MKTG Exam 4 SAMPLE Questions

If PetSmart began to acquire very successful local pet stores, this would be an example of _______. a. digital integration b. horizontal integration c. multichannel integration d. channel power e. vertical integration

b. horizontal integration

All companies have a responsibility to ____ so they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy. a. be profitable b. offer the lowest price c. provide the largest selection possible d. pay employees more than minimum wage e. obey their customers

a. be profitable

Which of the following perform the widest range of wholesaling functions? a. Agents b. Limited-service wholesalers c. Sales branches d. Drop shippers e. Full-service wholesalers

e. Full-service wholesalers

What is a primary difference between an industrial distributor and a manufacturers' agent? a. A manufacturers' agent is employed by the manufacturers while an industrial distributor is independent. b. A manufacturers' agent does not acquire title nor usually take possession of the products whereas an industrial distributor does. c. An industrial distributor is employed by the manufacturers while a manufacturers' agent is independent. d. A manufacturers' agent rarely adds any value to the marketing channel while an industrial distributor reduces costs significantly. e. An industrial distributor does not form relationships with customers for repeat business whereas a key asset of a manufacturers' agent is his knowledge of his customers.

b. A manufacturers' agent does not acquire title nor usually take possession of the products whereas an industrial distributor does.

____ are formalized rules and standards that describe what a company expects of its employees in terms of ethical behavior. a. Ethics contracts b. Codes of conduct c. Job descriptions d. Ethics clauses e. Behavior contracts

b. Codes of conduct

_______ involves developing and maintaining adequate assortments of products to meet customers' needs. a. Warehousing b. Inventory management c. Logistics d. Materials handling e. Order management

b. Inventory management

When a single channel member manages an integrated marketing channel to achieve low-cost, effective distribution for satisfying target markets, ____ exists. a. channel power b. a vertical marketing system c. channel cooperation d. horizontal channel integration e. multichannel distribution

b. a vertical marketing system

According to the consumer bill of rights, the right to be informed means that a. marketers have an obligation not to knowingly market a product that could harm consumers. b. consumers should have access to and the opportunity to review all relevant information about a product before buying it. c. consumers should be told when the quality of a product has changed only if it causes harm. d. consumers should have access to a variety of goods and services at competitive prices. e. consumers' interests will receive full and sympathetic consideration in the formulation of government policy.

b. consumers should have access to and the opportunity to review all relevant information about a product before buying it.

Piggyback, fishyback, and birdyback are terms usually associated with gaining efficiency in shipping through a. cycle time. b. containerization. c. just-in-time. d. intermodal transportation. e. lot sizes.

b. containerization.

At his new job, Kunal notices that everyone places high values on their families and each others' families, birthdays are always celebrated, and flexible schedules are permitted to facilitate family involvement as long as the work is still getting done. Everyone is very relaxed and friendly. Kunal has made several observations about the a. codes of conduct. b. corporate culture. c. organizational structure. d. ethical climate. e. morale and performance programs.

b. corporate culture.

Product testing for reliability and quality helps to ensure a consumer's right to a. choose. b. performance. c. be heard. d. be informed. e. safety.

e. safety.

In response to organizational pressure to perform, Bao used a deceptive sales tactic to obtain a major sales contract. He was surprised that he wasn't punished for his behavior and even received a substantial bonus for securing the contract. Given the same opportunity in the future, Bao will most likely a. blow the whistle on his employer to a government agency. b. express his discomfort with the situation to his supervisor. c. report his employer to the industry's trade association. d. not use the similar sales tactic again. e. use the similar sales tactic again.

e. use the similar sales tactic again.

The Federal Drug Administration (FDA) has established the following requirements relating to the ingredients labeling on food products: Labels must be placed on the product in a location most likely to be seen by the consumer. Labels must include quantity of and type of ingredients included in the food product. Labels must be printed in a specific font size ​ Regarding these requirements, which one of the following statements is correct? a. ​ The primary objective of these requirements is to make food packaging educational. b. ​ The primary objective of these requirements is to enhance competition in the marketplace. c. ​ The primary objective of these requirements is to assist consumers with their recipes. d. ​ This is an example of marketing ethics as determined by a private-interest group. e. ​ This is an example of marketing ethics as determined by a government regulator.

e. ​ This is an example of marketing ethics as determined by a government regulator.

For which of the following products would exclusive distribution be most appropriate? a. Rolls Royce automobile b. Bananas c. Harley-Davidson motorcycle d. Ray-Ban sunglasses e. Gasoline

a. Rolls Royce automobile

Ecover, a manufacturer of personal care and beauty products, has a focus on sustainability. It has developed eco-packaging, eliminated many potentially harmful chemicals from its products, and has improved its production systems to reduce waste. What major social responsibility issue is Ecover addressing? a. The natural environment b. Marketing ethics c. Community relations d. Consumerism e. Legal obligations

a. The natural environment

What are two common distribution-related ethical issues? a. counterfeiting and channel stuffing b. coercing retailers and greenwashing c. manipulating a product's availability and withholding information d. manipulating a product's availability and price gouging e. counterfeiting and bait and switch

a. counterfeiting and channel stuffing

When produce companies such as Dole Bananas bypass wholesalers and sell directly to retailers, it is likely to a. create channel conflict between Dole and these wholesalers. b. increase cooperation between Dole and the wholesalers. c. show that Dole is integrating its channel intermediaries. d. create horizontal integration between channel members. e. increase the vertical integration of the channel intermediaries.

a. create channel conflict between Dole and these wholesalers.

Aaron Whitley's company buys machine tools from large producers and sells them to several Midwestern manufacturing companies. The company Aaron works for carries inventories of the tools, which reduces capital requirements for the producers. Aaron's company is an example of a(n) ____ in a distribution channel. a. industrial distributor b. wholesalers' agent c. manufacturers' agent d. producers' agent e. direct distributor

a. industrial distributor

When Bud Light Orange beer was introduced as part of the Anheuser-Busch product line, the company most likely used ____ distribution. a. intensive b. vertical integration c. selective d. horizontal e. exclusive

a. intensive

Because of the significant investment many companies have in the products they sell to customers, they must develop and maintain adequate varieties of products to meet their customers' needs. This is called a. inventory management. b. just-in-time. c. logistical management. d. merchandise stocking. e. order processing.

a. inventory management.

If Glad expresses concern that its plastic bags and storage products are having too great an impact on the pollution of groundwater under landfills, this concern is directly related to the firm's a. social responsibility. b. ethical responsibility. c. legal responsibility. d. marketing concept. e. corporate benevolence.

a. social responsibility.

Disney sells apparel, cookie jars, puzzles, photo albums, and other items featuring its popular characters directly through its own retail outlets. This is an example of a. vertical channel integration. b. channel leadership. c. channel conflict. d. channel cooperation. e. horizontal channel integration.

a. vertical channel integration.

​________________ promote ethical behavior by reducing opportunities for unethical behavior; employees know what is expected of them and what kind of punishment follows if rules are violated. a. ​Codes of conduct b. ​Corporate objectives c. ​Human resources policies d. ​Compensation plans e. ​Mission statements

a. ​Codes of conduct

Which of the following levels of market coverage is most appropriate for products that have a high replacement rate, require almost no service, and are bought based on price cues? a. Intensive distribution b. Physical distribution c. Exclusive distribution d. Digital distribution e. Selective distribution Hide Feedback

a. Intensive distribution

_______ satisfy/satisfies an increasing expectation among consumers to have multiple channels available to obtain the goods and services they desire at their convenience. a. Online retailing b. Warehouse showrooms c. International retailing d. Brick-and-mortar stores e. Webrooming

a. Online retailing

Which of the following involves identifying an unserved or underserved market segment and reaching it through a strategy that distinguishes the retailer from others in the minds of customers in the market segment? a. Retail positioning b. Atmospherics c. Multichannel retailing d. Category management e. Disruptive innovation

a. Retail positioning

Which of the following is owned by the producer? a. Sales offices b. Selling agents c. Commission merchants d. Brokers e. Manufacturers' agents

a. Sales offices

Which of the following levels of market coverage is desirable when a special effort, such as customer service from a channel member, is important to customers? a. Selective distribution b. Digital distribution c. Exclusive distribution d. Intensive distribution e. Multichannel distribution

a. Selective distribution

Which of the following is the potential for the long-term well-being of the natural environment, including all biological, as well as the interaction among nature and individuals, organizations, and business strategies? a. Sustainability b. Ethics c. Consumerism d. Cause-related marketing e. Marketing citizenship

a. Sustainability

Which of the following promises consumers fair treatment when they complain to marketers about products? a. The right to be heard b. The right to choose c. The right to be informed d. The right to lower prices e. The right to safety

a. The right to be heard

All of the following are general-merchandise retailers, except _______. a. category killers b. warehouse clubs c. extreme-value stores d. hypermarkets e. department stores

a. category killers

According to your text, a well-implemented _______ and a strong _______ result in the greatest decrease in ethical risks for an organization. a. ethics program; corporate culture b. regulatory system; corporate culture c. ethics program; opportunity d. ethics program; regulatory system e. corporate culture; opportunity

a. ethics program; corporate culture

ACME Corp. is adopting a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities that its stakeholders expect of it. This best describes _______. a. marketing citizenship b. ethics c. cause-related marketing d. stakeholder orientation e. social responsibility

a. marketing citizenship

When retailers use multiple distribution channels to complement their stores with catalogs, apps, or websites, they are using _______. a. multichannel retailing b. retail discounting c. digital retailing d. scrambled merchandising e. multichannel distribution

a. multichannel retailing

Supply chain management should begin with a focus on _______. a. the customer b. the seller c. the government regulator d. the producer e. the marketing channel

a. the customer

Small, standardized, routinely purchased items are best suited for distribution through _______. a. vending b. direct-response marketing c. television home shopping d. direct selling e. telemarketing

a. vending

Tesco is a large U.K. supermarket. The firm's supply chain operates using a number of _______ to receive, store, and redistribute its many goods. Two of these facilities are used for frozen food. Many of the facilities are designed for the rapid flow of food products. They use automation such as forklifts and hoists to collect and move products to loading docks. a. megacarriers b. distribution centers c. third-party logistics firms d. private warehouses e. public warehouses

b. distribution centers

Eliminating a wholesaler from a marketing channel will a. lead to lower costs but higher prices. b. not eliminate the functions performed by that wholesaler. c. eliminate the functions performed by that wholesaler. d. cut costs and lower prices. e. reduce channel conflict.

b. not eliminate the functions performed by that wholesaler.

Assuming everything else is equal, the most cost-efficient way for ConocoPhillips to transport crude oil from remote oil drilling sites in central Alaska to shipping terminals on the Alaskan coast would be a. railroads. b. pipelines. c. intermodal transportation. d. tanker trucks. e. waterways.

b. pipelines.

WhiteWave Foods, producer of brands such as Silk Soymilk, specializes in manufacturing innovative and nutritious food products. Silk Soymilk was first launched in 1996 and is committed to the health of its customers, as well as the health of the planet. At Silk, they have offset all of their energy consumption with wind power, preventing over 16,000 tons of greenhouse gases from entering the atmosphere each year. Silk Soymilk is made from a mixture of organic and natural, non-genetically-modified soybeans, reducing the amount of pesticides in the air, soil, and water. Since 2002 they have been sponsoring the FarmAid concert, whose mission is to keep family farmers on their land and ensure a safe, healthy food supply for all Americans. ​ Refer to Scenario 4.2. The use of wind power to offset energy consumption by Silk Soymilk's parent company demonstrates its commitment to a. philanthropic strategy. b. social responsibility. c. ethical marketing. d. consumerism. e. environmental marketing.

b. social responsibility.

Consumerism is a. President John F. Kennedy's consumer bill of rights. b. the efforts of independent individuals, groups, and organizations to protect the rights of consumers. c. marketers' efforts to contribute to the satisfaction and growth of the communities in which they operate. d. the specific development, pricing, promotion, and distribution of products that do not harm the environment. e. the right to be informed.

b. the efforts of independent individuals, groups, and organizations to protect the rights of consumers.

Which of the following does not take possession of the merchandise? a. Mail-order wholesalers b. Drop shippers c. Rack jobbers d. Cash-and-carry wholesalers e. Truck wholesalers/jobbers

b. Drop shippers

Which of the following do codes of ethics NOT do? a. They promote ethical behavior by reducing opportunities for unethical behavior. b. They take every situation into account. c. They help marketers deal with ethical issues or dilemmas that develop in daily operations by prescribing or limiting specific activities. d. They specify formalized rules and standards that describe what the company expects of its employees. e. They let employees know both what is expected of them and what kind of punishment they face if they violate the rules.

b. They take every situation into account.

In any one large metropolitan area, there is usually just one Ferrari luxury sports car dealer. This best illustrates _______. a. selective distribution b. exclusive distribution c. digital distribution d. multichannel distribution e. intensive distribution

b. exclusive distribution

Research into marketing ethics suggests that the _______ associated with an issue, the more likely it will be recognized as an ethics issue and the more important it will be in making an ethical decision. a. greater the value b. greater the consequences c. lesser the consequences d. greater the publicity e. greater the price

b. greater the consequences

Anjali Ravi and Sofia Similpa are starting a business where they own and stock display racks in supermarkets, discount, and drugstores with current magazines. Ravi and Similpa's business would best be described as _______. a. general-merchandise wholesalers b. rack jobbers c. truck jobbers d. drop shippers e. specialty-line wholesalers

b. rack jobbers

Phydeaux and Friends is an independent retailer that carries deep product lines of pet supplies. This small, locally owned store is best classified as a(n) _______. a. department store b. traditional specialty retailer c. warehouse showroom d. category killer e. off-price retailer

b. traditional specialty retailer

Which of the following is the most expensive form of retailing? a. Vending b. Online retailing c. Catalog marketing d. Direct selling e. Direct-response marketing

d. Direct selling

Suppose that Faust Distributing has been told that it cannot carry the beers made by Anheuser-Busch because it also carries the products of the competitor, Miller Brewing Company. Faust is then told that it must drop the Miller brands in order to carry the Anheuser-Busch products. If this were true, Anheuser-Busch would be engaging in which of the following channel management practices? a. Tying contracts b. Refusal to deal c. Exclusive dealing d. Restricted sales territories e. Multichannel distribution

c. Exclusive dealing

One way in which marketers can demonstrate social responsibility is through programs in sustainability. Which of the following is not included as a goal of sustainability? a. Improving technologies that protect the natural environment b. Adopting more eco-friendly business practices c. Focusing primarily on the external environment of the company d. Considering individuals as part of the natural environment e. Long-term well-being of the natural environment

c. Focusing primarily on the external environment of the company

A channel that includes both a manufacturers' agent and an industrial distributor is appropriate under which of the following circumstances? a. When customers are highly concentrated in one geographic area b. When only one or two channels of distribution are available for products c. When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force d. When the firm wants specialized personnel to follow up the work of the sales force e. When the sales force is large and the marketer is thinking of cutting it down

c. When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force

An ethical issue is a. a right or wrong decision that could have serious consequences on a firm's profitability. b. likely to arise when an employee's moral philosophy is consistent with the organization's expectations of the employee's behavior. c. an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong. d. a problem where there is no clear solution and no positive outcomes. e. most often found in personal selling situations.

c. an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.

The driving force behind marketing channel decisions should be a. cost reduction. b. convenience. c. customer satisfaction. d. quality. e. environmental concerns.

c. customer satisfaction.

A goal of logistics is to reduce ____ or how long it takes to complete a process. a. throughput measure b. processing time c. cycle time d. time standards e. production

c. cycle time

Companies that incorporate ethics and social responsibility into their strategic plans are likely to experience a. reduced costs. b. increased lawsuits. c. improved marketing performance. d. disappointed shareholders. e. negative publicity.

c. improved marketing performance.

Emily Ross is an administrative assistant for Erik Boseman, who is brand manager for a consumer products company. Erik works with a variety of suppliers and customers and is very busy. Erik has asked Emily to screen his calls to make sure that only those people with whom he is working are able to speak with him, advising her to say things like "I'm sorry, he's in a meeting" or "He just stepped out of the office and won't return until tomorrow." Emily is growing increasingly concerned about these practices and dislikes lying to people who call. She feels that Erik is being dishonest, and she'd rather be more transparent and honest with people when they call rather than making up a story that isn't true. Emily doesn't want to compromise her own personal values to be an effective administrative assistant. Emily's dilemma represents the ________ factor that influences the ethical decision-making process. a. social responsibility b. opportunity c. individual d. organizational relationships e. competitive

c. individual

Vertical channel integration a. is a shift back to the conventional channel of distribution. b. results in two or more different management teams for each member of the channel. c. is made possible by purchasing the operations of a channel member. d. is made possible when a large corporation divests itself of smaller subsidiaries. e. combines institutions at the same level of operation.

c. is made possible by purchasing the operations of a channel member.

The notion of logistics is a. speed of delivery. b. primarily the wholesaler's responsibility. c. the activities used to move products from producers to end users. d. used solely by manufacturers. e. an assessment of distribution costs.

c. the activities used to move products from producers to end users.

The main reason a manufacturer will prohibit intermediaries from selling its products outside designated sales territories is to a. contain distribution costs. b. discourage competition from other manufacturers. c. tighten its control over distribution of its products. d. punish intermediaries for past behavior. e. incorporate selective distribution.

c. tighten its control over distribution of its products.

Betty Vinson worked in accounting at WorldCom. When her bosses first approached her and asked her to make questionable accounting transactions, she balked. She knew from her training that these questionable transactions could be construed as misleading. At first, Betty Vinson held firm. But after being told by her bosses that it was the only way to save the firm's finances, she decided to comply. This is an example of a. ​how individual values affect a person's decisions. b. ​opportunity factors that influence ethical decision making. c. ​how organizational variables influence ethical decision making. d. ​environmental factors that impact ethical decision making. e. ​why individual values should be trusted above all else.

c. ​how organizational variables influence ethical decision making.

Which of the following is NOT an advantage of franchising? a. Franchises generally have lower failure rates than independent retail establishments. b. Franchisors gain distribution without the high cost of constructing and operating their own outlets. c. Franchisees must pay to use the franchisor's name, products, and assistance. d. Franchisees may be able to start a business with limited capital. e. Franchisees can benefit from the business experience of others.

c. Franchisees must pay to use the franchisor's name, products, and assistance.

_______ is/are a rapidly-growing segment that most retailers now view as vital to their businesses. a. Category killers b. Webrooming c. Online retailing d. Brick-and-mortar stores e. Extreme-value stores

c. Online retailing

Which of the following is often a better predictor of unethical activities than are personal values? a. Organizational relationships b. Organizational pressure c. Opportunity d. Individual factors e. The CEO

c. Opportunity

When an ethical issue arises in the supply chain, which of the following is most likely to be held accountable for misconduct? a. The channel member selling the product b. The channel member wholesaling the product c. The channel member managing the product d. The channel member making the product e. The channel member shipping the product

c. The channel member managing the product

Which of the following have special expertise in core physical distribution activities such as warehousing, transportation, inventory management, and information technology and can often perform these activities more efficiently? a. Megacarriers b. Channel captains c. Third-party logistics firms d. Corporate VMS e. Freight forwarders

c. Third-party logistics firms

The key to success in retailing is to have a strong _______ with a retail strategy that provides the level of service, product quality, and innovation that consumers desire. a. shareholder focus b. category management c. customer focus d. online presence e. location

c. customer focus

Ethics relates to individual and group decisions whereas social responsibility _______. a. considers the diverse perspectives of stakeholders in their daily operations and strategic planning b. is the synergistic use of organizational core competencies and resources to address key stakeholders' interests and achieve both organizational and social benefits c. deals with the total effect of marketing decisions on society d. links products to a particular social cause on an ongoing or short-term basis e. deals with the total effect of marketing decisions on the environment

c. deals with the total effect of marketing decisions on society

When a producer, wholesaler, or retailer has the ability to influence another channel member's goal achievement, it _______. a. is multichannel distribution b. is a channel captain c. has channel power d. is horizontally integrated e. is vertically integrated

c. has channel power

Dell Computer and Harley Davidson are well known for their use of the just-in time (JIT) approach. To which of the following physical distribution activities does the JIT approach belong? a. Order processing b. Warehousing c. Transportation d. Inventory management e. Materials handling

d. Inventory management

Which of the following is an advantage of using an industrial distributor? a. Inventory holding costs are minimized because they can store inventory very cheaply. b. These firms are easy to control because they work directly for the producers. c. They possess a high level of technical knowledge about their products. d. They help reduce a producer's financial burdens by extending credit to customers. e. They are closer geographically to all of the producers' customers.

d. They help reduce a producer's financial burdens by extending credit to customers.

Cassy and James both are buying new iPhones this week. Cassy goes to the Apple store because she wants to actually see the phone before she makes a final decision. James knows that he does not need to see the phone, because he just wants an upgrade from his older version. He simply orders it online from apple.com. Cassy is purchasing her phone through _____, while James is purchasing his through _____. a. the most common type of marketing channel; an indirect channel b. a business-to-business channel; a direct-marketing channel c. a retail channel; an indirect-marketing channel d. a retailer; a direct-marketing channel e. an indirect-marketing channel; the most efficient channel of distribution

d. a retailer; a direct-marketing channel

Nordstrom, Macy's, and JCPenney are all considered a. specialty retailers. b. discount stores. c. off-price retailers. d. department stores. e. category killers.

d. department stores.

A business that contributes resources to the community to improve the quality of life is taking on a(n) ____ responsibility. a. legal b. cost c. economic d. philanthropic e. ethical

d. philanthropic

When Jennifer buys organic produce for her household using a channel with just one intermediary, that intermediary is classified as a a. wholesaler. b. functional middleman. c. broker. d. retailer. e. producer.

d. retailer.

Multichannel distribution is characterized as a. manufacturers that forbid an intermediary to carry products of competing producers. b. illegal under the Robinson-Patman Act. c. distribution channels that typically carry exclusive products, such as Rolex watches. d. the use of a variety of marketing channels to ensure maximum distribution. e. marketing environments that are highly competitive.

d. the use of a variety of marketing channels to ensure maximum distribution.

Which of the following business marketing channels is most likely to be used? a. Producer to industrial distributor to retailer to customer b. Producer to industrial distributor to customer c. Producer to manufacturer's agent to customer d. Producer to customer e. Producer to agent to industrial distributor to customer

d. Producer to customer

Which of the following is often favored by intermediaries? a. Tying agreements b. Exclusive dealing c. Full-line forcing d. Restricted sales territories e. Refusal to deal

d. Restricted sales territories

Which of the following integrates the functions of operations management, logistics management, procurement, and marketing channel management so that products are produced and distributed in the right quantities, to the right locations, and at the right times? a. Logistics b. Channel integration c. Multichannel distribution d. Supply chain management e. Third-party logistics

d. Supply chain management

When Malcolm Reynolds walks into his local H&M store, he gets a message on his smartphone announcing that T-shirts in the store are 25% off today. This illustrates the use of _______. a. virtual fit b. websites c. self-checkout d. beacons e. smart mirrors

d. beacons

The most popular type of vertical marketing system is the _______. a. administered VMS b. corporate VMS c. vertical VMS d. contractual VMS e. horizontal VMS

d. contractual VMS

Ethical choices in marketing are most often made _______. a. at home b. individually c. in a vacuum d. jointly e. at church

d. jointly

In the absence of ethics and compliance programs, employees will generally make decisions based primarily on their _______. a. personal values b. observations of how society behaves c. financial situation d. observations of how coworkers and superiors behave e. assessment of the law

d. observations of how coworkers and superiors behave

ACME Corp. is striving to foster a set of ethical values, beliefs, goals, norms, and rituals that members of an organization share. This is best described as _______. a. social responsibility b. marketing citizenship c. code of conduct d. organizational culture e. opportunity

d. organizational culture

That marketers have an obligation to engage in fair competition and build proper customer relationships best relates to which of the following? a. Citizenship b. Legal c. Ethical d. Philanthropic e. Economic

e. Economic

Which of the following statements about implementing an ethics and legal compliance program is false? a. It requires taking reasonable steps in response to violations of standards. b. It requires open communication. c. It requires consistent enforcement of standards from the code of conduct. d. It helps create a buffer zone on issues that could trigger serious legal complications for the company. e. It rarely needs to be revised.

e. It rarely needs to be revised.

Research suggests that a relationship exists between ______ and an organizational climate that supports marketing ethics and social responsibility. a. satisfied shareholders. b. profits c. reduced costs. d. a cost tradeoff e. a stakeholder orientation

e. a stakeholder orientation

Nick Clark is managing director for Southern Mutual Company, a financial services firm. Nick firmly believes that dress and grooming are important elements in creating a positive first impression and provides training to his account managers regarding the dress code and grooming policy. Southern Mutual does not allow any facial hair for men and stresses that women should pull their hair back away from their face because research suggests they will be perceived negatively. The Southern Mutual Company dress and grooming policies are an example of the importance of ______ in influencing ethical decision making. a. personal values b. organizational relationships c. strong leadership d. opportunity e. corporate culture

e. corporate culture

There will be significant ethical diversity in any one organization because of a. relationship pressures. b. organizational factors. c. organizational culture. d. opportunity. e. different levels of personal ethics.

e. different levels of personal ethics.

Companies that sell products with high profit margins are more likely to use _______. Companies selling products whose sales are directly related to product availability will most likely use _______. a. exclusive distributive; selective distribution b. selective distribution; exclusive distribution c. intensive distribution; exclusive distribution d. selective distribution; intensive distribution e. exclusive distribution; intensive distribution

e. exclusive distribution; intensive distribution

Distribution-related ethical issues arise when marketers a. do not provide intermediaries with enough information about how a product is priced. b. fail to disclose information to consumers about the risks associated with using a product. c. distribute a product that is very similar to a competing product. d. bribe salespeople to push one product over another. e. force channel intermediaries to behave in a specific manner.

e. force channel intermediaries to behave in a specific manner.

Which of the following is NOT a form of direct marketing? a. Catalog marketing b. Television home shopping c. Telemarketing d. Direct-response marketing e. Direct selling

e. Direct selling

Which of the following is a fraction of the size of conventional discount stores and typically offer very low prices on smaller size name-brand nonperishable household items? a. Hypermarkets b. Discount stores c. Warehouse showrooms d. Warehouse clubs e. Extreme-value stores

e. Extreme-value stores

Which of the following involves the processes to obtain resources to create value through sourcing, purchasing, and recycling including materials and information? a. Supply chain management b. Channel management c. Logistics management d. Operations management e. Procurement

e. Procurement

When you buy a new backpack from LLBean.com, which of the following consumer marketing channels are you using? a. Producer to retailer to consumer b. Producer to wholesaler to retailer to consumer c. Producer to industrial distribution to consumer d. Producer to agent to wholesaler to retailer to consumer e. Producer to consumer

e. Producer to consumer

Suppliers may use _______ to get rid of slow-moving inventory, while a franchiser may use them to maintain quality control and protect the franchiser's reputation a. Restricted sales territories b. Warehousing c. Refusal to deal d. Exclusive dealing e. Tying agreements

e. Tying agreements

Which of the following provides time utility by enabling firms to compensate for dissimilar production and consumption rates? a. Order processing b. Inventory management c. Transportation d. Materials handling e. Warehousing

e. Warehousing

If other organizational members approve of the activity and it is legal and customary within the industry, chances are that the activity is _______ from both an ethical and a social responsibility perspective. a. improper b. unacceptable c. moral d. inappropriate e. acceptable

e. acceptable

An ethical issue in the area of promotion is _______, which occurs when products are promoted as being more environmentally friendly than they really are. a. green marketing b. sustainability c. product recalls d. cause-related marketing e. greenwashing

e. greenwashing

The use of a variety of marketing channels to ensure maximum distribution is best called _______. a. channel integration b. logistics c. supply chain alliances d. digital distribution e. multichannel distribution

e. multichannel distribution

Hulu enables consumers to watch select TV shows whenever they want instead of when they are broadcast. This illustrates _______. a. place utility b. technological utility c. form utility d. possession utility e. time utility

e. time utility