MKTG351 Final Exam

A community that wishes to keep an old town atmosphere has forbidden the use of any neon lighting. A __________________ would enforce this restriction. a. building code b. Trading area code c. Common maintenance code d. Zoning code e. Blue law

a

A customer that is loyal to a store a. Is committed to purchasing from the retailer and will seldom shop at the competition b. Has a high frequency of purchasing merchandise from the retailer c. Has made a recent purchase from the retailer d. Spends 80% of their discretionary income at the retailer e. Will respond to a direct mail advertisement and shop at the store for a sale.

a

A manufacturer's representative for a prestigious apparel line finds out that a small retailer in his territory has his newly released product line in their store, but he did not sell it to them nor are they "authorized" to have the products. What most likely would explain how the store obtained the merchandise? a. The unauthorized retailer may have gotten the products as diverted merchandise b. The unauthorized retailer may have gotten the products through the black market c. The products are most likely obtained from the gray market d. The unauthorized retailer may have had a typing contract with another vendor e. The unauthorized retailer may have an exclusive dealing agreement with another sales representative

a

A(n) _________________ compares actual and planned sales to determine whether more merchandise is needed to satisfy demand or whether price reductions are required a. Sell-through analysis b. GMROI c. ABC analysis d. Vendor analysis e. Multi-attribute analysis

a

After watching the 1937 movie Captains Courageous, Don wanted a Christ-Craft wooden boat in the worst way. Since he just received a large sum of money from his grandfather's will, he had the funds. Since these historic boats are unique and difficult to find, Don started searching on the internet for potential wooden boat dealers across the United States. This situation is referred to as a. Specialty shopping b. Impulse shopping c. Convenience shopping d. Demand-oriented shopping e. Comparison shopping

a

Anita is a regular customer at FreshGreens, a grocery store in her neighborhood. Recently, she started patronizing another store because it offered free home delivery. This scenario is an example of the failure of FreshGreens' ____________________ program a. Customer loyalty b. Brand loyalty c. Advertising d. Data warehousing e. Employee loyalty

a

Customer Lifetime value (CLV) is the a. Expected contribution from the customer to the retailer's profits over his or her entire relationship with the retailer b. Total amount of purchases the customer makes at the retailer c. Amount of shopping visits the customer makes at the retailer d. Value a customer places on retailers by importance and worth e. Assessment of how many valued customers shop with a retailer

a

Each time a transaction is made at Allen's store, he asks his customers for their zip code. Allen then manually plots the location of each customer on a map. Allen is attempting to identify the trade area for his store by what approach? a. Customer spotting b. Demographic plotting c. Adjacency graphing d. Customer clustering e. Census blocking

a

Fonics Inc., the telecom provider, has rented a small space in the airport to set up a vending machine that supplies tourists with temporary calling cards. This is an example of a(n) a. Merchandise kiosk b. Theme center c. Pop-up store d. Store-within-a-store e. Outlet

a

Identify a true statement about market weeks a. They are often located in wholesale market centers and a specific period of time in which buyers meet with vendors in their showrooms b. They are a concentration of vendors for two or three days that provides retailers opportunities to place orders and view what is available in the marketplace c. They are typically staged at convention centers d. They are commonly known as trade shows e. They are not associated with wholesale market centers

a

In a(n) ______________________, the retail buyer provides a specification for what they would like to be produced for their private-label products and then manufactures bid on the opportunity to be the supplier a. Reverse auction b. dutch auction c. subbrand proposal d. Exclusive proposition e. Commercial bribery scheme

a

In the CRM process, after constructing a data warehouse, the next step is to a. Analyze the customer data and identify target markets b. Develop CRM programs c. Comparative shop the competition d. Implement CRM programs to make a positive impact on sales e. Adjust prices and assortments according to the customer feedback

a

Khol's Department store and the Vera Wang Company worked together on developing a brand called Simple Vera to be carried exclusively at Khol's. They shared market research of what their target customer needs, likes and dislikes were to develop the right assortment at the right price. They agree to respond to the market nuances together, share trends, and sales analysis. This describes an example of a. A strategic relationship b. A cooperative agreement c. Corporate bribery d. Typing contract e. Corporate sponsorship

a

Overbooking appointments, taking reservations for dinner, and selling advance tickets are examples of ____________________ by service retailers a. Matching supply and demand b. Multichannel retailing c. Assortment plans d. Improving gross margin e. Continuous replenishment activities

a

Regression analysis a. considers each store at different locations independently b. Is a statistical model c. Is a probabilistic model d. Predicts if a consumer will patronize a store e. Takes into account only the store location and the time taken to travel to the store

a

Some retailers locate a smaller version of their typical retail store to create a buzz, test concepts, or to evaluate a new neighborhood or city. These retail formats are referred to as a. Pop-ups b. Freestanding sites c. Mixed-use developments d. Omnicenters e. Multiformat developments

a

The ____________________ is the number of each SKU in an assortment plan that the buyer wants to have available for purchase in a store a. Model stock plan b. Category captain c. End-of-month inventory d. Sales-to-stock ratio e. Inventory turnover

a

The purpose of a(n) __________________ system is to keep track of what the present inventory level is, when purchased merchandise is scheduled for delivery, and how much has been sold to customers a. Open-to-buy b. Perpetual c. Static d. Operating e. Sales forecasting

a

Merchandise like athletic socks, soup, take, and men's work boots is classified as a. Expected merchandise b. Sample merchandise c. Staple merchandise d. Seasonal merchandise e. Fashion merchandise

c

To minimize the negative impact of unprofitable customers, retailers can a. Charge customers for the services they are abusing like a stocking fee for returned goods b. Forbid the unprofitable customers from entering their store c. Charge potential unprofitable customers a higher price than what the product is ticketed at d. Implement 1-to-1 retailing e. Implement a high-pressure sales team to persuade unprofitable customers to buy more

a

What is true of a retailer's backup stock? a. It is the inventory used to guard against going out of stock when demand exceeds forecasts b. It refers to the case when the inventory level goes up and down in response to the replenishment inventory c. It is the combination of the BOM stock and average stock d. It is the basic stock amount combined with the planned sales e. It is the excess inventory used for promotion during special events

a

When Tamera negotiated her lease with the neighborhood shopping center to open her quilt and knitting shop, she requested that in her lease it should state that no other stores that sell crafts could also be located in the shopping centers. This is an example of a(n) a. Exclusive-use clause b. Escape clause c. Fixed-rate lease d. Inclusive use clause e. Prohibited-use clause

a

Which of the following is true of a retailer's perpetual inventory system? a. It takes into account the outgoing sales and the incoming merchandise to calculate an accurate inventory at the end of each day b. The costs of goods sold are calculated once the products are sold out c. The oldest inventory items are recorded as sold first but do not necessarily mean that the exact newest physical object has been tracked and sold d. The most recently received items are recorded as sold first which reduces the retailer's income taxes in times of inflation e. It is a physical count of products on hand at regular scheduled intervals

a

____________________ are retail locations for an individual, isolated store unconnected to other stores a. Freestanding sites b. Central business districts c. Discount-anchored centers d. Off-price centers e. Neighborhood centers

a

_____________________ are charges imposed by a retailer to stock a new item a. Slotting fees b. Tariffs c. Markdown money d. Markup money e. Sales tax

a

_____________________ includes goods made and sold without the permission of the owner of a trademark or copyright a. Counterfeit merchandise b. Staple merchandise c. Fashion merchandise d. Seasonal merchandise e. Buffer merchandise

a

______________________ are open-air shopping centers composed mainly of upscale apparel shops, boutiques, and gift shops carrying selected fashions or unique merchandise of higher quality and price along with restaurants and entertainment and therefore are usually located in higher-income areas. a. Lifestyle centers b. Power centers c. Theme/festival centers d. Omnicenters e. Community strip shopping centers

a

________________________ is the breadth of a retailer's merchandise and the number of different merchandising categories within a store or department. a. Variety b. Assortment c. Mixture d. Selection e. Categorization

a

A _____________________ is a core urban area containing a population of more than 50,000 inhabitants, together with adjacent communities that have a high degree of economic and social integration with the core community. a. Semi-urban statistical area b. Metropolitan statistical area c. Peri-urban statistical area d. Micropolitan statistical area e. Megapolitan statistical area

b

According to the customer pyramid hierarchy, which of the following is true of the iron segment customers of a retailer? a. Even though they buy a significant amount of merchandise from the retailer, they are equally likely to patronize some of the retailer's competitors b. Their spending levels, loyalty, and profitability are not substantial enough for special treatment c. They make a negative contribution to the firm's income d. They often buy merchandise on sale or abuse return privileges e.They often place more value on customer service than price.

b

CVS, a drug store, retails its own set of products that closely imitates a popular manufacturer's brand in appearance and packaging. This is an example of a ___________________ brand a. Generic b. Copycat c. Family d. National e. Sub

b

For a retailer, which of the following steps would help in negotiating a deal with vendors effectively? a. Using a minimal number of retailers b. Being aware of deadlines c. Insisting on subjective information d. Using personal connections to the vendor e. Dominating the conversation

b

In a specialty shopping situation, the consumer a. Is willing to expend effort in comparing all the available options. b. Is brand and/or retailer loyal c. Expects the product to be available in a convenient location d. Is concerned with minimizing the purchase effort e. Does not have a specific brand in mind.

b

Mead paper products, Cover Girl cosmetics, and Apple computers are all examples of _______________________ brands a. Private-label b. National c. General d. Generic e. Licensed

b

National chain stores have found that private brands help differentiate them from their competitors. As the size of retail companies has increased through mergers and acquisitions, the procurement of private-label products to develop a distinctive identify has become more possible of late through a. Marketing plans b. Economies of scale c. Competitive pricing d. Decreased popularity of national brands e. Manufacturing being strong armed to producing these products

b

Pens are stocked in the stationery as well as puzzle book section. This is most likely to be finding from a. Cost-benefit analysis b. Market basket analysis c. Cost-effectiveness analysis d. RFM analysis e. Cost-utility analysis

b

Retailers that have similar target customers and compete against each other have greater drawing power which mutually benefits all the retailers when they are located near each other. This principle is referred to as a. Multiple risk b. Cumulative attraction c. Consumer spotting d. The assemblage approach e. Diminishing adjacencies

b

Selecting vendors as category captains a. Adds a layer of complexity to the merchandise management tasks b. Enables application of knowledge obtained from a vendor's experience with other retailers c. Splits profits of the retailer and results in financial loss d. Prevents price fixing e. Promotes smaller brands by giving them increased shelf space

b

Some inner-city areas lack access to affordable fresh produce, meat, and dairy products. Because of this areas are considered a. A zero zone b. Food deserts c. Blue code areas d. Comparative campuses e. Specialty spots

b

The menswear buyers from Macy's are attending the "MAGIC Marketplace" to search for new trends, meet existing vendors, and talk to sales representatives as they walk through the exhibit area. The buyers are at a. A retail exchange b. A trade show c. A wholesale market d. Market week e. A market square

b

Which of the following is a way to achieve customer alchemy? a. Dissatisfying platinum and gold customers b. Increasing the sales made to existing customers through add-on selling c. Analyzing the data collected from platinum and gold customers d. Converting customers who are loyal to other retailers to shop at your store e. Listening to customers and altering loyalty programs to better satisfy their needs

b

Which of the following statements is an advantage of freestanding sites? a. They have lower occupancy costs than shopping centers b. They have fewer restrictions on signs, hours, or merchandise c. They have lower vehicular traffic d. They have higher pedestrian traffic e. They do not have any common area maintenance fees

b

Which of the following statements is true of Main Street locations? a. They generally have higher occupancy costs than locations in most gentrified urban areas b. They often have some restrictions due to town or reorganization planning c. They offer a wider range of recreational and entertainment activities than those available in primary central business districts d. They draw as many people as central business districts e. They refer to the primary shopping areas in large cities and their suburbs

b

Which of the following statements is true of comparison shopping? a. Consumers involved in comparison shopping have a well-developed preference for a brand or model b. Category specialists offer the same benefits of comparison shopping as a collection of co-located specialty stores. c. Consumer involved in comparison shopping situations are seldom involved in the purchase decision d. Consumers avoid comparison shopping when the store is located in a destination store

b

With reference to store sales, which of the following considerations must be kept in mind while choosing a site? a. The distance between the store and parking lot does not matter as long as parking space is adequate b. Locations with complementary, as well as competing, adjacent retailers have the potential to build traffic c. Pedestrian traffic flow affects store sales, whereas vehicular traffic does not d. The visibility of the store front and signage is not important e. Locations with no restrictions are preferable

b

_____________________ is when a vendor and a retailer share the costs and benefits of a pricing promotion a. Promotional expense b. Cooperative advertising c. An advertising stipend d. A lift-out e. A corporate sponsorship

b

______________________ prohibits vendors from offering different retailers different prices and purchase order terms for the same merchandise and quantity a. Typing contract b. The Robinson-Patman Act c. The resale price policy d. The chain store mandate e. Copycat infringement law

b

_______________________ is the depth of merchandise and the number of SKUs within a subcategory. a. Variety b. Assortment c. Mixture d. Selection e. Categorization

b

________________________ is a positive indicator when evaluating store locations a. An area that has a low disposable income b. An area that has minimal legal regulations c. An area that is sparsely populated d. An area that has a low median wage e. An area that has minimal economic growth

b

A(n) ________________________ identifies the performance of individual SKUs in the assortment plan a. Sell-through analysis b. GMROI c. ABC analysis d. Vendor analysis e. Multi-attribute analysis

c

An art supply store and a framing sign a contract for leasing space in a shopping center such that if any of them leaves, the other store would not be penalized if it decides to vacate as well. This is an example of a(n) a. Prohibited-use clause b. Fixed-rate leases c. Cotenancy clause d. Exclusive-use clause e. Common area maintenance clause

c

At Mall of America, Macy's and Nordstrom are a. Lifestyle stores b. Outparcels c. Anchor stores d. Fringe stores e. Shopping malls

c

Basing a forecasted sales figure on last year's data is best used for a. Fad merchandise b. Test merchandise c. Staple merchandise d. Seasonal merchandise e. Fashion merchandise

c

Customer relationship management (CRM) a. Is a unidirectional process b. Aims to build a brand name c. Is about identifying and building relationships with patrons d. Is about developing a better rapport between managers and employees e. Is performed for the development of new products

c

The analog approach to estimating potential sales for a store site a. Is applicable to a retailer with a large number of stores b. Is more objective than the other models c. Is a more subjective approach d. Considers each site independently e. Is a probabilistic model

c

To reduce the level of conflict, most franchise agreements grant franchisees an exclusive territory. This can be a benefit of operating a franchise so as to avoid a. Fringe trading b. Drawing power c. Cannabilization d. Artificial barriers e. Congestion

c

Which of the following is true of forecasting for fashion merchandise categories? a. It is independent of the sales figures from the previous year b. The forecast made from social media mining is invariably incorrect c. It is likely to take inputs from fashion trend services d. Vendors are not likely to be knowledgeable about market trends e. It is constant across the retail channels over which a product is being offered

c

Which of the following is used to improve the effectiveness of frequent-shopper programs? a. Flattening the rewards hierarchy b. Treating one-off shoppers like VIPs c. Incorporating charitable activities d. Setting static rewards e. Rewarding only specific transactions

c

Which of the following statements is true of stores in unplanned locations? a. They store location has centralized management b. The store security is taken care of by a centralized management c. The store opening and closing hours are determined by the sore management d. The store is not responsible for the outdoor signage e. The store is not responsible for the parking lot lighting

c

With reference to segmenting customers, the condition of the 80-20 rule supports that a. To gain 20 customers, a retailer needs to market to at least 80 customers b. 80% of the customers drive 20% of the sales and profits c. 80% of the sales or profits come from 20% of the customers d. 80% of the time, 20% of the customer data mined is incorrect e. 80% of the customer base can be retained with a 20% off coupon

c

With reference to store sales, which of the following is true of the site accessibility? a. Accessibility is lesser for sites on uncongested highways b. Accessibility is greater at streets with no traffic lights c. Accessibility is greater for sites located near major highways d. Accessibility is greater at lanes that enable no turns into the site e. Natural barriers do not have an impact on a particular site

c

You are a vendor representative with a new line of fashion watches showing it to a new buyer. The costume jewelry buyer says she would like to buy the line but has too many lines of fashion watches in her assortment already that are not selling. She continues to complain that her worst-selling brand of watches will not help her out with any markdown allowances or take any of the merchandise back. She states that she is no longer buying any more merchandise from this line and will have to wait until it sells before she can bring in a new line of watches. What might you suggest or negotiate? a. Cooperative advertising b. Doing a charge back c. Doing a buyback d. Commercial bribery e. Selling the product on the black market

c

1-to-1 retailing a. Is more likely to occur in larger retail stores b. Is performed by stores with advanced database and mining facilities c. Refers to the practice in which the merchandise is targeted toward a particular group d. Improves customer loyalty e. Places more emphasis on price than customer service

d

A _________________ is a group of items targeting the same customer type, such as men's designer sweaters a. SKU b. Department c. Merchandise group d. Classification e. Subclass

d

A store is slated to open in an urban area of Chicago's "Loop," formerly home to a department store for over 100 years. The store will carry its typical products, including grocery items stocked only in this store as there are no stores in a 5-mile radius. The store planners evaluated many different factors, but __________________ was the most desirable factor for this site. a. Ease of logistics b. Economies of scale c. Low operating costs d. Lack of competition e. Cannibalization

d

After developing a plan for managing merchandise inventory in a category, ___________________ is the next step in the merchandise management process. a. Replenishing the inventory levels b. Planning for the following season c. Analyzing the performance and making adjustments d. Allocating the merchandise purchased e. Negotiating with the GMM and DMM for open-to-buy money

d

Dick's Sporting Goods has many store locations in the Minneapolis area. One of its stores is an attractive glass front, free-standing massive size two-level store and has great visibility from the interstate. The only problem is that there are no interstate exits near the store site and customers that see the store from the interstate often cannot figure out how to get to the store. This store site has poor a. Traffic flow b. Visibility c. Sustainability d. Accessibility e. Interception.

d

Fashion merchandise a. Refers to categories that are in continuous demand over an extended time period b. Is relatively easy to forecast demand for c. Requires merchandise planning systems that perform continuous replenishment d. Offers less flexibility in correcting forecasting errors e. Does not require end-of-season sales

d

In a convenience shopping situation, the consumer a. Is brand/retailer loyal b. Is deeply involved in the purchase decision c. Is willing to expend effort in comparing all the available options d. Is relatively inventive to price e. Is not willing to compromise on the product they like

d

In strategic relationships, the a. Overall size of profit remains constant b. Retailer increases sales while the vendor maintains previous sales figures c. Retailer and vendor have different objectives d. Overall risk in investment decreases e. Relationship between the retailer and vendor is likely to be adversarial

d

Many inner-city areas are going through a process of __________________ which is the renewal and rebuilding of offices, housing, and retailers in deteriorating areas coupled with an influx of more affluent people that displaces the former, lower-income residents a. Retail segmentation b. Globalization c. Marginalization d. Gentrification e. Trade zone expansion

d

Neighborhood Centers a. Are encloses from weather effects b. Provide a range of recreational and entertainment activities c. Are anchored by at least one big-box store. d. Are designed for convenience shopping e. Have high occupancy costs

d

Reverse auctions a. Are popular with vendors b. Follow a many buyers, single seller system c. Are used for reselling merchandise d. Are used to procure store-brand merchandise e. Compel the retailer to buy the product from the lowest bidder

d

The __________________ is responsible for providing security, parking lot lighting, outdoor signage, advertising, special events to attract consumers, and so on a. Development preservation b. Location revival association c. Mixed use arrangement d. Common area maintenance e. Community coverage

d

The cookies used over the internet a. Are used to make automated payments online b. Refers to special promotional offers for items sold through the internet channel c. Are used to monitor the retail outlets visited by a customer during a day d. Are used to identify the online activities of a customer e. Are used by retailers to keep track of the inventory

d

The data warehouse a. Is distinct from the retailing data warehouse b. Contains only the contact information of customers c. Does not aggregate the information of customers in a household d. Keeps track of the spending patterns of the customers e. Is directly linked to the payment portal to debit money for purchases

d

Trade area zones are best determined based upon a. Customers' interests b. Demographics c. Cost of the site d. Customer drive time e. Psychographics

d

When a retailer offers large assortments, there is a a. Lesser chance that a customer will find the product that he or she requires b. Lower complexity associated with the purchase decision c. Lower latency associated with the checkout process d. Higher level of stimulation associated with the shopping experience e. Greater possibility of stockouts

d

Which of the following does not accurately describe customer relationship management? a. Through CRM, retailers recognize that all customers are not equally profitable b. Through CRM, retailers may treat certain customers differently c. Through CRM, retailers concentrate on providing more value to their best customers using targeted promotions d. Through CRM, retailers try to increase the share of wallet with all customers e. Through CRM, retailers provide more incentives to their best customers

d

Which of the following is a feature of production facilities located in developing economies? a. High labor cost b. Shorter lead times c. Low transportation costs d. Tariffs e. Increase in product quality

d

Which of the following must be considered when allocating merchandise to stores? a. The decision about the quantity of merchandise to purchase is more important b. The allocation decision is independent of previous sales figures c. The allocation decision is independent of the geodemographics of a store's trading area d. The allocation decision depends on the current inventory in a store e. The allocation decision is independent of the paycheck cycle

d

Which of the following stages is most likely to involve generation of a trade map using the data warehouse of current customers using ESRI's GIS software? a. Negotiating a lease b. Matching characteristics of present trade area with potential sites c. Analyzing trade area characteristics d. Defining present trade area e. Conducting a competitive analysis

d

Which of the following stages would involve determining the predominant ethnicity groups in an area? a. Conducting a competitive analysis b. Matching characteristics of present trade area with potential sites c. Defining present trade area d. Identifying trade area characteristics e. Negotiating a lease

d

___________________ offer the consumer a product that is comparable to a manufacturer's brand quality, sometimes with modest price savings a. National brands b. Generic brands c. Copycat brands d. Premium store brands e. Exclusive brands

d

According to the customer pyramid hierarchy, which of the following is true of the platinum segment customers of a retailer? a. Even though they buy a significant amount of merchandise from the retailer, they are equally likely to patronize some of the retailer's competitors b. Their spending levels, loyalty, and profitability are not substantial enough for special treatment c. They make a negative contribution to the firm's income d. They often buy merchandise on sale or abuse return privileges e. They often place more value on customer service than price

e

Frequent-shopper programs a. Are useful for building long-term customer loyalty b. Are perceived to be of high value by the customers c. Offer discounts that are especially attractive to high CLV shoppers d. Are extremely simple and cheap to implement e. Are difficult to revise or correct.

e

In the awareness phase in a strategic partnership, the buyer and the vendor a. Begin to explore the potential benefits and costs of a partnership b. Begin to work on joint promotional programs c. Make significant investments in the relationship d. Experience an increase in sales e. Do not perform any transactions

e

Kellogg's is a family brand is associated with the Frosted Flakes __________________ brand a. Generic b. Premium c. National d. Store e. Sub

e

Nick has a profitable liquor store and plans to open up another liquor store in a neighboring community. He contacted the landlord of a shopping center with a vacant storefront. To his surprise, his request for a least was denied. What most likely prevented the landlord from leasing to Nick? a. An escape clause b. An exit clause c. A fixed-rate clause d. A licensing clause e. A prohibited-use clause

e

Shopping malls a. Are the latest trend in retail outlets b. Experience significant vehicular traffic and drive-through business c. Have a small trade area d. Have low occupancy costs e. Are climate-controlled and are open all-year around

e

Some parts of Centerville are restricted for residents only, while other parts of the city allow for retail stores. This illustrates a. Trading area codes b. Blue laws c. Building codes d. Common maintenance codes e. Zoning

e

The ____________________ contains transactions, customer contacts, customer preferences, descriptive information, such as demographic and psychographic data, and responses to marketing activities a. Promotion database b. Security policy c. RFM analysis d. Market basket analysis e. Data warehouse

e

The most common type of lease used at community and neighborhood shopping centers is a. Percentage of sales leases b. Full service leases c. Pro bono leases d. Variable-rate leases e. Fixed-rate leases

e

Trade area zones a. Are unaffected by the presence of roads, highways, and natural barriers b. Are unaffected by the relative placement of competitive stores c. Consist of concentric circles around a central store d. Do not vary depending on whether the city is large or small e. Are defined based on the driving time

e

When Emily went to the Lands' End website on her laptop to browse for swimwear, the first thing she saw was a personalized greeting. Which of the following best describes how LandsEnd.com knew it was Emily? a. She ordered before and told them her name b. Her name is on all of her shipments as well as her address c. She used a password d. Another retailer sold her private information to Lands' End e. Landsend.com places cookies on her hard drive to identify her when she visits

e

When the backup stock is large a. The product availability decreases b. The retailer is likely to lose sales c. Inventory management work is minimized d. The GMROI increases e. The assortment and variety increases

e

Which of the following has the least importance of all of these factors when making decisions about purchasing and allocating merchandise to stores? a. The store or department's annual sales volume b. The decision about the type of merchandise to allocate to each individual store c. The timing of when to allocate the merchandise to the stores d. The geodemographics of a store's trading area e. The quality of the merchandise in terms of too much or too little

e

Which of the following is not used to estimate customer CLV? a. Past shopping behaviors to predict future behaviors b. The gross margin made from the customer's purchases c. The costs associated with serving the customer d. The cost of promotions to attract the customer e. The customer's household income

e

Which of the following is the first step while using the analog approach? a. Defining present trade area b. Matching characteristics of present trade area with potential sites c. Analyzing trade area characteristics d. Negotiating a lease e. Conducting a competitive analysis

e

_______________________ locations involve an agreement in which a retailer rents a part of the retail space in a store operated by another independent retailer. a. Theme center b. Shopping mall c. Pop-up d. Merchandise kiosk e. Store-within-a-store

e