Online part 2
Teachers are increasingly shying away from using Facebook as an educational tool.
False
How long does it take for content posted to your subscribed sites to appear on Google Reader
It happens instantly
In order to gain anything educational from Twitter, you must
Know which hashtag to use in order to join a conversation
Which social media platform is most useful for learning about the industry in which you wish to one day work?
Even elementary school students can benefit from the educational aspects of LinkedIn.
False
Following everyone Twitter recommends is a good way to make it an educational platform.
False
Formal academic prose should be used when writing a company blog post.
False
Most people still work for the same company their whole lives until they retire
False
Using promoted tweets is a good way to market a new product.
False
Your Twitter recommendations will improve as you
Follow more people
Which feature allows companies to send tweets to customers and prospects in their local area?
Geographic targeting
The best way to locate information about a particular topic is to search by
Hashtag
In order to use Pinterest effectively, you must have
High quality pictures
When creating a personal brand, you should ask yourself
How do I want to be perceived
Whether or not you "friend" a client on a social media network should depend on
How you use the social media network
The first post on your blog should do all of the following except
Introduce yourself ✓ Retell a funny story or anecdote Tell readers why you're interested in the topic Tell readers how often you will blog
Companies cannot use Google+ to reach out to prospects unless those prospects add the company to their circles.
True
Companies must pay a fee to have a Facebook Timeline.
True
Desktop publishing made print media more cost-effective.
True
Facebook product pages come with unique web addresses.
True
Google AdWords was the first Pay-per-Click provider.
True
Your LinkedIn summary should be most like
Your resume
In 2006, how many different blogs were on the Web?
over 50 million
Social media marketing primarily seeks to enhance what aspect of a product?
It's popularity
It's important to use bullet points when blogging because they
Make the text easier to scan
It is a good idea to check your Reader at least
Once a day
Businesses leveraging LinkedIn can establish themselves as thought leaders by
Participating in LinkedIn groups
When marketing a personal brand via a blog post, what tone should you use?
Personable but professional
Your blog should include both a Facebook and a Twitter button.
True
Your profile picture on social media networks that you plan to use to market your personal brand should feature you only.
True
Pins on Pinterest can be linked to
Your blog Your website Other social media accounts
Companies use Pinterest primarily for the purposes of
increasing sales
Companies are limited to how many characters when writing their bios?
160 characters
. For what primary reason do marketers covet the Google+ +1 button above all other social media marketing strategies?
Because it doubles as a search engine optimization tool
LinkedIn users can locate contacts by
Entering their email accounts Uploading their resumes Searching the site by name
Creating a professional blog will primarily help you
Establish credibility
To be sure that you receive information regarding relevant job leads on Twitter, it's a good idea to
Follow companies in your field
Educational content on the Internet is
Potentially overwhelming
Google Reader allows users to
Read content from all over the web in one place
Which of the following would make a good headline on LinkedIn?
Studying Educational Technology at University of Florida
What should you tweet about?
The career field you plant to pursue
Which of the following is the best way to keep up with trends in your industry?
Use social media
When does Google AdWords charge a company?
When a web user clicks on the advertisement
Which tried and true marketing strategy does social media leverage on a mass scale?
Word of mouth
Only premium members can create groups on LinkedIn
False
Social media marketing began in the mid
1990
Posting job leads on social media sites decreases the average company's recruiting costs by about
50%
What element of Pinterest can help potential followers learn more about your product and company
A compelling description
On Google Groups, which permission settings are recommended for a study group?
All members can view and post
Why does news usually break on Twitter first?
Because of its expediency
Most people use Twitter to
Broadcast public messages
The title of a blog post should be
Catchy
It's important that you update your blog and social media accounts
Constantly
When a contact writes recommendation for you on LinkedIn, it becomes visible to
Everyone on LinkedIn
. In order to be effective, all tweets should be sales oriented.
False
A picture from the school website is automatically uploaded on the classroom Facebook page.
False
Companies should be sure to follow everyone on Twitter who is following them.
False
Humor plays no part in establishing a personal brand.
False
It's best to keep your professional network on Facebook small.
False
LinkedIn is the most visual of all social media sites.
False
Once you select a job lead on LinkedIn, a recruiter from the company will automatically contact you.
False
Print media experienced a revival in 1981 as a result of what device?
Personal computer
. Up until fairly recently, what medium dominated the advertising and marketing industries?
Print media
Videos that appear on the top of the search results page on YouTube are
Promoted videos that function as advertisements
In order to increase exposure, marketers using Pinterest should encourage their followers to
Re pin the companies pin
Before you begin marketing your personal brand, you need to have a plan to protect your
Reputation
By selecting "Find Jobs" from the "Jobs" menu on LinkedIn, you can view jobs based on your
Resume
People following your Twitter followers will see your tweets in their newsfeed as soon as your followers
Retweet you
It's more important than ever to remain knowledgeable about your industry primarily because
Technology is causing industries to change at a rapid pace
All of the following are potential benefits of a classroom Facebook page except
The option of soliciting opinions from other Facebook users outside of the class
It is possible to build a following on Twitter with zero financial investment.
True
Many companies now have employees located in various places across the world.
True
Short paragraphs are more suitable for a blog post.
True
The About section of your Facebook profile should include a link to your blog.
True
The more companies you follow on Twitter, the more companies Twitter will recommend to you.
True
