Module 1 challenge

A junior data professional working for an online retailer is asked to determine which ads are most successful with shoppers. They review click-throughs compared to the type of ads presented, then group the ads accordingly. Which data problem type does this scenario describe?

Categorizing things

A technology company faces escalating prices for a key part of one of its software applications. Data professionals at the firm discover that many other tech companies are experiencing the same issue. They reach out to the other affected businesses to share data and brainstorm solutions to their parallel challenges. What data problem type are they solving?

Discovering connections

Which of the following questions are open-ended? Select all that apply.

How would you describe this book?, What are the three most important life lessons you have learned?, On a scale of 1-10 (with 10 being most important), how important is eating healthy?

A junior data analyst sorts sales data by product category. Then, they group that information into broader concepts, such as customer demographic and geographic region. Which data problem type does this scenario describe?

Identifying themes

For what reasons would it be unfair for a car dealer to ask customers, "Why are our cars better than other cars on the market?" Select all that apply.

It is a leading question, It makes assumptions

A software company wants to develop new applications that customers will enjoy. They use an algorithm to monitor current trends and gain business intelligence about customer buying patterns. Which data problem type does this scenario describe?

Making predictions

A transportation and logistics provider aims to devise new delivery routes. They use an algorithm to monitor current traffic patterns and develop business intelligence about the busiest roads and intersections. Which data problem type does this scenario describe?

Making predictions

Which of the following statements correctly describe the SMART methodology? Select all that apply.

Relevant questions lead to answers that help solve the problem, Time-bound questions specify the time to be studied, SMART stands for specific, measurable, action-oriented, relevant, and time-bound.

Fill in the blank: The question, "Which aspects of our packaging can be updated in order to make our product more customer-centric?" is _____ because it encourages change.

action-oriented

Fill in the blank: When solving the _____ problem type, a junior data analyst at a home goods retailer provider analyzes sales data from the past three years. They then use this information to understand what led to slumps in customer demand and what is likely to cause them again.

finding patterns

Fill in the blank: When solving the _____ problem type, a data analytics team notices a surprising shift in global economic conditions.

spotting something unusual