MKT348 Quiz 7

Researchers agree that there are various levels of commitment to an attitude. The lowest form of involvement is ___________.

Compliance

Which of the following is considered a post-purchase process?

Consumer satisfaction

The psychological principle of reciprocity is at work when we take into account what others do before we decide what to do.

False

According to the consumer behavior model presented in the text, the ________ includes the shopping, experience, point-of-purchase stimuli, and sales interactions.

Purchase environment

___________ is the first element in the traditional communications model.

Source

The balance theory perspective involved relations among three elements (a triad). Which of the following is one of the elements of the triad?

A person and his or her perceptions

__________ is a lasting, general evaluation of people, objects, advertisements, or issues.

An attitude

__________ involves consumers engaging in behaviors that address the source of self-discrepancy. This strategy represents a form of goal-directed behavior, where consumers purchase or use products that can resolve a specific self-discrepancy. (I.e, a self-discrepancy of weight or appearance is handled by joining a gym)

Direct resolution

According to the _________ hierarchy of effects, the consumer considers purchases based on an attitude of hedonic consumption (such as how the product makes him or her feel or the fun it's use will provide).

Experiential

______________ is when after a while, people appear to "forget" about the negative source and change their attitudes anyway.

The Sleeper Effect

___________ states when a person is confronted with inconsistencies among attitude or behavior, he/she will take action to restore consistency.

Theory of cognitive dissonance

A sales associate asks if you would like to try some new makeup as a mini-makeover for free. You agree, and the sales associate tells you all of the benefits of the makeup while complimenting you on your good looks. At the end of the demonstration she ask if you would like to buy the $50 jar of foundation. You agree because you felt obligated after the amazing makeover . The tactic used in this scenario to persuade is the "foot in the door" technique.

True

Which attitude function is associated with a focus on particular social identities and lifestyles (eg., "what sort of man reads Playboy?")

Value-expressive