Online advertising

rich media

uses more elaborate elements than a normal web banner, such as drop-down boxes, wiggly bits, sounds on mouse over, small games

Mappam

a network specializing in map advertising and placing them on sites such as google.com and yahoo.com (www.mappam.com/)

pop-ups

a new browser window, usually containing an advertisement which opens over your current browser

advertising

a paid, one-way message through a medium of exchange (newspaper, magazine, internet, etc.) in which the message can be controlled and the sponsor is identified (so they can be associated with the ad)

pop-up blocker

a program which prevents pop-ups from displaying in a user's web browser through a variety of ways, such as closing the window before it appears, disabling the demand calling the pop-up, etc.

Floating Advertisements

a type of rich media appearing without the initiation of a user and then disappearing after a specific time period (usually five to 30 seconds)

Pop-under Advertisements

ads which display in a new browser window behind a user's current browser window, and only appear after other windows have been closed

Interstitial Advertisements

advertisements which load between two content pages

pay per click

advertiser pays a certain amount for each click (implies the user actually received the page) to the advertiser's website

sponsor

an advertiser who has sponsored an ad, and by doing so, has helped sustain the website itself

video advertisments

are displayed as a still advertisement until the user interacts with the ad by either clicking the play button or clicking on the opening picture of the ad

Trick Banners

attempt to trick people into clicking on them, often by imitating an operating system message, disguise the fact they are advertising messages

Promotions

communication with the public in order to influence them toward buying your product or service

cost per impression

cost per 1,000 ad impressions (count of the delivered basic advertising unit from a distribution point)

Multi Advertiser

displays three banner ads within one advertisement belonging to three different advertisers, or all three belonging to one advertiser

online advertising

form of advertising using the Internet and World Wide Web to deliver marketing messages and attract and retain customers

web banners

graphical ads used on websites as a form of advertising; designed to get people to click on the ad and to jump to a specific website

Product Information

how the product works, where you can purchase the product, specific product features, cost of the product, etc.

sponsor ships

provide sponsors with a large area of web space within an web page to make Internet users aware of a product or service

Brand Messaging

the main message a business wants people to know about them, attempts to get the name of the brand out into the public and establish a positive association in people's minds about the particular brand and products

pay per action

typically most expensive; advertiser pays for each visitor who does something of value, such as purchase the advertised product or apply for a mortgage

Map Advertisements

use maps to place advertisements and provide additional information about company to viewers, and usually contain: the location of the company, company name, phone number, website, company logo, etc.

Tristitial Advertisements

use the rich media ad format and are considered a multi advertising method