MKTG 333 Exam 1

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model. A. freemium B. distribution C. a la carte D. sales

A

All of the following are challenges faced by bricks-and-clicks firms except: A. building a brand name. B. handling returns of online purchases at retail outlets. C. coordinating prices across channels. D. building a credible website.

A

Apart from Amazon, the top online retail firms in terms of online sales are all primarily ______ firms. A. omni-channel B. manufacturer-direct C. catalog merchant D. web-only

A

The total number of users or customers an e-commerce business can obtain is a measure of which of the following? A. reach B. information density C. ubiquity D. interactivity

A

Which of the following is a physical place you visit in order to transact? A. marketplace B. the Internet C. marketspace D. social network

A

Which of the following is a physical place you visit in order to transact? A. marketplace B. the Internet C. social network D. marketspace

A

Which of the following organizations monitor Internet policies and practices? A. ISOC B. ICANN C. IETF D. W3C

A

Which of the following protocols is used to send email to a server? A. SMTP B. HTTP C. SSL D. FTP

A

Which of the following refers to the complexity and content of a message? A. richness B. information density C. reach D. interactivity

A

Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular? A. The Web B. mobile apps C. e-commerce D. social networks

A

________ is a model of computing in computer processing, storage, software, and other services which are provided as a shared pool of virtualized resources over the Internet. A. Cloud computing B. Client/server computing C. P2P computing D. Mobile computing

A

According to the text, above all, e-commerce is a ________ phenomenon. A. government-driven B. technology driven C. finance-driven D. sociological

B

All of the following may lead to a competitive advantage except: A. superior products. B. fewer products. C. better employees. D. less expensive suppliers.

B

E-commerce can be defined as: A. any electronically based organizational activity that supports a firm's market exchanges. B. digitally enabled commercial transactions between and among organizations and individuals. C. the use of digital technologies in a firm's daily activities. D. the digital enablement of transactions and processes within an organization.

B

Interactivity in the context of e-commerce provides which of the following functionalities? A. the ability to physically touch and manipulate a product B. the enabling of two-way communication between consumer and merchant C. the ability of consumers to create and distribute content D. complexity and content of a message

B

The total number of users or customers an e-commerce business can obtain is a measure of which of the following? A. information density B. reach C. interactivity D. ubiquity

B

Virtual merchants face potentially large costs for all of the following except: A. building an order fulfillment infrastructure. B. building and maintaining physical stores. C. developing a brand name. D. building and maintaining a website.

B

Which element of the business model addresses what a firm provides that other firms do not and cannot? A. market strategy B. value proposition C. competitive environment D. competitive advantage

B

Which of the following companies uses a transaction fee revenue model? A. Yahoo B. E*Trade C. Birchbox D. Twitter

B

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text? A. information density B. richness C. personalization D. ubiquity

B

Which of the following gives a business model credibility with outside investors? A. the firm's market strategy B. the firm's management team C. the firm's market opportunity D. the firm's value proposition

B

Which of the following has the highest share of online retail sales? A. manufacturer-direct B. virtual merchants C. omni-channel merchants D. catalog merchants

B

Which of the following is not a basic type of cloud computing service? A. PaaS B. RaaR C. SaaS D. IaaS

B

Which of the following is not a concern about IoT? A. security B. the falling cost of sensors C. privacy D. interoperability

B

A ________ specifically details how you plan to find customers and to sell your product. A. competitive strategy B. sales analysis C. market strategy D. business plan

C

According to the hourglass model of the internet, TCP/IP operates in which layer of Internet architecture? A. Applications layer B. Network Technology Substrate layer C. Transport Services and Representation Standards layer D. Middleware Services layer

C

All of the following are advantages of online retail except: A. lower cost of distribution. B. lower supply chain costs. C. faster delivery of goods. D. ability to change prices.

C

E-commerce is available just about everywhere and anytime. This is known as: A. information density. B. richness. C. ubiquity. D. reach.

C

In 2018, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store? A. almost 40% B. almost 60% C. almost 80% D. almost 70%

C

The Internet Layer of TCP/IP is responsible for which of the following? A. providing a variety of applications with the ability to access the services of the lower layers B. providing communication with the application by acknowledging and sequencing the packets to and from the application C. addressing, packaging, and routing messages D. placing packets on and receiving them from the network medium

C

The MOTO sector of the retail industry is most similar to the ________ sector. A. specialty stores B. general merchandise C. online retail sales D. consumer durables

C

The address used by a browser to identify the location of content on the Web is called: A. an IP address. B. a domain name. C. a uniform resource locator. D. a file path.

C

The fact that e-commerce is conducted based on universal standards _____. A. involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior B. refers to the ease with which consumers can find out what merchants pay for products C. decreases search costs for consumers. D. make price discovery more costly, slower, and less accurate

C

The fact that e-commerce is conducted based on universal standards _____. A. make price discovery more costly, slower, and less accurate B. refers to the ease with which consumers can find out what merchants pay for products C. decreases search costs for consumers. D. involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior

C

The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called: A. the File Transfer Protocol. B. routing. C. packet switching. D. the Transmission Control Protocol.

C

Which element of the business model addresses what a firm provides that other firms do not and cannot? A. market strategy B. competitive advantage C. value proposition D. competitive environment

C

Which of the following is not a unique feature of e-commerce technology? A. social technology B. interactivity C. information asymmetry D. richness

C

Which of the following is not one of the seven major segments of the retail industry? A. food and beverage B. specialty stores C. electronics and computers D. gasoline and fuel

C

Which of the following is not true regarding e-commerce today? A. There remains considerable persistent price disparity. B. Economists' visions of a friction-free market have not been realized. C. The market middlemen disappeared. D. Consumers are less price-sensitive than expected.

C

Which of the following refers to the complexity and content of a message? A. reach B. interactivity C. richness D. information density

C

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web? A. The smaller the audience reached, the less rich the message. B. Marketing messages had little richness. C. The larger the audience reached, the less rich the message. D. Richness was unrelated to reach.

C

A firm's ________ describes how a firm will produce a superior return on invested capital. A. competitive advantage B. value proposition C. market strategy D. revenue model

D

A marketspace can be defined as: A. consumers selling to other consumers with the help of an online market maker B. the use of mobile devices to enable online transactions C. a physical place you visit in order to transact D. a marketplace extended beyond traditional boundaries and removed from a temporal and geographic location

D

All of the following are examples of business-to-business (B2B) business models except: A. e-procurement. B. exchanges. C. e-distributors. D. portals.

D

All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except: A. moving to a demand-pull model. B. channel conflict. C. developing a fast-response online order and fulfillment system. D. high cost structures.

D

Amazon's e-commerce website and application are available 24/7, nearly everywhere and at all times, which of the features of e-commerce technology does this describe? A. information density B. information richness C. global reach D. ubiquity

D

Interactivity in the context of e-commerce provides which of the following functionalities? A. the ability of consumers to create and distribute content B. the ability to physically touch and manipulate a product C. complexity and content of a message D. the enabling of two-way communication between consumer and merchant

D

Mail in the following URL is known as a(n) "https://mail.uwec.edu/" A. internet protocol address B. uniform resource locator C. domain D. subdomain

D

Omni-channel online retail involves ____. A. pure-play online retailers such as Amazon B. having web operations with physical store operations without integration C. using location-based marketing of local goods and services D. integrating web operations with physical store operations

D

Which of the following features of e-commerce technology allows users to participate in the creation of online content? A. global reach B. information density C. ubiquity D. social technology

D

Which of the following features of e-commerce technology allows users to participate in the creation of online content? A. global reach B. ubiquity C. information density D. social technology

D

Which of the following is an important societal issue related to e-commerce? A. cloud computing B. consumer behavior C. value webs D. intellectual property

D

Which of the following is not a variation of the e-tailer business model? A. manufacturer-direct B. virtual merchant C. bricks-and-clicks D. market creator

D

Which of the following is not one of the basic technological foundations of the Internet? A. packet switching B. client/server computing C. TCP/IP D. FTP

D

Which of the following is the term for a set of rules for transferring data? A. packet B. router C. IP address D. protocol

D

Which of the following statements about the Web is not true? A. The Web provides access to pages written in Hypertext Markup Language. B. The Web is both a communications infrastructure and an information storage system. C. The Web was the original "killer app." D. The Web is the technology upon which the Internet is based.

D

Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular? A. mobile apps B. e-commerce C. social networks D. The Web

D

The Internet is a worldwide system of computer networks. True False

True

________ and __________ are typically the most easily identifiable aspects of a company's business model.

Value proposition and revenue model