MKTG 1010 CH 15,16 extra credit

Manufacturers and retailers develop their strategy by implementing the ______.

4 P's

Which of the following is NOT one of the four factors to consider as manufacturers develop their strategy for working with retailers?

Identifying types of wholesalers

The _____ tag is the black-and- white bar code found on most merchandise. It contains a 13-digit code that indicates the manufacturer of the item, a description of the item, information about special packaging, and special promotions.

UPC

Which of the following is NOT a benefit of Internet and omnichannel retailing?

ability to accept cash payments

Which of the following is NOT a benefit of having an integrated CRM system?

ability to predict economic downturns

In a(n) ________, there is no common ownership and no contractual relationships, but the dominant channel member controls or holds the balance of power in the channel relationship.

administered vertical system

When a manufacturer ships HDTVs to the Best Buy distribution center, it sends a(n) _______ to the distribution center, which is an electronic document that the supplier sends the retailer in advance of a shipment to tell the retailer exactly what to expect in the shipment.

advanced shipping notice

Perhaps the greatest benefit offered by stores is the opportunity for customers to use _______.

all five of their senses to examine products

The _________ tactic is a deceptive practice because the store lures customers in with a very low price on an item, only to aggressively pressure these customers into purchasing a higher-priced model by disparaging the low-priced item, comparing it unfavorably with the higher-priced model, or professing an inadequate supply of the lower-priced item.

bait-and-switch

Stores are the only major channel that accepts ______ payments, which is a benefit for some consumers

cash

________ are stated on an invoice and expressed in terms such as "3/10, n/30," or "3%, 10 days, net 30."

cash discounts

The process of going through the goods upon receipt to ensure they arrived undamaged and that the merchandise ordered was the merchandise received is called _______.

checking

Horizontal price fixing occurs when _______.

competitors that produce and sell competing products work together to control prices

Salespeople can be particularly helpful when purchasing a(n) _______ product.

complex

Retailers need to provide a ________ brand image across each type of channel.

consistent

Franchising is the most common type of _______.

contractual vertical marketing system

General merchandise retailers include all of the following EXCEPT _______.

convenience stores

When it comes to the marketing mix element of "place," what is a key ingredient for brick-and-mortar retailers?

convenient locations

As transactions are eliminated, the supply chain becomes more efficient, which impacts customers by making it more ______ and less _______ to purchase merchandise.

convenient, expensive

_______ are packets of electronic data that can be used to identify end users and track their online surfing patterns.

cookies

A marketing channel that does not have any intermediaries between the buyer and seller is known as a(n) ________ marketing channel.

direct

Janelle grows sweet corn on her farm and sells it to customers from a roadside stand. This is an example of a(n) _______.

direct marketing channel

A ________ is a facility for the receipt, storage, and redistribution of goods to company stores or customers; may be operated by retailers, manufacturers, or distribution specialists.

distribution center

Firms decide the appropriate level of _______, which is the number of channel members to use at each level of the marketing channel.

distribution intensity

_______ is the computer-to-computer exchange of business documents from a retailer to a vendor and back.

electronic data interchange

Some cosmetics firms limit distribution to a single select, high-end retailer in each region. This is an example of _______ distribution.

exclusive

When supply is limited or a firm is just starting out, providing a(n) ________ territory to a retail chain helps ensure enough inventory will be available to provide the buying public an adequate selection.

exclusive

_______ are developed by a manufacturer in conjunction with a retailer and sold exclusively at that retailer's stores.

exclusive brands

Which of the following is a likely result of companies being able to perform several of the channel functions themselves?

greater efficiency

_______ channel conflict can occur when there is disagreement or discord among members at the same level of marketing channel, such as two competing retailers or two competing manufacturers.

horizontal

All of the following are necessary components of strategic and partnering relationships EXCEPT _______.

independent goals

A local bike shop buys bicycles and accessories from various manufacturers and resells them to its customers. What type of marketing channel does this represent?

indirect

In a(n) _______ marketing channel, one or more intermediaries work with manufacturers to provide goods and services to customers.

indirect

Most consumer packaged goods companies, such as Pepsi, Procter & Gamble, Kraft, and other nationally branded products found in grocery and discount stores are examples of which level of distribution intensity?

intensive

The idea behind a(n) _______ distribution strategy is that the more exposure a product gets, the more sales it will generate.

intensive

Estée Lauder would not choose to sell to CVS or Dollar General because ________.

its customers would not expect to shop at those stores for high-end cosmetics like Estée Lauder

Generally, the _______ and ______ sophisticated the channel member, the less likely that it will use supply chain intermediaries.

larger; more

The more formal the vertical marketing system, the _______.

less likely conflict will ensue

_______ lowers the price of an item below the store's cost.

loss leader pricing

An effort to communicate with consumers through wireless handheld devices such as cellular phones is referred to as _______.

m-commerce

A _________ is based only on the amount purchased in a single order.

noncumulative quantity discount

When choosing retail partners, manufacturers look at all of the following EXCEPT _______.

number of advertising outlets

TJ Maxx, Marshalls, and Big Lots offer an inconsistent assortment of brand name merchandise at a significant discount from the manufacturer's suggested retail price. They are examples of which type of retailer?

off-price retailers

Retailers that sell products in stores, catalogs, and on the Internet are using a(n) ________ strategy.

omnichannel

To improve customer service from an electronic channel, many firms offer _______, which provide customers the opportunity to click a button at any time and have an instant messaging e-mail or voice conversation with a customer service representative.

online chats

Based on consumers' purchases, online retailers will often make recommendations for other products they think the customers might enjoy. This is an example of which benefit of omnichannel retailing?

personalized offerings

A(n) _______ is used by forklift drivers to let them know how much of each item to get from specific storage areas in a distribution center.

pick ticket

In addition to its regular retail outlets, Starbucks has stores in shopping malls, airports and supermarkets. What element of the marketing mix does this represent?

place

________ is/are illegal under both the Sherman Act and the Federal Trade Commission Act because it constrains free trade and represents a form of unfair competition.

predatory pricing

Because of competition in various channels, what element of omnichannel retailing must often be adjusted in order for a retailer to remain competitive?

price

When firms sell the same product to different resellers (wholesalers, distributors, or retailers) at different prices, it can be considered _______.

price discrimination

Developing a retail strategy using the marketing mix involves using all of the following EXCEPT _______.

process

Historically, the lack of an efficient supply chain has resulted in all of the following EXCEPT _______.

reduced delivery time to customers

What type of discount would Lennox offer its air conditioner dealers if they placed their orders and received delivery before April 1, prior to the normal buying season when air conditioner sales are highest?

seasonal allowance

The _______ distribution strategy relies on placing products with a few selected retail customers in a geographic territory.

selective

Home-care services such as lawn and garden maintenance, house cleaning, health care, personal training, and meal preparation are all types of _______.

service retailers

_______ are fees paid to retailers simply to get new products into stores or to gain more (or better) shelf space for their products.

slotting allowances

Adding an Internet channel is particularly attractive to retailers with ______ brand names and _______ locations and distribution

strong; limited

Stores that combine a supermarket with a full-line discount store are called _______.

supercenters

Manufacturers strongly consider where their __________ expect to find the products, because those are exactly the stores in which they want to place their products.

target customers

Which of the following is NOT a challenge of omnichannel retailing?

technical issues

Which of the following is NOT a benefit of shopping in traditional brick-and-mortar stores?

they have lower prices on most products

Each participant in a successful supply chain adds ______.

value

_______ like Costco and Sam's Club offer an irregular assortment of products, low service levels, and low prices that often require membership for shoppers.

warehouse clubs

When a manufacturer based in New York City charges more to ship to customers in Los Angeles and less to ship to customers in Memphis, they are using __________.

zone pricing