MKTG 330: Chapter 14 Quiz, MKTG 409 Chapter 14
Which of the following business marketing channels is most likely to be used? a. producer to customer b. producer to agent to industrial distributor to customer c. producer to manufacturer's agent to customer d. producer to industrial distributor to customer e. producer to industrial distributor to retailer to customer
a. producer to consumer
rob stevens is the head of a company that produce computer software for production scheduling. the firm is small and presently does not generate enough volume to justify hiring a sales force. the firm is probably using ___ to maintain contact with the firms using its products: -wholesalers -brokers -agents -merchants -retailers
agents
Which of the following involves planning, implementing, and controlling the efficient and effective flow and storage of products and information from the point of origin to consumption to meet customers' needs and wants? a. physical distribution b. logistics management c. supply-chain management d. supply management e. operations management
b. logistics management
The use of a variety of marketing channels to ensure maximum distribution is best called _____________. a. supply chain alliances b. multichannel distribution c. digital distribution d. logistics e. channel integration
b. multichannel distribution
The most popular type of vertical marketing system is the _____________. a. corporate VMS b. administered VMS c. horizontal VMS d. vertical VMS e. contractual VMS
e. contractual VMS
honey farms is a maker of fine chocolates. the company's latest product, fudge-dipped strawberries, is the premier product in its fudge-dipped line. the product is very expensive and targeted to upscale consumers. which form of distribution would honey farms be likely to use for its new product: -intensive -selective -targeted -exclusive -premier
exclusive
to expand the number of its retail outlets in the washington dc area, whole foods bought out a small chain of organic food stores in northern virginia. this type of integration is called: -vertical -retail -horizontal -backward -forward
horizontal
consumers receive the benefits of place utility when: -they have to travel excessively to obtain products they want -retailers remain open 24 hours a day -they can stock up on products they need but not use them right away -they make purchases with credit and debit cards -products are available in locations where consumers want to buy them
products are available in locations where consumers want to buy them
when sophie buys organic produce for her household using a channel with only one intermediary, that intermediary is classified as a: -retailer -wholesaler -broker -functional middleman -producer
retailer
Which of the following is often favored by intermediaries? a. restricted sales territories b. refusal to deal c. full-line forcing d. exclusive dealing e. tying agreements
a. restricted sales territories
Which of the following levels of market coverage is most appropriate for products that have a high replacement rate, require almost no service, and are bought based on price cues? a. selective distribution b. intensive distribution c. exclusive distribution d. digital distribution e. physical distribution
b. intensive distribution
Hulu enables consumers to watch select TV shows whenever they want instead of when they are broadcast. This illustrates _______________. a. possession utility b. time utility c. form utility d. technological utility e. place utility
b. time utility
Which of the following provides time utility by enabling firms to compensate for dissimilar production and consumption rates? a. inventory management b. warehousing c. materials handling d. transportation e. order processing
b. warehousing
Which of the following levels of market coverage is desirable when a special effort, such as customer service from a channel member, is important to customers? a. intensive distribution b. exclusive distribution c. selective distribution d. digital distribution e. multichannel distribution
c. selective distribution
Which of the following integrates the functions of operations management, logistics management, supply management, and marketing channel management so that products are produced and distributed in the right quantities, to the right locations, and at the right times? a. multichannel distribution b. 3rd party logistics c. supply-chain management d. physical distribution e. channel integration
c. supply chain management
overall channel goals and individual channel member goals cannot be achieved together without: -conflict -captains -leadership -cooperation -tying agreements
cooperation
In any one large metropolitan area, there is usually just one Ferrari luxury sports car dealer. This best illustrates ______________. a. multichannel distribution b. digital distribution c. selective distribution d. exclusive distribution e. intensive distribution
d. exclusive distribution
If PetSmart began to acquire very successful local pet stores, this would be an example of ______________. a. channel power b. digital integration c. vertical integration d. horizontal integration e. multichannel integration
d. horizontal integration
When you buy a new backpack from LLBean.com, which of the following consumer marketing channels are you using? a. producer to wholesaler to retailer to consumer b. producer to industrial distribution to consumer c. producer to retailer to consumer d. producer to consumer e. producer to agent to wholesaler to retailer to consumer
d. producer to consumer
Supply-chain management should begin with a focus on ____________. a. the government regulator b. the seller c. the producer d. the customer e. the marketing channel
d. the customer
Which of the following have special expertise in core physical distribution activities such as warehousing, transportation, inventory management, and information technology and can often perform these activities more efficiently? a. corporate VMS b. freight forwarders c. megacarriers d. third-party logistics firms e. channel captains
d. third-party logistics firms
When a producer, wholesaler, or retailer has the ability to influence another channel member's goal achievement, it ____________. a. is vertically integrated b. is multichannel distribution c. is horizontally integrated d. is a channel captain e. has channel power
e. has channel power
Dell Computer and Harley Davidson are well known for their use of the JIT approach. To which of the following physical distribution activities does the JIT approach belong? a. transportation b. order processing c. warehousing d. materials handling e. inventory management
e. inventory management
Suppliers may use ________ to get rid of slow-moving inventory, while a franchiser may use them to maintain quality control and protect the franchiser's reputation a. refusal to deal b. exclusive dealing c. warehousing d. restricted sales territories e. tying agreements
e. tying agreements
a commonly used computerized means of integrating order processing with production, inventory, accounting, and transportation is: -web-based inventory management -just-in-time -electronic data interchange -universal product codes -activity based management
electronic data interchange
fragile products that require special handling are more likely to be distributed through: -longer channels -shorter channels -direct channels -strategic alliances -exclusive outlets
shorter channels
walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. this is an example of: -supply chain management -a vertical marketing system -a horizontal marketing system -channel conflict -dual distribution
supply chain management
benetton, a leading manufacturer of knitwear in italy, expanded its operations to include retail outlets in the united states and south america. this type of channel is called: -horizontal integration -vertical integration -multilevel integration -retail integration -merchandising integration
vertical integration
