Module 1 Quiz Questions

What are ways to collect customer data? Select all that apply. Assume based on prior experiences Conduct customer interviews Analyze web data Review previous customer data

Conduct customer interviews, Analyze web data, Review previous customer data

Fill in the blank: _____ are information specific to the customer, such as age, gender identity, income, family size, occupation, education, and location. Demographics Quotes Barriers Goals

Demographics

Which of the following are strategies and tactics to increase awareness among potential customers? Select all that apply. 1 point Remarketing ads Display advertising Social media advertising Search engine marketing Email marketing

Display advertising Social media advertising Search engine marketing

Which of the following are strategies and tactics to increase the conversion rate of potential customers? Select all that apply. 1 point Ignore abandoned carts Increase website speed Offer a money back guarantee Experiment with A/B tests

Increase website speed Offer a money back guarantee Experiment with A/B tests

Which of the following are strategies and tactics to increase the loyalty of paying customers? Select all that apply. 1 point Provide freebies Increase site speed Offer a rewards program Optimize the checkout process Encourage reviews

Provide freebies Offer a rewards program Encourage reviews

Which of the following are strategies and tactics to build consideration among potential customers? Select all that apply. 1 point Offer a rewards program Increase website speed Send remarketing ads Display testimonials Do email marketing

Send remarketing ads Display testimonials Do email marketing

What are the main components of a customer persona? Select all that apply. The barriers that keep the persona from achieving their goals The goals the persona wants to achieve The entire set of demographic data for the persona The personal characteristics the persona represents

The barriers that keep the persona from achieving their goals, The goals the persona wants to achieve

Question 3 Which of the following could be a difference between the awareness and consideration marketing funnel stages? 1 point Awareness stage strategies are easier to do than consideration strategies. The awareness stage strategies need management approval. Consideration stage strategies cost more than awareness strategies. The consideration stage may be more in-depth and persuasive.

The consideration stage may be more in-depth and persuasive.

What best describes the conversion stage of the marketing funnel? 1 point The process to reduce costs and meet the budget The process to get a potential customer to take a desired action The process to make a potential customer first aware of a brand The process to build interest among a potential customer

The process to get a potential customer to take a desired action

Why would you create customer personas? Select all that apply. To better understand the customer's perspective To make it easier to create customized content To develop the budget To create effective ad targeting

To better understand the customer's perspective, To make it easier to create customized content, To create effective ad targeting

What best describes the awareness stage of the marketing funnel? 1 point When the marketer makes it easier for the customer to make a purchase When a potential customer talks to their friends about the product or service after making a purchase When the marketer builds interest about the product or service When a potential customer first learns of a product or service

When a potential customer first learns of a product or service

Question 3 What best describes the loyalty stage of the marketing funnel? 1 point When customers become repeat customers and brand advocates When customers first become aware of a brand When customers click on an online ad for a brand When customers' interest initially builds in a brand

When customers become repeat customers and brand advocates