MKTG 410 Product Knowledge
Professional
Add to the company image and provides effective customer service
What resources does Smeal provide for professional development and recruitment opportunities?
Free access to journals and magazines, faculty advising, student organizations, internship and job search resources, and career services
What GPA requirements are there to be accepted into Smeal?
3.50 (Finance) 3.20 (Accounting, Corporate Innovation and Entrepreneurship, Management, MIS, Marketing, Risk Management, Supply Chain and Information Systems)
How selective is Penn State when selecting students for admittance?
56%
What percent of students graduate with full-time positions with a Marketing degree from Smeal?
56%
What is the employment rate of active members?
85%
What percent of Marketing juniors receive paid internships?
85.3%
What percent of students hold full-time jobs after graduating from Smeal?
88%
What is the employment rate of executive board members?
94%
What types of conferences does the AMA hold?
Academic, Field-specific boot camps, and Policy
Ethical
Less of a risk factor, preaches ethical behavior and encourages the right choices to others
What three courses are all Smeal marketing students required to take?
Marketing 330, Marketing 342, and Marketing 450
What type of student resources does the AMA provide its members?
Marketing job titles and job boards, hiring and salary trends for marketers, resume and portfolio help, and skills/abilities development
How does the PSAMA determine membership levels for its members?
Membership levels are based on points. Points can be earned in three categories: General, Professional Development, and Philanthropy. The number of points earned determines whether members are Active, Bronze, Silver, Gold, or Platinum members
Who are our bronze sponsors?
Merkle, Insight Global
How many students are enrolled in Smeal?
More than 6,000 students
Coachable
Motivated to grow and moldable to new skills and experiences
Cost-effective
Needs minimal remedial training and is able to save the company money in the long run
What gap does the PSAMA aim to bridge?
To bridge the gap between Penn State students and the business world
What is the purpose of the PSAMA mentorship program?
To connect executive board members with new PSAMA members
What is the goal of the PSAMA?
To create well-rounded students who are able to hit the ground running
What is the PSAMA mission?
To provide its student members with real-world business experience; not just limited to the fundamentals of marketing, but also exploring all professional and rudimentary skills of business
What is the PSAMA Strategy?
To provide members with application-based and educational opportunities in order to acquire the ten traits from the NACE study and become a well-rounded student that can hit the ground running, and showcase these skills to companies
What is the PSAMA vision?
To provide members with tangible marketing experiences and turn business students into business leaders.
What career fairs does Penn State hold?
University-wide career fairs, the Career MegaFair, and college & campus specific career fairs
What is the Smeal Honor Code?
We, the Smeal College of Business Community, aspire to the highest ethical standards and will hold each other accountable to them. We will not engage in any action that is improper or that creates the appearance of impropriety in our academic lives, and we intend to hold to this standard in our future careers.
What is the size of PSAMA?
231 members and 161 paying members
Where does Smeal rank amongst other institutions?
#22 overall (U.S. News and World Report, 2019)
What are the costs and perks of the gold level?
$1200 Perks: All of bronze & silver, plus priority info session scheduling, free spring marketing career fair registration, and featured in PSAMA annual chapter report
What are the costs and perks of the platinum level?
$1500 Perks: All of bronze, silver, & gold, plus logo on conference merchandise, prime exhibit location at career fair, dinner with the PSAMA executive board, and company logo on promo materials for spring marketing career fair
How much does it cost to join the PSAMA?
$50 for the whole year, $35 for a semester
What are the costs and perks of the bronze level?
$500 Perks: Invite to exclusive networking events, invite to spring career fair, and company job opportunities in emails
What are the costs and perks of the silver level?
$750 Perks: All of bronze's perks, plus hosting info sessions, showcase at PSAMA events and meetings, and access to resume book
What do you need to complete to earn the PSAMA certification?
-General Education Quiz -Work on a Real-World Project -Case Study -Google Analytics -Attend a Conference -Attend 2 Professional Development Events -Attend 2 Days of Marketing Week -Final Event Sponsored by a Company
What are the requirements to be accepted into the Marketing program at Smeal?
1. Enrolled as a pre-major student in Smeal or DUS 2. Enrolled in all entrance to major courses and obtaining a grade of a "C" or better 3. Cumulative GPA of 3.20 4. A minimum of 44 credits earned but no more than 59 cumulative credits
What two awards allow the PSAMA to recognize outstanding members?
1. Hit the Ground Running Award 2. Well-Rounded Award
What skills/traits do you acquire from the PSAMA?
1. Problem solving 2. Ability to work on a team 3. Written communication skills 4. Leadership 5. Strong work ethic 6. Analytical and qualitative skills 7. Verbal communication skills 8. Initiative 9. Detail oriented 10. Flexibility
How many students attend Penn State?
100,000 across all commonwealth Penn State campuses
Who are our platinum sponsors?
Aldi
Who are Smeal's corporate sponsors?
Aldi, Altria, Baker Tilly, BDO, The Clark, Cohn Reznick, EY, First National Bank, GE, Geico, Grant Thornton, Hilton, Johnson & Johnson, Kohl's, KPMG, Macy's, Merck, PNC, PwC, RB, RSM, Saxbys, Shell, Volvo
When was PSAMA founded?
April 1st, 1972
What resources does Penn State provide for companies to recruit their students?
Bank of America Career Services Center, campus-wide and college-specific career fairs and information sessions, networking sessions, job postings
Ideal Student
Best of the best students who perform highly inside the classroom as well as being involved outside the classroom
What academic alliance is Penn State a part of?
Big 10
What focuses does the Marketing department offer to their students?
Brand Management, Digital Marketing, Marketing Analytics, Retail and Merchandise Management, Consultative Selling, Sports Marketing
Contribution
Brings effective solutions and is able to provide meaningful ways of creating value for the company
What are the 4 levels of corporate sponsorship?
Bronze, Silver, Platinum, Gold
Diversity
Can function effectively in multiple areas and will bring other future opportunities..
What kind of scholarship opportunities are available to students through the AMA?
Collegiate awards and competitions, Diversity Leadership Scholarship , E.G. Chingos, Social Impact Scholarship, Valuing Diversity Ph.D. Scholarships
What are the divisions of the PSAMA?
Consulting & Marketing Research, Digital Marketing & Advertising, Sports, Retail, Sales
Hit the Ground Running
Create Immediate Value and provides a low risk of failure
What certifications are available through the AMA?
Digital Marketing, Sales Management, Content Marketing, Marketing Management
How many attributes does every PSAMA event have to have from the 10 attributes listed in the NACE study?
Every PSAMA event must have 6 of the 10 attributes
How is the marketing department's faculty ranked globally in terms of research productivity?
The department is ranked among the top marketing departments in the world in terms of research productivity.
What are the values of the AMA?
Honesty, Responsibility, Fairness, Respect, Transparency, Citizenship
Quality
Individuals of high standards and performs at a high caliber consistently
What are Penn State's Values?
Integrity, Respect, Responsibility, Discovery, Excellence, Community
What are the top 5 companies that hire Smeal Marketing majors?
Oracle, PepsiCo, TJX, Macy's, IBM
Who are our gold sponsors?
Oracle, Qualtrics, Stanley Black & Decker
What type of degrees does Penn State offer?
Over 160 undergraduate degree options and over 20 associate majors
How many collegian chapters belong to the AMA?
Over 370+ collegiate chapters
What are the 2 main clubs affiliated with the Marketing Department?
PSAMA and Penn State Prime
How does PSAMA compare in size to other Smeal organizations/clubs?
PSAMA is one of the largest student-run organizations at Penn State and in Smeal
How does PSAMA aim to run their club?
PSAMA runs their club like a business
How does Penn State's alumni network compare in size to other institutions?
Penn State has the largest dues-paying alumni network in the world
What type of global recognition does a Penn State degree hold?
Penn State is in the top 1% of universities worldwide and has the largest global alumni recognition in the nation
How does Penn State rank amongst other educational institutions?
Penn State ranks No. 50 overall among national universities in U.S. News & World Report's 2017 "Best Colleges" rankings. The University comes in No. 14 among national public universities.
Where does PSAMA rank among other AMA chapters?
Platinum
Who are our silver sponsors?
Publicis, New Pig, TEK Systems, Altria, Kohl's, Alku Tech, TTI, Collabera
How long has the AMA been around?
Since 1937
Well Rounded
Skilled in more than one area and can accomplish more than one task
How is Smeal's faculty nationally recognized?
Smeal faculty consistently rank in the top 10 among public universities for research published in business journals
What programs does Smeal provide to promote diversity?
Smeal sponsors more than 40 student-run clubs and organizations, several of which may be of special interest to diversity students.Smeal also runs the annual S.T.A.R.T. conference, and connects underrepresented students to corporate partners
What are some of our faculty's recent achievements?
Stefan Wuyts has received an Outstanding Area Editor Award for the Journal of the Academy of Marketing Science (JAMS) (May 2019), Dave Winterich has been promoted to Assistant Teaching Professor, effective July 1, 2019. (April 2019)
What type of case competitions does Smeal offer to its students?
Sustainability, Business with Integrity
What are the top 5 companies that hire Smeal marketing students for internships?
TJX, PepsiCo, Comcast, Macy's, Ross Stores
What job opportunities are available through the AMA?
The AMA has a job board that provides you with the right tools to find the right hire for you
How large is the AMA compared to other marketing associations?
The AMA is the largest community of marketers in the world
What is the mission of the AMA?
The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers