MKTG 351 grl exam 2 questions

What is the duty of the research team?

Present findings in a meaningful way (correct)

Increasing the response rate can help minimize

Nonresponse error (correct)

What type of retail store allows customers to buy items in the comfort of their homes?

Online stores (correct)

What is 3PL?

Outsourcing an entire logistical function (correct)

Which of the following products likely rated low on compatibility when it was first introduced in the market?

Clothes washer (correct)

How much do nonprofits account for economic activity in the U.S?

20%

The task of actual data collection is typically done by

A contracted field service firm (correct)

A software company launches a basic program, but it already has additional software that has more advanced features. What type of product would this be?

Addition to existing product lines (correct)

What is gap analysis?

An analytical exercise to break down the gaps in perception of service at different levels (correct)

When there is little or no relationship between channel members, it is called:

Arm's-length (correct)

How does demand management serve customers in the most cost-effective manner?

By managing inventory through collaborative planning to reduce costs (correct)

If a marketer wants to conduct personal interviews in a wide geographic, the most cost-effective way is to sample a few cities instead of traveling all over the region. This is an example of the use of

Cluster (area) sampling (correct)

Which of the following is a key characteristic impacting the rate of adoption?

Compatibility (correct)

Which of the following is true during the growth stage?

Competitors enter the market (correct)

Which of the following is not necessarily true about demographic data? Most widely used data It is a measurement of people Consumers in the same income group have similar demand patterns (correct) It does not always give a complete picture

Consumers in the same income group have similar demand patterns (correct)

What is the goal of idea generation?

Create a long list of ideas

In which of the following do businesses put customers at the center, manage every contact with them, and leverage this to better serve them and increase sales?

Customer relationship management (correct)

What type of stores have a wide and deep product mix with several different departments in the same store?

Department stores (correct)

Which of the following is not a component of marketing research? Data analysis Develop marketing concept (correct) Collect primary data Conduct a survey

Develop marketing concept (correct)

Which of the following has facilitated order processing?

Electronic data interchange (correct)

Which of the following components treats the customer respectfully?

Empathy (correct)

What are the different types of marketing research?

Exploratory, descriptive, and causal (correct)

Which of the following is not part of the product life cycle? Introduction stage Decline stage Maturity stage Inception stage (correct)

Inception stage (correct)

Which of the following is not an example of marketing research projects? Providing the marketing management team with information to make good marketing decisions Examining the viability of a new product Understanding consumer preferences Increasing brand awareness (correct)

Increasing brand awareness (correct)

Which of the following is not an element of supply chain management? Supply chain integration Relationship integration Demand-supply integration Increasing demand (correct)

Increasing demand (correct)

When adopting technology products, Jennifer tends to be a variety seeker and likes to try new products. She is likely to be a(n):

Innovator (correct)

In which of the following, is there a goal for complete synergy between channel members?

Integrated (correct)

What are innovations?

Products that are perceived to be new by the consumers (correct)

What is customer integration?

Providing long-lasting value-added offerings to customers (correct)

In a health survey, people might say that they eat better than they do. This can be seen as a

Response bias (correct)

What occurs in the maturity stage?

Sales stabilize (correct)

Why do we use samples instead of the population when doing marketing research?

Saving time (correct)

Bobby is going to travel to Singapore and is trying to search for the best tourist company. What type of quality measure is Bobby using?

Search

Data pulled from United States Census is an example of

Secondary data (correct)

Which of the following is a characteristic of products that are easy to understand, resulting in a faster adoption?

Simplicity (correct)

Why is it important for retailers to create a meaningful product mix of the products on their shelves?

Their appeal to their customers depends mainly on having a sensible assortment (correct)

Which of the following is not valid for companies practicing multi-segment targeting?

They promote the same brand in different segments (correct)

How do intermediaries add value to the customer?

They reduce the number of transactions (correct)

Why would an American company prefer to partner up with a company in Mexico than a company in Singapore?

To reduce transportation costs

What are companies in marketing channels also referred to as?

Trade members (correct)

What targeting strategy is the company using when deciding to go after the entire market with one product?

Undifferentiated targeting (correct)

Which of the following is not a step in the new product development process? Idea generation Development Commercialization Validation (correct)

Validation (correct)

Data from United States Census is an example of ______________ segmentation.

demographic

Which of the following is the largest nonprofit organization?

government

Which of the following is not a retail store? Chain stores, such as Target Supermarkets Online sellers such as Amazon An industrial distributor (correct)

industrial distributor

Which of the following is not a type of distribution system? Intensive Selective Exclusive Matrix (correct)

matrix

Which of the following is not a category of adopters? Innovators Laggards Mid majority (correct) Late majority

mid majority

If more retirees respond to a survey, it will cause the answers to be systematically different from the general population of interest. This will contribute to

nonresponse error

Who do wholesalers sell to?

retailers

Why are nonprofits also concerned about generating enough revenue?

to keep operations going

Which of the following is the most expensive exercise that a company undertakes?

Introduction of new products (correct)

Which of the following is false about causal research? It uses an experimental setting It aims at establishing causality that variable A causes variable B It uses controlled studies It is used to explore the research problem and provide insight (correct)

It is used to explore the research problem and provide insight (correct)

Based on usage rate data, why do marketers want to target light users instead of heavy users?

Light users may have specific needs not met by the dominant players (correct)

The purpose of ____________ is to try to gather and analyze a specific, well-defined set of data that meet the project's need.

Marketing research

An automobile manufacturing company wanted to come up with a new model that targets female drivers with ages between 18 and 30. What type of data source should they use during the product development stage?

Marketing research (correct)

Which of the following integrations delivers materials and services to offer better value?

Material and service supplier integration (correct)

Which of the following is typically not a downside of using public data? May not get good quality data May not exist May be expensive (correct) Reliability may be questionable

May be expensive (correct)

What does MARS stand for?

Measurable, accessible, responsive, substantial

Which of the following is true about probability sampling?

More representative of the population (correct)

When Ford decided to manufacture and sell electric vehicles, it pursued which of the following?

New product lines (correct)

Launch of products that no other company has ever made is called:

New-to-the-world products (correct)

A market that targets a relatively small and well-defined segment of the population is called a

Niche market (correct)

What method do marketers use to impress on customers the quality of their offering?

Opinions of others (correct)

Which of the following is not a category of service provided in retail stores? Self-service Limited service Full-service Part-time service (correct)

Part-time service (correct)

Which of the following is not a service dimension that the customer uses to evaluate quality? Assurance Price (correct) Empathy Tangibles

Price (correct)

Which of the following is the most important for retailers?

Product assortment (correct)

What are the three groups of functions we talked about here?

Source, make, and deliver (correct)

Which of the following maintains relationships with key suppliers?

Supplier relationship management (correct)

How are companies protecting themselves in case of a natural calamity?

Supply chain security (correct)

Which of the following is not the typical data source for exploratory research? Secondary research Surveys (correct) Focus groups In-depth qualitative interviews

Surveys (correct)

Companies have to pay to get the following type of high-quality data.

Syndicated data (correct)

The segment a company chooses to serve is called:

Target market (correct)

What is business logistics?

The physical movement of products through the supply chain

What is another term for responsive in the context of segmentation?

actionable