to leave your apartment, you would comply because the fireman has ________ power.

legitimate

A group composed of people that the consumer actually knows is called a(n) ________ reference group.

membership

A set of socially relevant nodes connected by one or more relations is called a social ________.

network

If a consumer's ideal state is very near or identical to his or her actual state, which of the following best describes the type of problem recognition the consumer would most likely have?

no problem recognition

According to the ________ rule, a product with a low standing on one attribute cannot make up for this position by being better on another attribute.

noncompensatory

According to the consumer behavior model presented in the text, the ________ includes the shopping experience, point-of-purchase stimuli, and sales interactions.

purchase environment

A hot and thirsty customer buys a cool drink and finds it very satisfying. He then buys another drink even though he had not initially planned on buying two and even though he is no longer thirsty. This is an example of ________.

purchase momentum

A(n) ________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.

reference group

Anna asks people in her social group their opinion about a movie before she watches it. Her social group is an example of a(n) ________.

reference group

If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied has ________ power.

referent

If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied is said to have ________ power.

referent

In general, advertising is more effective when it ________ than when it ________.

reinforces our existing product preferences; tries to create new product preferences

A decision strategy that seeks to deliver an adequate solution rather than the best possible solution is referred to as ________.

satisfying

According to a survey, with respect to disposing of products, about two out of three people indicate that they could be classified as ________.

selective savers

British psychologist Frederic Bartlett used ________ to examine how information mutates.

serial reproduction

A general attitude toward shopping is called ________.

shopping orientation

Pam Henry is a purchasing agent for MicroTell. Each Tuesday she places an order for ten boxes of photocopier paper with her supplier. Ms. Henry is participating in which type of buying situation?

straight rebuy

A study found that women who engage in extensive information search and comparison shopping were most likely to select which of the following metaphors to express their perspective of time?

time is a map

Allison Chewie felt she was always pressed for time; she was feeling ________.

time poverty

A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________.

time pressure

Allen has a store that rents only formal wear to men, such as tuxedoes. Allen sells to a highly segmented market based on ________.

usage situation

Evaluating the effort when we need to make a particular choice is called the ________.

constructive process

According to ________, we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive "effort" we expend to make that choice.

constructive processing

Every summer, thousands of bikers converge on Sturgis, South Dakota, filling up every campground, motel, and hotel within miles of the city. This annual meeting is an example of a gathering of a(n) ________.

consumer tribe

Every summer, thousands of motorcycle enthusiasts converge at Sturgis, South Dakota, for a motorcycle rally. They fill up every campground, motel, and hotel, in the vicinity. This annual illustrates a(n) ________.

consumer tribe

Home shopping parties may activate the risky shift or ________, in which the individual at the party may get so caught up in the party spirit that he orders products that he would normally not purchase.

deindividuation

A mental or problem-solving shortcut to make a decision is called a(n) ________.

heuristic

According to ________, utility is defined in terms of gains and losses.

prospect theory