mr ch 7

an email survey shouldn't take more than __ minutes to complete and a phone interview should take less than __ minutes

12, 10

what is a technology that allows answer to telephone interviews to be entered directly into a computer for processing?

CATI (computer-assisted telephone interviewing)

what is ti called when the respondent tells you what you think you want to hear, they just say yes bc they think it'll make the interviewer happy?

acquiescence bias (this happens a lot when you're researching about a potential new product)

what is it called when one believes a celeb/idol/ or just an attractive person on whatever they say just bc you like them or find them attractive even if they have no credibility in what they're talking about?

auspicious bias

error and ______ mean the same thing

bias

phone interviews conducted from a central location allowing firms to hire a staff of professional interviewers and to supervise and control the quality of interviewing more effectively is known as what?

central location interviewing

what is a letter that accompanies a questionnaire to induce the reader to complete and return the questionnaire?

cover letter

filling in responses for respondents that do not really exist is known as what?

curb stoning

what is known as a group of people that have the information that you need

population of interest

what is the mistake by having the wrong type of population called?

population specification error

what is a screening procedure that involves a trial run with a group of respondents to iron out fundamental problems in the survey design?

pretesting

______ involves the interviewer asking for clarification with standardized questions if the respondents answer was too brief.

probing (useful for obtaining unstructured info)

what is a small box box button that can be inserted into a word-processing or JavaScript document that allows a respondent to indicate a choice with a check mark or X?

radio boxes (buttons)

the number of questionnaires returned or completed divided by the number of eligible people who were asked to participate in the survey is known as what?

response rate

a firm that selects a sample from the phone book will have some systematic error because unlisted numbers are not included is an example of what?

sample selection error

surveys in which the respondent takes the responsibility for reading and answering the questions

self-administered questionnaires

what is it called when an error occurs bc ppl who feel strongly about a subject are more likely to respond to survey questions than those who feel indifferent about it?

self-selection bias (think of comment cards or surveys left at the tables at restaurants)

what is it called when youre interviewing someone and they feel the need to impress you bc they dont have as high of income as you or have a lower social status than you?

social desirability bias

what is it called when the respondent misunderstands the questions, gives a best-guess answer, they tried to be truthful but the question was tricky, or their was a language misinterpretation (diff slang or lingo)?

unconscious misrepresentation

what is it called when the data is miscalculated or entered in wrong; an honest mistake

data processing error (error made back in the office after bein in the field)

what is it called when ppl give you wrong answers on purpose?

deliberate falsification

what is a survey method that requires the interviewer to travel to the respondent's location to drop off questionnaires that will be picked up later known as?

drop-off method

what is it called when the respondent gives you all "yes's" (all 5's) or all "no's" (1's)

extremity bias

what is known as a list of the pop of interest?

frame

when you want a list of land lines and you us a nac and lufkin phone book.. half of your numbers aren't even in nac, so your frame is way off is an example of what?

frame error

nodding your head whenever you ask a question is an example of what?

interviewer bias

an interviewer getting lazy and doesn't want to stay at the mall and interview until 9 but they still record that they did it anyway

interviewer cheating

accidentally checking the wrong box or cant read own handwriting when you go to transfer the data is an example of what?

interviewer error (error made in the field)

the failure of a respondent to provide an answer to a survey question is known as what?

item nonresponse

what is it called when the respondents aren't home, don't respond, refuse to respond, or aren't able/applicable to respond?

non-response error