Module #4 Quiz Questions

Which keyword matching type is the most flexible and may match to queries that do not include the keyword itself? Narrow match Exact match Phrase match Broad match

Broad match

Which of the following are types of Google Ad extensions? Select all that apply. Price extension Chat extension Sitelink extension Location extension

Price extension Sitelink extension Location extension

Which of the following are types of ads someone may encounter in the search engine results pages (SERPs)? Select all that apply. Display ads Shopping ads Text ads Local service ads

Shopping ads Text ads Local service ads

What is the benefit of the pay-per-click (PPC) payment model? The advertiser only pays when someone sees the ad online. The advertiser only pays a large upfront cost for the ad. The advertiser only pays when a sale occurs on their website. The advertiser only pays when someone clicks on an ad.

The advertiser only pays when someone clicks on an ad.

Which of the following are search engine marketing (SEM) advantages? Select all that apply. To display a graphics-based ad to likely customers To reach likely customers To quickly appear in the search results pages To learn which ads are driving sales

To reach likely customers To quickly appear in the search results pages To learn which ads are driving sales

What are the three main factors that determine Ad Rank? Select all that apply. Ad and landing page quality Bid amount Ad type Ad extensions

Ad and landing page quality Bid amount Ad extensions

Which of the following are best practices when creating a Google Search ad? Select all that apply. Avoid generic sales language. Optimize the landing page. Include at least one keyword in the headlines. Implement no more than two ad extensions.

Avoid generic sales language. Optimize the landing page. Include at least one keyword in the headlines.

Which of the following are some steps to take when creating a Google Ad? Choose all that apply. Choose a bidding strategy. Schedule an appointment with a Google representative. Choose the campaign type. Set a budget.

Choose a bidding strategy. Choose the campaign type. Set a budget.