Online part 2

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Teachers are increasingly shying away from using Facebook as an educational tool.

False

How long does it take for content posted to your subscribed sites to appear on Google Reader

It happens instantly

In order to gain anything educational from Twitter, you must

Know which hashtag to use in order to join a conversation

Which social media platform is most useful for learning about the industry in which you wish to one day work?

LinkedIn

Even elementary school students can benefit from the educational aspects of LinkedIn.

False

Following everyone Twitter recommends is a good way to make it an educational platform.

False

Formal academic prose should be used when writing a company blog post.

False

Most people still work for the same company their whole lives until they retire

False

Using promoted tweets is a good way to market a new product.

False

Your Twitter recommendations will improve as you

Follow more people

Which feature allows companies to send tweets to customers and prospects in their local area?

Geographic targeting

The best way to locate information about a particular topic is to search by

Hashtag

In order to use Pinterest effectively, you must have

High quality pictures

When creating a personal brand, you should ask yourself

How do I want to be perceived

Whether or not you "friend" a client on a social media network should depend on

How you use the social media network

The first post on your blog should do all of the following except

Introduce yourself ✓ Retell a funny story or anecdote Tell readers why you're interested in the topic Tell readers how often you will blog

Companies cannot use Google+ to reach out to prospects unless those prospects add the company to their circles.

True

Companies must pay a fee to have a Facebook Timeline.

True

Desktop publishing made print media more cost-effective.

True

Facebook product pages come with unique web addresses.

True

Google AdWords was the first Pay-per-Click provider.

True

Your LinkedIn summary should be most like

Your resume

In 2006, how many different blogs were on the Web?

over 50 million

Social media marketing primarily seeks to enhance what aspect of a product?

It's popularity

It's important to use bullet points when blogging because they

Make the text easier to scan

It is a good idea to check your Reader at least

Once a day

Businesses leveraging LinkedIn can establish themselves as thought leaders by

Participating in LinkedIn groups

When marketing a personal brand via a blog post, what tone should you use?

Personable but professional

Your blog should include both a Facebook and a Twitter button.

True

Your profile picture on social media networks that you plan to use to market your personal brand should feature you only.

True

Pins on Pinterest can be linked to

Your blog Your website Other social media accounts

Companies use Pinterest primarily for the purposes of

increasing sales

Companies are limited to how many characters when writing their bios?

160 characters

. For what primary reason do marketers covet the Google+ +1 button above all other social media marketing strategies?

Because it doubles as a search engine optimization tool

LinkedIn users can locate contacts by

Entering their email accounts Uploading their resumes Searching the site by name

Creating a professional blog will primarily help you

Establish credibility

To be sure that you receive information regarding relevant job leads on Twitter, it's a good idea to

Follow companies in your field

Educational content on the Internet is

Potentially overwhelming

Google Reader allows users to

Read content from all over the web in one place

Which of the following would make a good headline on LinkedIn?

Studying Educational Technology at University of Florida

What should you tweet about?

The career field you plant to pursue

Which of the following is the best way to keep up with trends in your industry?

Use social media

When does Google AdWords charge a company?

When a web user clicks on the advertisement

Which tried and true marketing strategy does social media leverage on a mass scale?

Word of mouth

Only premium members can create groups on LinkedIn

False

Social media marketing began in the mid

1990

Posting job leads on social media sites decreases the average company's recruiting costs by about

50%

What element of Pinterest can help potential followers learn more about your product and company

A compelling description

On Google Groups, which permission settings are recommended for a study group?

All members can view and post

Why does news usually break on Twitter first?

Because of its expediency

Most people use Twitter to

Broadcast public messages

The title of a blog post should be

Catchy

It's important that you update your blog and social media accounts

Constantly

When a contact writes recommendation for you on LinkedIn, it becomes visible to

Everyone on LinkedIn

. In order to be effective, all tweets should be sales oriented.

False

A picture from the school website is automatically uploaded on the classroom Facebook page.

False

Companies should be sure to follow everyone on Twitter who is following them.

False

Humor plays no part in establishing a personal brand.

False

It's best to keep your professional network on Facebook small.

False

LinkedIn is the most visual of all social media sites.

False

Once you select a job lead on LinkedIn, a recruiter from the company will automatically contact you.

False

Print media experienced a revival in 1981 as a result of what device?

Personal computer

. Up until fairly recently, what medium dominated the advertising and marketing industries?

Print media

Videos that appear on the top of the search results page on YouTube are

Promoted videos that function as advertisements

In order to increase exposure, marketers using Pinterest should encourage their followers to

Re pin the companies pin

Before you begin marketing your personal brand, you need to have a plan to protect your

Reputation

By selecting "Find Jobs" from the "Jobs" menu on LinkedIn, you can view jobs based on your

Resume

People following your Twitter followers will see your tweets in their newsfeed as soon as your followers

Retweet you

It's more important than ever to remain knowledgeable about your industry primarily because

Technology is causing industries to change at a rapid pace

All of the following are potential benefits of a classroom Facebook page except

The option of soliciting opinions from other Facebook users outside of the class

It is possible to build a following on Twitter with zero financial investment.

True

Many companies now have employees located in various places across the world.

True

Short paragraphs are more suitable for a blog post.

True

The About section of your Facebook profile should include a link to your blog.

True

The more companies you follow on Twitter, the more companies Twitter will recommend to you.

True


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