MKTG 301 Ch. 9 Buying and Disposing

¡Supera tus tareas y exámenes ahora con Quizwiz!

Which of the following is the best example of a utilitarian shopping motive?

A consumer shops to efficiently purchase groceries for the week.

________ is the conscious designing of retail space and its various dimensions to evokee certain effects in buyers.

Atmospherics

In a(n) _______, consumers participate in the production of the products or services they buy.

activity store

A store environment that has been made to resemble a living room where customers can relax, hang out with friends, or even learn is referred to as a(n) _______.

being space

Which of the following is considered a postpurchase process?

consumer satisfaction

The steps that consumers practice to gradually distance themselves from things they treasure so that they can sell, recycle, or dispose of them are called ______.

divestment rituals

Which of the following is considered a limitation of e-commerce?

expensive to order and then return

During _______, one consumer exhanges something she owns with someone else for something the other person owns.

lateral cycling

Two dimension of emotional state determine if a shopper will react positively or negatively to a consumption environment. These two dimensions are best described as being ______.

pleasure and arousal

A _______ orientation dimension distinguishes between people who prefer to do one thing at a time and those who have multitasking timestyles.

polychronic

A ______ includes a buyer, a seller, a product or service and other factors, such as how the physical environement makes one feel.

psychological situation

According to the consumer behavior model presented in the text, the _______ includes the shopping experience, point-of-purchase stimuli, and sales interactions.

purchase environment

Which of the following best identifies what consumers primarily look for in products?

quality and value

Which dimension of psychological time includes the categorization of "time for me"?

social diimension

Most Americans will state that they are always rushed for time even though many people have opportunities for leisure. This perception is referred to as ______.

time poverty

A typical antecedent state that a consumer might experiene as he or she approaches the purchase environment is _______.

time pressure


Conjuntos de estudio relacionados

D072: Module 9, D072: Module 8, D072: Module 4, D072: Module 5, D072: Module 1, D072: Module 2, D072: Module 7, D072: Module 3, D072 Key Concepts

View Set

Chapter 6 Wireless Networking Terms

View Set

(190e20-3) Overview of TCP/IP Applications

View Set