MNGT 104 Chapter 9

Omnichannel merchants are aslo referred to: A. Bricks-and-clicks companies B. Virtual merchants C. Catalog merchants D. Manufacturer-direct firms

A. Bricks-and-clicks companies

Which of the following threatens to slow e-commerce growth? A. Economic conditions, including rising inflation B. Consumer interest in sustainability C. The increase in BOPIS functionality D. The increased use of subscription-based boxes by omnichannel merchants

A. Economics conditions, including rising inflation

Which of the following is an on-demand service company focused on grocery shopping? A. Instacart B. Task Rabbit C. Lyft D. Uber

A. Instacart

Within the major service industry groups, companies can be categorized generally into those that provide transaction brokering and those that involve which of the following? A. Providing hands-on services B. Information brokering C. Personalization D. Retailing goods

A. Providing hands-on services

Which of the following provides a financial snapshot of a comapny's assets and liabilities (debts) on a given date? A. Operating margin B. Balance sheet C. Gross margin D. Working capital

B. Balance sheet

Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer? A. Disintermediation B. Channel conflict C. Localization D. Hypermediation

B. Channel conflict

Which of the following is not considered a current asset? A. Marketable securties B. Long-term investments C. Cash D. Accounts receivable

B. Long-term investments

Which of the following is not a major trend in the online job recruitment and career services industry? A. Video and remote recruiting B. Disintermediation C. Social recruiting D. Use of artificial intelligence technologies in the hiring process

B. Disintermediation

The term supply-push refers to: A. Channel conflict B. Making products prior to orders being received based on estimated demand C. Waiting for orders to be received before building a product D. Mult-channel manufacturers who sell directly online to consumers

B. Making products prior to orders being received on estimated demand

Which of the following best explains why the service sector is a natural avenue for e-commerce? A. The service sector requires "rich" marketing messages to reach new customers B. Much of the value in services is based on the collection, storage, and exchnage of information C. It is not; services are difficult to translate to e-commerce because they all rely on face-to-face communication D. The service sector is less geographically reliant and more globally oriented

B. Much of the value in services is based on the collection, storage, and exchnage of information

Which of the following is not one of the methods used by traditional retailers to develop omnichannel integration? A. Online catalog B. Online supply-push C. Online promotions for offline purchases D. Online order, in-store pickup

B. Online supply-push

What is the largest sector of the online travel services market in terms of revenue? A. Car reservations B. Hotel reservations C. Airline reservations D. Cruise/tour reservations

C. Airline reservations

Which of the following is not an example of a transaction broker? A. A stockbroker B. An employment agency C. An accountant D. A real estate agent

C. An accountant

Virtual merchants face potentially large costs for all of the following except: A. Building an order fulfillment infastructure B. Building and maintaining a website C. Building and maintaining physical stores D. Developing a brand name

C. Building and maintaining physical stores

All of the following are strategic factors that pertain specifically to a firm and its related business except: A. Synergies B. Technology C. Power of customers D. Core competencies

C. Power of customers

Which of the following is not a fundamental condition for success in retail? A. Developing highly efficient inventory and fulfillment systems B. Charging high enough prices to cover the costs of goods and marketing C. Spending a large amount on customer acquisition and marketing D. Having a central location in order to attract a large number of shoppers

C. Spending a large amount on customer acquisition and marketing

All of following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except: A. Developing a fast-response online order and fulfillment system B. Channel conflict C. Moving to a demand-pull model D. High-cost structures

D. HIgh-cost structures

All of the following statements about the online real estate services markert are true except: A. the primary service offered by real estate sites is a listing of houses available B.The major impact of internet real estate sites has been in influencing offline decisions C. The first step in the home buying process for nearly all ages of home buyers is to look online D. The Internet and e-commerce have created a revolution in the real estate value chain

D. The internet and e-commerce have created a revolution in the real estate value chain

For a quick check of a firm's short-term financial health, examine its: A. Long-term debt B. Gross margin C. Cost of sales D. Working capital

D. Working capital

The lower the ________ compared to revenue, the higher the gross profit A. Cost of sales B. Operating expenses C. Gross margin D. Assets

A. Cost of sales

Which of the following is not characterized as an operating expense? A. The cost of products being sold B. Amortization of goodwill C. Marketing costs D. Administrative overhead

A. The cost of products being sold

All of the following statements about the online insurnace industry are true except: A. The preference for purchasing insurance in-person compared to online has increased over the years B. The wave of interest in fintech companies is starting to filter into the insurance industry C. More than 50% of consumers use social media to gather information about insurance companies and advisors D. The industry has been very successful in attracting visitors searching for information about prices and terms of insurance policies

A. The prefernece for purchasing insurance in-person compared to online has increased over the years

All of the following are advantages of online retail except: A. Lower cost of distribution B. Ability to change prices C. Lower supply chain costs D. Faster delivery of goods

D. Faster delivery of goods