MKTG351 Ch. 11, 13, & 14 Quiz

Which of the following statements is true regarding mood? A. Moods are relatively stable states B. Ad and brand attitudes are often influenced in a mood-congruent manner. C. Positive moods have not been shown to affect shopping behavior. D. Moods affect the consumption process, but they are not affected by the consumption process.

Ad and brand attitudes are often influenced in a mood-congruent manner

Janice and her mother were visiting an art gallery, and they were looking at modern art. When they came to one painting, Janice said, "I like that." When her mother asked her why she liked it, all she could say was, "I don't know, I just like it." Which component of attitude does this represent? A. affective B. cognitive C. latent D. suppressed

affective

Nominal decisions can be broken into which two distinct categories? A. promotion versus prevention decisions B. brand loyal decisions and repeat purchase decisions C. central versus peripheral decisions D. affective versus cognitive decisions

brand loyal decisions and repeat purchase decisions

Carissa is highly involved is a purchase decision for a new car. She has searched the Internet, visited car dealerships, talked to friends and family, and paid attention to advertisements. According to the elaboration likelihood model, by which route is Carissa likely to be persuaded? A. latent B. peripheral C. central D. primary

central

The elaboration likelihood model posits two routes to persuasion, which are the _____. A. manifest route and latent route B. direct route and indirect route C. central route and peripheral route

central and peripheral route

Very high levels of purchase involvement tend to produce A. adaptive decision making B. extended decision making C. nominal decision making D. rapid decision making

extended decision making

Which type of appeal uses the threat of negative (unpleasant) consequence if attitudes or behaviors are not altered? A. two sided appeal B. fear appeal C. comparative appeal D. unbalanced appeal

fear appeal

How does music influence consumer behavior? A. subliminally B. influences mood C. reduces perceptions of overcrowding D. changes temporal perspective

influences mood

Emma noticed that she was almost out of gas, so she pulled into the nearest gas station and filled up her tank. Emma's decision on which gas to purchase is characterized by A. extended decision making B. affective decision making C. low level of purchase involvement. D. top down decision making

low level of purchase involvement

Which type of consumer decision making includes only a limited internal information search and no external search for information? A. nominal decision making B. extended decision making C. affective decision making D. adaptive decision making

nominal decision making

The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as A. purchase involvement B. enduring involvement C. activated involvement D. personal involvement

purchase involvement

All those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior are known as A. consumption motivator B. consumption trigger C. consumption goal D. situational influence

situational influence

One aspect of purchasing from QVC, one of the cable shopping channels on television, is that the "offer" will expire within a certain amount of time, creating a sense of urgency among consumers. Teresa watches this channel frequently, and admitted that this aspect of the situation does influence her decision to buy something. Which characteristic of the situation is influencing Teresa and others' behavior? A. physical surroundings B. temporal perspective C. task definition D. disposal situation

temporal perspective

When orange juice attempted to expand the various times of day when consumers would see orange juice as an appropriate beverage to consume, they were trying to influence which situation? A. temporal perspective B. disposal situation C. usage situation D. antecedent states

usage

The owner of a local restaurant wants to enhance consumers' attitudes toward his restaurant by changing the affective component of their attitude. Which of the following is an appropriate approach to achieve this objective? A. Offer coupons to get consumers to visit the restaurant. B. Inform consumers that delivery is now available. C. Use positive music in their advertisements so that over time consumers will transfer the positive affect associated with the music to the restaurant.

use positive music in their advertisements so that over time consumers will transfer the positive affect associated with the music to the restaurant.