OPIM 3104 Final Exam
The creation of goods and services is referred to as: A. transformation. B. production. C. Formation. D.design.
B. production.
Which of the following OM decisions determines how a good or service is produced and commits management to specific technology, quality, human resources, and capital investment? A. process and capacity design Your answer is correct. B. design of goods and services C. managing quality D. human resources and job design
A. process and capacity design
Which of the 10 OM decisions applied at Hard Rock Café focuses on maximizing the customer experience and driving customers toward revenue-generating activities? A.layout design B.scheduling C.location selection D.supply chain management
A. layout design
What drives plant location decisions at Frito-Lay? A.proximity to raw materials or markets B.labor costs C.cost and availability of utilities D.environmental regulations
A.proximity to raw materials or markets
The person who believed that management must do more to improve the work environment and processes so that quality can be improved was A. Walter Shewhart. B. W. Edwards Deming. C. Eli Whitney. D. Henry Ford.
B. W. Edwards Deming.
The Frito-Lay plant applies a product focus strategy, which is appropriate for what type of producer? A. high-volume, high-variety B. high-volume, low-variety C. low-volume, low-variety D. low-volume, high-variety
B. high-volume, low-variety
Which of the following is NOT one of the four reasons that we study OM? A. It is one of the three major functions of any organization. B. We want to know how goods and services are produced. C. We want to understand what marketing managers do. D. It is such a costly part of an organization.
C. We want to understand what marketing managers do.
A global network of organizations and activities that supply a firm with goods and services is referred to as A. operations management. B. production. C. a supply chain. D. business functions.
C. a supply chain.
Which of these is NOT one of the 10 strategic OM decisions? A. scheduling B. managing quality C. marketing D. layout strategies
C. marketing
The economic activities that typically produce an intangible product are referred to as A. goods. B. phantoms. C. services. D. products.
C. services.
How does management describe the "strategy" of Hard Rock Café? A. low-cost strategy B. high-quality strategy C. experience strategy D. speedy-service strategy
C. experience strategy
Which of the following is NOT considered to be one of the three primary functions that all organizations perform? A. production/operations B. finance/accounting C. research and development D. marketing
C. research and development
A large percentage of the revenue of most firms is spent on which function? A. research and development B. marketing C. finance D. operations
D. operations
For each 1% downtime due to a breakdown in equipment, how much of a loss is incurred at Frito-Lay's Orlando plant? A.$94,000 B.$100,000 C.$15,000 D.$200,000
D.$200,000
Each Hard Rock Café goes through a complete change of ________ every 5-7 years. A.team leaders B.menu items C.merchandise D.memorabilia
D.memorabilia