OMIS 350 TEST 2

best practices

1. Enterprise software is built around thousands of predefined business processes that reflect:

improving forecast of consumer behavior

1. Enterprise systems improve management decision making in all the following ways except:

Lead Management

1. Major CRM software products include which of the following capabilities to support the sales process?

assigning and managing customer service requests.

1. Marketing modules in CRM systems provide tools for all of the following except: Select one:

calculating cltv

1. Operational CRM applications include tools for all of the following except:

managing customer service requests

1. SFA modules in CRM systems provide tools for all of the following except:

cross-selling

1. Selling a customer with a checking account a home improvement loan is an example of:

generating demand forecasts for products.

1. Supply chain execution systems provide all of the following functions except:

planning and execution

1. Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems.

upstream portion of the supply chain

1. The ________ includes a company's suppliers, the suppliers' suppliers, and the processes for managing relationships with them?

reducing information uncertainty

1. The bullwhip effect can be countered by:

increased inventory levels

1. The business value of an effective supply chain management system includes all of the following except:

churn rate

1. The measurement of the number of customers who stop using or purchasing products or services from a company is called:

cycle

1. The total time it takes to complete a business process, from start to finish, is called its ________ time.

customizing less than 5 percent of the enterprise system processes

1. To achieve the maximum benefit of a new ERP system, Tasty Baking implemented an enterprise system by:

add safety stock

1. To eliminate excessively high inventories of its Pampers disposable diapers at various points along its supply chain because of such distorted information, Procter & Gamble did all of the following except:

increases in inventory across all tiers

1. Uncertainties in the supply chain often lead to:

Social CRM

1. Using social networking tools to converse with customers is called:

Pull-based

1. Walmart's continuous replenishment system is an example of a ________ model. Select one:

Customer Lifetime Value (CLV)

1. Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company?

Analytical CRM

1. Which of the following customer relationship management applications provides analysis of customer data?

Social CRM

1. Which of the following enables a business to connect customer conversations and relationships from social networking sites to CRM processes?

Configuration tables

1. Which of the following enables a company to tailor a particular aspect of enterprise software to the way a company does business?

supply chain planning system

1. Which of the following enables a firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product?

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1. Which of the following is an important capability for sales processes that is found in most SFA modules in major CRM software products?

employee relationship management

1. Which of the following is not a business intelligence feature of SAP's next generation business intelligence applications?

employee relationship management

1. Which of the following is not a feature of next generation business intelligence applications?

JDA Software

1. Which of the following is not a major CRM application software vendor?

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1. Which of the following is not a major entity in Nike's supply chain?

SAP R/3

1. Which of the following is not an example of a next-generation enterprise application?

Apache Open for Business (OFBiz)

1. Which of the following is not an example of next-generation enterprise applications?

enterprise software is expressly built to allow companies to support their existing business practices

1. Which of the following is not true about enterprise systems?

Customers

1. Which of the following is the last entity in the downstream portion of a supply chain? a.

supply chain execution system

1. Which of the following manages the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner?

ERP systems

1. Which of the following provides a suite of integrated software modules and a common central database that allows data to be used by multiple functions and business processes?

ERP systems

1. Which of the following provides a suite of integrated software modules for finance and accounting, human resources, manufacturing and production, and sales and marketing that allows data to be used by multiple functions and business processes?

enterprise applications are best implemented when few changes in business processes are required

1. Which of the following statements about enterprise applications is not true?

Analytical CRM

1. Which of the following tools is used to analyze customer buying patterns?

Safety Stock

1. Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?

Intranet

1. Which of the following would not be considered a contact point?

downstream portion of the supply chain

Distribution and delivery of products to retailers is part of the:

intermediate products

In the supply chain, components or parts are referred to as:

"Make what we sell, not sell what we make"

The difference between push and pull- based models is summarized by which slogan

Demand Planning

Which supply chain planning function determines how much product is needed to satisfy all customer demands?

Operational

________ CRM includes customer-facing applications such as tools for sales force automation, call center and customer service support, and marketing automation.

touch point

is an interaction with a customer

supply chain execution

A company having difficulty with timely delivery of parts to its manufacturing plants should implement a ________ system.

bullwhip

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.

supply chain

A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a:

Pull-based

A supply chain driven by actual customer orders is called a ________ model.

Push-based

A supply chain driven by forecasts or best guesses of consumer demand follows a ________ model.

Marketing

CRM systems typically provide software and online tools for sales, customer service, and:

reducing the number of employees

Coca-Cola implemented enterprise software from SAP that enabled it to achieve all of the following except:

raw materials

As they move through the supply chain, ________ are transformed into finished products and shipped to retailers and customers.