MKTG 300 Test 2
Universal product codes (UPCs) are also known as ______ because the numerical codes appear as a series of thick and thin vertical lines
Bar codes
Products that appeal to mothers have evolved since mothers are no longer homogenous like before. Instead, there are traditional, blended, and non traditional moms. Which of the following factors that effect consumer buying decisions is responsible for this change?
Changes in lifestyle
Ways consumers are influenced by reference groups
Consumers use the same criteria as their reference groups to make their own consumer decisions.
True of an organization's product mix
Firms widen their product mix to capitalize on established reputations
In the context of the purchase process of a family, ____________ are members who suggest or plant the seed for the purchase process.
Initiators
Which of the following is true of a firm that acts as a consumer marketer?
It can also be a business marketer.
True of a specialty product:
It is marketed using selective, status-conscious advertising to maintain its exclusive image.
In the context of business products, which of the following statements is true of major equipment?
It is often custom designed for each customer according to requirements.
Which of the following statements is true of an express warranty?
It ranges from simple statements to extensive documents written in technical language.
Tamely Corp. is engaged in marketing various goods and services. It buys goods from various manufacturers and sells them to businesses and end consumers. Given this information, Tamery Corp. is said to be selling consumer products if:
It sells books to students.
A psychological factor that impacts consumer buying decisions:
Learning
_______ is a research method that relies on people watching people, people watching an activity, machines watching people, and machines watching an activity.
Observation research
The _____ of marketing research is to address "what if" questions.
Predictive function
Caroline, the manager of a jewelry store, conducts statewide market research and collects data on customer preferences toward various jewelry items. Based on her findings, she has to create a forecast of the items that customers are most likely to purchase. In this scenario, Caroline will most likely be performing the _____ of marketing research.
Predictive role
Fun hen Moo, a manufacturer of dairy products, sells milk powders, flavored whipped cream, and yogurts. It markets a number of yogurts, including Dutchmen All natural, Dunchen Fruit on the Boston, Dunchen Light & Fit, DunActive, and Dun-o-nino. the large variety of yogurts sold by the Dunchen brand is collectively and example of a
Product line
A ________ occurs when a company's management decides to add products to an existing product line in order to compete more broadly in the industry.
Product line extension
Seth, an Administrative Manager at Seal Inc., is asked to purchase ten printers for the firm's office. He contacts a sales representative at Mauro Distributors Inc. and places an order for ten printers. Myro Distributors Ins. Purchases the printers from Ink Corp., a wholesaler, and delivers them to Seth at his office. In this scenario, Myro Distributors Inc. is most likely to be a(n)
Ratailer.
______ is a system for gathering information from respondents by continuously monitoring the advertising, promotion, and pricing they are exposed to and the things they buy.
Scanner-based research
______ is a process whereby a customer notices certain stimuli and ignores others.
Selective exposure
Linda usually does not spend much time selecting gifts while buying them. However, when buying a pen for her husband's birthday, she visited several stores and spent a lot of time selecting the pen. This scenario is an example of ___.
Situational Involvement
Which of the following is a difference between supplies and business services?
Supplies are consumable items, whereas business services are expense items.
Which of the following is true of consumers in the context of consumers markets?
They normally buy products rather than lease them.
True of product lines:
They provide economies of scale in advertising
In the context of a buying center, which of the following statements is true of gatekeepers?
They regulate the flow of information.
Eve Aura, a manufacturer of bath and beauty products, predominantly sells convenience products. Given this information, which of the following is a characteristic of Eve Aura's products?
They require wide distribution in order to sell sufficient quantities
In the context of marketing research projects, which of the following statements is true of secondary data?
They suggest research methods needed for solving a problem
True of management decision problems:
They tend to be much broader in scope than marketing research problems.
Jane and Kyle have been married for four years. Jane recently gave birth to a baby girl. In the context of the family life cycle, which of the following is most likely to be true of their spending behavior?
They will increase their spending on health care, clothing, housing, and food.
Which of the following is a reason why many retailers are creating and promoting their own captive brands?
This strategy allows retailers to ask a price similar or equal to manufacturers' brands.
_____ exists when one party has confidence in an exchange partner's reliability and integrity.
Trust
Sam uses public transport to commute to work. However, he has always wanted to own a car and believes commuting by car will save time. This scenario exemplifies Sam's _____.
Want
Which of the following is an example of an open-ended question?
What do you think about the new ice cream flavor?
In the consumer decision making process, _________ extends customer interactions to new sources of value, such as related products or partnered businesses.
journey innovation
Product line depth refers to the number of:
product items in a product line
True of convenience products
A consumer is unwilling to shop extensively for convenience products
Rochelle wants to purchase a new gaming laptop. She compares two latest models of gaming laptops from different manufacturers with similar build quality and hardware specifications. Rochelle reads reviews of each product on reputed online forums before making her decision. In this scenario, Rochelle is being influenced by
A nonmarketing-controlled information source
Identify a true statement about global branding strategies:
A one-brand-name strategy is useful when a company markets mainly one product.
A social factor that can influence consumer buying decisions?
A reference group
Which of the following is a similarity between raw materials and component parts?
Both become part of a final product.
Fournotts Printing Inc. manufactures and sells photocopiers, printers, and scanners to various corporate offices. This is an example of:
Business marketing
A _______ is used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers.
Business product
Which of the following statements is a difference between buyers in consumer markets and buyers in business markets?
Buyers in consumer markets approach purchasing more informally, while buyers in business markets approach purchasing more formally
True of an unsought product
Companies dealing with unsought products must go directly to consumers through a salesperson, direct mail, or direst response advertising to create awareness about their products.
Which of the following is a difference between component parts and supplies?
Component parts become part of a final product, whereas supplies do not.
True of the factors determining the level of consumer involvement:
Consumers become less involved in purchase of a familiar product.
true of postpurchase behavior
Consumers expect certain outcomes from a product after making a purchase.
An effect of social influences on consumer buying decisions?
Consumers seek out the opinions of others for making purchase decisions.
Marina buys a new pair of shoes from Repop, an online store. She logs in to Repop's Web site and finds that her homepage has been customized to display the status of her latest purchase. Along with that information, other products like socks, jeans, and T-shirts were also displayed as recommendations. In this scenario, Repop is using ________ in order to exert influence over the decision making journey.
Contextual interaction
Gerard, a manager at Zincod clothing, organizes a survey to study the quality of the company's products. He instructs the survey team to interview readily accessible customers when visit the outlets during weekdays. In the context of non probability samples, zincod clothing is most likely using a _____ for its survey.
Convenience sample
________ occurs when two brands receiving equal treatment borrow from each other's brand equity
Cooperative branding
_______ is the set of values, norms, attitudes, and other meaningful symbols that shape human behavior and the artifacts, or products, of that behavior as they are transmitted from one generation to the next.
Culture
Line Twists Inc. is a start-up dance company. On its Web site, it conducts as online competition for amateur dancers. It also asks people to post one sentence on why they love to dance. thousands of people participate and comment on the Web site. In the context of business-to-business social media marketing, this step taken by Line Twists Inc. is an example of the marketing metric of:
Engagement
The ____________ is an orderly series of stages in which consumer's attitudes and behavioral tendencies evolve through maturity, experience, and changing income and status.
Family life cycle.
Nutrimax Cookies Inc. buys around three tons of raw materials every year. If the demand for its cookies increases next year, the company might need to buy more raw materials in order to meet the increased demand. This illustrates:
Fluctuating demand
Compared with convenience products, shopping products are:
Found in fewer stores
An individual characteristic that influences a person's buying decisions:
Gender
Herbert and Lily wanted to purchase a new set of curtains for their bedroom. However, they could not decide upon which color to pick. Herbert chose solid-dark blue curtains whereas, Lily picked lilac curtains with embroidery on it. In this scenario, the difference between Herbert and Lily's choices is due to their
Gender
Yume Nu, a battery manufacturing company, began marketing its products as environment friendly and biodegradable even though it was not scientifically verified. In this scenario, Yume Nu has been used _______ in order to sell its products.
Greenwashing
One of the functions of universal product codes (UPCs) is to:
Help retailers prepare records of customer purchases
Melinda considers herself a fashionista and would like to be perceived as more fashion oriented than her friends and family. Her family and friends, however, feel she dresses like them. In this case, the perception of Melina's friends and family contradicts Melina's ____________
Ideal self-image
To initiate the customer relationship management (CRM) cycle, a company must first:
Identify the customer relationships with the organization
Which of the following statements is true of non probability samples?
In a non probability sample, the probability of selection of each sampling unit is not known.
Which of the following is a difference between individual branding and family branding?
In individual branding, different brand names are used for different products, whereas in family branding, several different products are marketed under the same brand name.
Vacation Corp., a construction company, buys ten truckloads of cement for its new product. Given this information, the cement bought is an example of a(n):
Industrial product
Most major furniture manufacturers affix labels to their wares that explain the products' construction features, such as type of frame, number of coils, and fabric characteristics. This form of labeling is an example of:
Informational labeling
Which of the following characteristics distinguishes business products from consumers products?
Intended use.
True of the social class system in the United States:
Interest in organized labor is one of the most common attributes amount the working class.
C-Through, an optics manufacturing company, wants to focus on relationship marketing. In this case, which of the following strategies is the best for C-Through to market its products?
It can use social networking sites to advertise itself to businesses.
True of an implied warranty
It comes with the sale of every product under the uniform commercial code.
Which of the following statements is true of business marketing?
It deals with products that are used to facilitate an organization's operations.
True of culture
It encompasses all the things that consumers do without conscious choice
In the context of the ever-changing marketplace, which of the following statements is true of marketing research?
It helps managers take advantage of opportunities in the market.
True of no marketing-controlled information sources
It includes Internet forums and other forms of public sources of information
True of accessory equipment
It includes goods such as portable drills, power tools, and microcomputers.
True of content marketing
It includes media such as videos, podcasts, webinars, and blog posts.
which of the following is true of a new buy?
It is a situation that is more time-consuming than a modified rebuy.
Which of the following best defines the term secondary data?
It is data previously collected for any purpose other than the one at hand.
In the context of business relationships in Japan, which of the following best defines the term amae?
It is the feeling of nurturing concern for, and dependence upon, another.
True of sampling error:
It occurs when a sample somehow does not represent the target population.
the manager of TruColor printers Inc., has purchased a sophisticated printing press for $1 million. Which of the following statements is most likely to be true about the printing press?
It will depreciate over its useful life.
In the context of product modification, reducing a product's quality:
Let's a manufacturer lower the price of the product
In the context of business products, which of the following is a difference between major equipment and accessory equipment?
Major equipment is depreciated over time, whereas accessory equipment is charged as an expense in the year it is purchased.
Which of the following scenarios illustrates the use of processed materials in manufacturing?
No-Glut inc. uses rice flour to manufacture its gluten-free products.
Which of the following is true of business markets?
One customer can account for a huge volume of purchases.
A _______ is not possible when a brand name has a negative or vulgar connotation in the local language.
One-brand-name strategy
Yater's Inc. is a food and beverage company based in the United States. The company decides to marker and sell its products in all European countries under the same brand name. In this scenario, Yater's Inc. has decided to use a(n)
One-brand-name strategy
Else's Foods Inc. is a company that manufactures packaged food. It sells several varieties of packaged food such as savories, cupcakes, candies, crackers, fruit juices, and carbonated drinks. It receives its largest profit from its newly introduced line of tropical fruit juices that are available in different favors, such as orange, apple, litchi, and cranberry. Given this information, which of the following is a product item of Elsem Foods?
Orange juice.
According to Maslow's hierarchy of needs, the most basic human needs are
Physiological needs
Which of the following is a difference between primary data and secondary data?
Primary data can be maintained in secrecy, while secondary data are usually available to all interested parties for relatively small fees or free.
In the consumer decision making process, _________ uses information-either based on past interactions or collected through external sources-to instantaneously customize the customer experience.
Proactive personalization
In the context of sampling procedures, a ____ is a sample in which every element in the population has a known statistical likelihood of being selected.
Probability sample
Fresnas Inc., an oil refinery, buys crude oil and converts it into various products such as gasoline, kerosene, and diesel. Fresnas In's., then sells these products to other companies or retailers. Based on this information, which segment of the business market is more likely represented by Fresnans Inc.?
Producers
Nestor's Nessie's, a confectionery company, sells a variety of dark chocolates, gummies, fruit juices, biscuits, cereals, and even cheeses. These products together constitute the company's
Product mix
_____ Occur when consumers feel that making the wrong decision might cause some concern of anxiety.
Psychological risks
_________ occur when consumers feel that making the wrong decision might cause some concern or anxiety.
Psychological risks
__________ is an example of routine response behavior
Purchasing groceries
At Magnira Corp., a company that manufactures fruit preserves, fruits of excellent quality are used to make jams, jellies, and marmalade's. In this scenario, the fruits are examples of
Raw materials
________ refers to how an individual actually perceived himself or herself.
Real self-image
True of relationship marketing
Relationships marketing has become more important than before because competition has becoming more intense.
true of trademarks:
Rights to trademarks last as longs as the mark is used.
Paulette goes to an electronic store to purchase a refrigerator. After comparing the technical features, prices, and durability of the various brands of refrigerators available, she purchases the one that is chapter and smaller in size than the rest. In this case, Paulette has purchased a:
Shopping product
Joshua is a millionaire, and he manages several successful companies. He usually socializes with people of similar status. Given this information, Joshua and the people he interacts with are part of a _____.
Social class
In the context of a buying center, which of the following statements is true of deciders?
The approach of the selection of a brand.
In the context of the customer relationship management (CRM) cycle, which of the following steps should be carried out once customer data are analyzed and transformed into usable information?
The information must be leveraged.
Which of the following statements is true of the North American Industry Classification System (NACIS)?
The more digits in an NAICS code, the more homogeneous the group.
_______ refers to the phenomenon in which a small increase or decrease in consumer demand can produce a much larger change in demand for the facilities and equipment needed to make the consumer product
The multiplier effect
True of consumer behavior:
The study of consumer behavior includes factors that influence purchase decisions and product use.
Identify a true statement about online focus groups:
They are accessible
In the context of business customers, which of the following statements is true of institutions?
They are business markets that seek to achieve goals other than the standard business goals of profit.
True of online focus group
They are cost-effective
Identify a true statement about specialty products:
They are distributed to only a few outlets in a geographic area.
Which of the following statements is true of MRO (maintenance, repair, or operating) supplies?
They are normally standardized items that purchasing agents routinely buy.
Which of the following statements is true of raw materials that are used as business products?
They are usually sold in large quantities.
True of product items:
They can be easily distinguished from other products produced by the same organization
True of conducting internet surveys:
They can be personalized for greater relevance to each respondent's situation.
Which of the following is true of business services?
They do not become part of a final product.
True of online panel providers
They sometimes pre-recruit people who agree to participate in online market research surveys.
Remnants Perfumes if a premium, exotic women's fragrance. The manufacturers of Remnants Perfumes want to establish their products as specialty products. In this case, which of the following will be an objective of the manufacturers of Remnants Perfumes?
To focus on establishing a brand name
Torque Roz, an automobile company, uses a unique tire design on its vehicles. A rival company was found copying the exact design in its automobiles. Torque Roz was able to file a case against the rival company about this issue and win the lawsuit. In this scenario, Torque Roz's unique tire design is registered
Trademark
Fournotts Corp. manufactures a special kind of filter that can purify water quickly, but the consumers in the market are not aware of the existence of the product. In this case, which of the following strategies will increase the sales of the filter?
Using direct response advertising
The marketing managers of Havtol Inc., a food products company, created a dedicated software system to receive customer's feedback on the company's latest products. The customers who log into the company's networking site will be directed to a page where they have to answer a questionnaire. the managers can query the server at any time and collect the data required. In this scenario, Havtol Inc. is most likely using a(n):
Web survey system
Which of the following statements is a difference between wholesalers and retailers?
Wholesalers sell mostly retailers and other organizational customers, while retailers sell mainly to final consumers.
Ryan and Ben are best friends. Ryan regularly runs marathons and is a member of the Marathon Runners Club at his university. Ben also wants to join the club, but he is not a very strong runner. Ben decides to start running every day so that he can participate in marathons and become a member of the club. Given this information, the Marathon Runners Club can be categorized as a(n) _____.
aspirational reference group
the main advantage of primary data is that they:
can answer specific research questions that secondary data cannot answer
Unlike hedonic value, utilitarian value:
can be viewed as a means to an end
By sending postpurchase letters and giving guarantees on products, marketing managers can help reduce _____.
cognitive dissonance
______ is an interviewing method in which a mall interviewer intercepts and directs willing respondents to nearby computers where each respondent reads questions off a computer screen and directly keys his or her answers into the computer.
computer-assisted self-interviewing
The most obvious function of packaging is to:
contain products that are liquid, granular, or otherwise divisible.
A(n) _______ involves interviewing businesspeople at their offices concerning industrial products or services, a process that is very expensive.
executive interview
The diagnostic role of marketing research includes:
explaining data
__________ is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer.
extensive decision making
Compared with convenience products, shopping products are:
found in fewer stores
A difference between informational labeling and persuasive labeling is that informational labeling:
helps a consumer make proper product selections when making a purchase.
Andrea wants to take her husband, Bill, to an exotic island to surprise him on their tenth wedding anniversary. She has made reservations at an expensive hotel. However, she is now worried whether she is going to get service worth the money she spent. In this scenario, Andrea's inner tension would reduce if:
her friends also recommend the hotel.
In the context of marketing research projects, the research design specifies:
how and when data will be gathered.
The North American Industry Classification System data can be used to:
identify potential new customers
Unlike nonmarketing-controlled information sources, marketing-controlled information sources:
include mass-media advertising
Unlike external stimuli, internal stimuli:
include stimuli such as hunger and thirst.
Inland Eastex Inc. manufactures toothpastes. Even when the company increased the price of its toothpastes last year, the sales did not drop. This is an example of _____.
inelastic demand
The most important use of marketing research is that:
it can help managers serve both current and future customers accurately and efficiently.
Having fewer customers in business markets in comparison with consumer markets:
makes it easy to identify prospective buyers.
In a(n) _______ situation, a purchaser wants some change in the original good or service.
modified rebuy
Becky wants to buy a new cell phone. She asks her friends who are technologically savvy to recommend a good, lightweight phone that is easy to use. In this scenario, Becky is obtaining information using a(n) _____.
nonmarketing-controlled information source
Ramelson Inc., a footwear and apparel company, features photographs of celebrities wearing Ramelson clothes and shoes. The company launched a new commercial for its new line of football shoes. This commercial featured famous football stars as it believes that celebrities can influence customers' buying decisions. In this case, the football stars served as _____.
opinion leaders
Gypsy Foods Inc. is a multinational food and beverage company. Its labels are colorful and project the words 'new' and 'improved' along the product's name. The packages do not provide details about the product's ingredients. In this case, Gypsy Foods is using _____.
persuasive labeling
Remonet, a smartphone manufacturer, has launched its new products—HY15, HY20, and HY50. These smartphone models are part of its HY series. HY15, being the most budget friendly, attracts more consumers and achieves better sales figure. In this scenario, Remonet's HY15 smartphone model is an example of a(n) _____.
product item
Three Arrows Inc. is a company that manufactures bags from recycled paper. Its marketers receive complaints that the bags easily become wet and tear after a few weeks of use. They decide to respond to their customers' needs by using a thicker, waterproof paper. This is an example of _____.
quality modification
The first step in the marketing research process is to:
recognize a marketing problem or opportunity.
A cell phone manufacturing company is said to functionally modify one of its products if it:
releases a software update to fix the cell phone's heating problem
Recently, Jenny Inc. launched a new laptop in the market. Blake bought the laptop but was disappointed when several cheaper laptops were successfully launched in the market soon after. To get over his disappointment, he convinced himself that those laptops were inferior in quality. This scenario illustrates _____.
selective distortion
_______ occurs when consumers change information that conflicts with their feelings or beliefs.
selective distortion
Consumers usually buy a(n) _______ only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.
shopping product
A __________ is any unit of input affecting one or more of the five senses: sight, smell, taste, touch, and hearing.
stimulus
Leo buys 500 sheets of paper from a vendor for his printing firm. He is satisfied with the product, and he orders the same quantity from the same vendor every week. This is most likely an example of a(n) _____.
straight rebuy
Casca Paints Inc., a manufacturer of paints and emulsions, owns a user-friendly Web site. The Web site allows customers to upload pictures of their house and select the colors that best match their expectations. Donnel Designs Inc., an interior decoration firm, enters into a partnership with Casca Paints Inc. As a result, customers can now get a complete interior design solution for their houses. This is an example of a _____.
strategic alliance
Saraz Inc., a leading brand of apparels, has several branches all over the country. Upon research, the marketing managers identify that teenagers do not prefer their brand as much as other age groups do. Therefore, the firm modifies its existing designs to attract the youth. In this case, the teenage group can be referred to as a _____.
subculture
The most popular technique for gathering primary data is:
survey research
During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when:
the perceived risk of the product or service to be purchased increases
Which of the following statements if true of processed materials?
they include materials such as sheet metal, chemicals, specialty steel, treated lumbar, and plastics.
