Persuasive Messages and Computer Applications
What is the essential purpose of a supply chain management system (SCM)?
A SCM helps managers anticipate supply issues, such as increased demand or production slowdowns, so they can make quick accommodations.
Marketing manager Zia needs to know if increasing the firm's social media advertising budget will result in a higher return-on-investment. She uses a decision support system (DDS) to determine how much of a budget increase is needed to achieve a targeted sales increase. Later, if actual sales data do not match the DSS determination, Zia will rely on the system to adjust its recommendations. What does this example demonstrate?
A decision support system (DSS) typically adapts its processes based on the degree of accuracy of each prior decision, making it a form of artificial intelligence.
Businesses that rely on Quickbooks may need a decision support system, but this financial management software for small businesses does not provide one. What other resources are easily available?
A user may download a business analytics application that is compatible with QuickBooks.
Recommendations can be made with DDS software using artificial intelligence (AI) because
An DDS model that makes predictions or recommendations uses an AI type of processing, which advances based on the degree of accuracy of each prior process.
Business applications that specifically assist senior executives in gaining a broader view of the competitive landscape are referred to as
An executive information system (EIS) expressly meets the needs of executives of larger companies or corporations and allows senior corporate executives to gain an overall view of the competitive landscape
The model of a decision support system (DSS), or business intelligence (BI) system, typically adapts its processes based on the degree of accuracy of each prior decision. This type of processing can be called
Artificial Intelligence (AI)
Which of the following statements best describes Stripe and its services?
By beginning to sell POS stations, Stripe has expanded its business of credit card processing software and merchant service aggregation for e-commerce companies to also offer payment processing equipment and services to brick-and-mortar businesses such as physical stores and restaurants.
Stripe
By beginning to sell POS stations, ______ has expanded its business of credit card processing software and merchant service aggregation for e-commerce companies to also offer payment processing equipment and services to brick-and-mortar businesses such as physical stores and restaurants
Decisions
Commonly used across the logistics industry, from railway scheduling to managing port visits for ships to operating locks on waterways
Executive Information System (EIS)
Executive information system (EIS), sometimes referred to as an executive support system (ESS), is a version of decision support system (DSS) software designed to expressly meet the needs of senior corporate executives of larger companies or corporations
The financial operations element of an EIS provides executives with visibility over a firm's hiring practices
False (A firm's hiring practices fall under the umbrella of personnel issues; therefore, they would be visible in the human resource element of an EIS.)
Project management software systems integrate the management of nearly all aspects of an organization.
False (Enterprise resource planning (ERP) systems software integrates the management of nearly all aspects of an organization.)
Merchant account aggregators and merchant money aggregators support small businesses by allowing them to share merchant accounts
False (Merchant service aggregators, not merchant money aggregators, allow small businesses to share merchant accounts, as do merchant account aggregators.)
The key element of any executive information system (EIS) is a highly intuitive user interface, often referred to as the command center
False (The intuitive user interface of executive information systems is often referred to as the dashboard, not the command center.)
Square is a software interface company that lets websites and apps, such as Lyft's, integrate credit card payment processing with their existing software.
False (The name of this software is Stripe)
In which of the following scenarios would a business use human resource management system software?
Human resource management system software is designed to provide an overall view of all areas of human resources, including benefits management. Since paid time off is considered a benefit, an executive could use the HRM system to determine how many employees were actually taking advantage of this benefit
Customer Service in terms of CRM
In addition to organizing marketing and sales efforts, CRM software assists in customer service efforts, which include responding to customer questions and issues, manage returns, and managing customer contacts to improve customer relationships
What is the dominant U.S. financial services software for small business?
In the United States, QuickBooks is the dominant financial services software for small business
Which software company has expanded its credit card payment processing products to also sell point-of-sale (POS) stations?
Initially, Stripe sold credit card processing software that could be easily integrated with existing software, such as that used by Lyft. Now it also sells POS stations as well.
Why does enterprise resource planning (ERP) systems software include all of the software used to manage different departments within a corporation?
The role of enterprise resource planning software is to roll up all of the information produced by the other departments' software into one dashboard, providing the necessary business intelligence at a high level.
What is the correct term for systems that allow money to be exchanged for goods and services more efficiently?
Transaction processing systems help to make the sales process itself more efficient.
Computer application systems that seek to manage a firm's interactions with customers using analytics and data analysis to identify the most valuable customers and target future customers are the customer relationship management system.
True
Highlighting points where actual personnel numbers vary from expected norms and allowing the executive to drill down into areas of interest is a key element of the human resources management element of executive information systems applications.
True
The business intelligence that is collected by an enterprise resource planning software system is rolled up and presented in the dashboard.
True (All of the business intelligence gathered by an ERP system is presented to executives in the dashboard.)
What is the intended result for a business using customer relationship management (CRM) software? More than one answer may be correct
By tracking consumer behavior, customer relationship management (CRM) software focuses on customer experience in order to retain and attract customers. The result should be increased sales, market share, and profit.
Which business computer application system is focused on helping managers to maintain the business's focus on the individual customer by developing a lasting relationship that promote long-term buying?
Customer relationship management (CRM) systems focus on helping managers maintain the business's focus on the individual customer by developing a lasting relationship that promote long-term buying.
It is far less expensive to retain an existing customer than it is to acquire a new customer. This is the concept behind the use of which business computer application systems?
Customer relationship management (CRM) systems work on the premise that it is less expensive to retain existing customers than to acquire new customers.
Decision support system (business intelligence systems) applications, that expressly meet the needs of executives of larger companies or corporations are referred to as executive support systems (ESS) or
Decision support systems (business intelligence systems) application, that expressly meet the needs of executives of larger companies or corporations are referred to as executive support systems (ESS) or executive information systems (EIS).
Which of the following was invented by a saloonkeeper in 1879 and became the most common transaction processing system for 100 years?
Employees could use this invention, originally called "Ritty's Incorruptible Cashier," to accept or return cash or checks; whenever the till was opened, a bell would alert the shopkeeper.
Which major category of executive information system application would focus on the process a software company used to launch a new application?
Operations management is responsible for organizational processes. The process for launching a new software application would fall under operations management.
Quickbooks
Provides accounting services, payroll management, human resources services, credit card processing, and merchant aggregator services to small business customers
Who are well-known manufacturers of customer relationship management software? More than one answer may be correct.
Salesforce is one of the largest suppliers of CRM software solutions. HubSpot CRM, and Freshsales CRM focus primarily on meeting the customer relationship management requirements of smaller businesses that might not have a need for a full enterprise resource planning system.
Which company was formed by Jack Dorsey, cofounder and CEO of Twitter, to provide small business owners with aggregator services and a credit card payment system they could operate through their iPhones?
Square
Supply chain management systems are business computer applications that support customer preferences and relationships.
Supply chain management systems are business computer applications that support the efficient flow of goods and services from raw materials to customer distribution and receipt of payment.
As an increasing number of retailers use modern business applications technology to process credit card payments more quickly and easily, which device is becoming nearly obsolete?
The Imprinter
How does it most benefit small businesses to have a cash drawer included with the Square Stand?
The Square Stand forms an inexpensive point-of-sale terminal that keeps track of all transactions, not just those using debit cards, credit cards, or mobile payments.
Which of the following is an advantage provided by an enterprise resource planning system? More than one answer may be selected
The advantages provided by enterprise resource planning software are the unified reports they provide, availability to both large and small businesses, and its mobile capability.
Keeping in mind that all SCM systems have three basic components, how do individual systems vary?
The components of a supply chain management (SCM) system depend on the products provided. A complex organization may require a system with many elements, whereas as a smaller organization may only require a system for local suppliers.
Which business computer application system combines information regarding the customer's buying habits with other data such as contact information so that the management team can better anticipate customer preferences and needs?
The customer relationship management (CRM) system typically begins by collecting customer information such as email, telephone, and social media data, and then combines this with information regarding the customer's buying habits, so that the management team can better anticipate customer desires.
The key element of any executive information system (EIS) is a highly intuitive user interface, often referred to as the command center.
The intuitive user interface of executive information systems is often referred to as the dashboard, not the command center.
The methodology for making decisions in a decision support system (DSS) is known as its
The model of the DSS is complex software that leads to determinations or recommendations
What are the key functions of customer relationship management (CRM) systems? More than one answer may be correct.
The three key functions of CRM systems include marketing, sales, and customer service. Marketing incorporates the acquisition of potential marketing leads, segmenting the market, and targeting promotions, such as advertisements, to create a lasting relationship with the customer. Sales involves pricing, managing marketing lead contacts, and organizing sales activities. Customer service encompasses responding to customers' questions, managing returns, and managing customer contacts to improve customer relationships.
