PLS 21 QUIZ 3-13

A ________ is a group of eight ________. byte; bits file; fields field; files bit; bytes

a

A buyer agent is also called a shopping bot. True False

a

A transaction is any business event that generates ________ worthy of being captured and stored in a database. data wisdom information knowledge

a

Analytical CRM systems provide ________ by analyzing customer behavior and perceptions. BI SFA CIC ERP

a

Data reduction is the conversion of raw _______ into a smaller amount of more useful _______. data; information data; knowledge information; data information; knowledge

a

Database systems minimize ________. redundancy independence integrity security

a

Databases ________ inconsistency; this means ________. minimize; various copies of the data do not agree maximize; the same data are stored in multiple locations maximize; various copies of the data do not agree minimize; the same data are stored in multiple locations

a

ERP systems that include administrative, sales, marketing, and HR processes are referred to as _________. ERP II ERP IV ERP III ERP I

a

IBM's Watson is considered ___ AI. Weak Strong Small Big

a

If you want to know what items customers typically buy together so that you can place them next to each other on the shelf, you would be using data mining. DSS. OLAP. OLTP.

a

Legacy systems were developed as _________. Silos ERP Integrating systems DSS

a

Organizations must have a strategy for managing all the resources that are involved in meeting customer demand for their product or service. This strategy is developed in the ________ component of SCM. plan deliver make source return

a

Overstock's chatbot, called Mila, _________. automates the simple but time-consuming process of requesting sick leave provides a list of recommendations and enables customers to have a real-time dialogue with the bot allows customers to describe what they are looking for instead of just choosing from standard options asks shoppers to input their skin type and then suggests beauty tips and products tailored to their needs

a

The ________ component of SCM is the most metric-intensive part of the supply chain in which organizations measure quality levels, production output, and worker productivity. make source plan deliver return

a

The ________ process originates in the warehouse department and ends in the accounting department. procurement production marketing fulfillment

a

The _________ model of informed consent permits the company to collect personal information until the customer specifically requests that the data not be collected. opt-out sign-up sign-out opt-in

a

Which of the following is NOT a problem associated with Big Data? Big Data can be structured, unstructured, or semi-structured. Big Data lacks quality. Big Data changes. Big Data can come from untrusted sources.

a

Which of the following is NOT a use for data mining? Comparing products Detecting fraudulent credit card transactions Forecasting bankruptcy Predicting sales

a

Which of the following is a privacy issue? What information about individuals should be kept in databases, and how secure is the information there? Under what circumstances can one use proprietary databases? How can we ensure that errors in databases, data transmissions, and data processing are accidental and not intentional? How much should companies charge for permitting access to information in their databases?

a

You want to make sure your entire organization is using a single data warehouse instead of using a data mart for every department. This is an example of the development of infrastructure to support enterprise-wide analytics. the development of one or a few related analytics applications. support for maintaining organizational strategy. support for organizational transformation.

a

Your southern region is not doing very well. You want to know why, so you ask for a special report showing the numbers for the southern region compared to the northern, eastern, and western regions. This is a(n) ________ report. comparative drill-down routine exception

a

___ is a subset of machine learning where the system discovers new patterns without being exposed to labeled historical or training data. Deep learning Computer visioning Neural networking Long learning

a

________ is part of the ________ process and involves sending goods that are in the warehouse to customers. Sell-from-stock; fulfillment Configure-to-order; procurement Sell-from-stock; procurement Configure-to-order; fulfillment

a

________ is the component of an operational CRM system that automatically records all of the components in a sales transaction process. SFA CMA CIC JIT

a

________ refers to erratic shifts in orders up and down the supply chain. The bullwhip effect JIT Vertical integration VMI

a

_________ is the third step in the general framework for ethics. Evaluate alternative actions Recognize an ethical issue Act and reflect on the outcome of your decision Get the facts Make a decision and test it

a

A(n) ___ agent is a software program that assists you, or acts on your behalf, in performing repetitive computer-related tasks. Seller Information Smart Stakeholder

b

A(n) ________ report summarizes the performance of critical activities. ad hoc key indicator comparative drill-down

b

Above all, you want to implement the cheapest CRM system available. You are willing to accept any risks associated with this, so you would want to implement a(n) ________ CRM system. mobile open-source on-premise social

b

Amazon's recommender system is an example of ________. downselling cross-selling upselling bundling

b

Ashley Madison's data was first released on the _________ by ________. Web; Anonymous Dark Web; The Impact Team Web; The Impact Team Dark Web; Anonymous

b

Data marts are typically associated with the development of infrastructure to support enterprise-wide analytics. the development of one or a few related analytics applications. support for maintaining organizational strategy. support for organizational transformation.

b

Expert systems always replace human decision makers. True False

b

Jana is a mobile startup designed to ________. offer free smartphones to people who make less than 20 cents an hour in China reward users with data in exchange for collecting their personal information when sampling apps charge users less money to use mobile data than they have to pay their telecommunication company give app developers free access to other apps

b

Normalization is a method for analyzing and reducing a relational database to its most streamlined form to ensure ________ redundancy, ________ data integrity, and optimal processing performance. minimum; minimum minimum; maximum maximum; minimum maximum; maximum

b

Packing, assembly, or manufacturing are ________ activities. downstream internal upstream irrelevant

b

The European Union's highest court ruled that ________. publishers need to remove or alter all articles that are no longer relevant embarrassing material should be removed from search results when requested court documents should be taken off the Internet after a certain time period people must remove revealing photographs from the web when requested

b

The fulfillment process originates in the ________ department and ends in the ________ department. warehouse; warehouse sales; accounting warehouse; accounting accounting; sales

b

The ultimate goal of AI is to build machines that replace human intelligence. True False

b

Which of the following is an accessibility issue? Under what circumstances can one use proprietary databases? How much should companies charge for permitting access to information in their databases? What information about individuals should be kept in databases, and how secure is the information there? How can we ensure that errors in databases, data transmissions, and data processing are accidental and not intentional?

b

Which of the following is an accuracy issue? What information does a person or an organization have a right to obtain, under what conditions, and with what safeguards? How can we ensure that the information will be processed properly and presented accurately to users? How should we handle illegally copying copyrighted software? What information about oneself should an individual be required to reveal to others?

b

You are an employee in Inside Sales. This means you take calls and address customer issues like entering orders, updating orders, and providing order status reports. This is a(n) _____ task and a(n) _______ decision. structured; management control structured; operational control unstructured; management control unstructured; operational control

b

________ is an advantage of cloud-based ERP systems. Recovery Cost Security Control

b

________ is part of the ________ process and occurs when the company is trying to increase its inventory. Make-to-order; procurement Make-to-stock; production Make-to-stock; procurement Make-to-order; production

b

________ is the customer's potential revenue stream over a number of years. Customer life cycle Lifetime value Market capitalization Customer churn

b

________ is the most popular query language used for interacting with a database. ETL SQL RFID TPS

b

_________ is the most recent example of ethical misbehavior in organizations. WorldCom Wells Fargo bank Tyco Enron

b

A ________ generally describes an entity. field byte record file

c

A circle with a "chicken leg" to the entity represents the ________ cardinality symbol. optional single mandatory many optional many mandatory single

c

As a purchasing manager, you have to purchase widgets every week to replenish your inventory. This is a(n) ________ decision. midstructured semistructured structured unstructured

c

Companies purchase digital dossiers to ________. engage in electronic surveillance track their own reputations create customer intimacy evaluate the competition

c

Considering the following tables, ________ is a primary key. Class Table: PID Professor Table: Name Student Table: ID Student Table: Expected Graduation Year

c

Europeans and privacy advocates prefer the _________ model of informed consent. sign-up sign-out opt-in opt-out

c

If you analyze a data cube, this is an example of using data mining. DSS. OLAP. OLTP.

c

In the ________ component of SCM, supply chain managers create a responsive and flexible network for receiving defective, returned, or excess products back from their customers, as well as for supporting customers who have problems with delivered products. source deliver return make plan

c

Industry experts estimate that 80-90 percent of data in an organization is ________. semi-structured part-structured unstructured structured

c

John Hancock partnered with ________, a global wellness company. Weight Watchers Medifit Vitality TotalWellness

c

Management is a process by which an organization achieves its goals (called ______) through the use of resources (called _______). the input; inputs the input; outputs the output; inputs the output; outputs

c

Organizations typically invest in cloud-based ERP systems because they are _________. more accessible less error-prone less expensive more secure

c

SCM systems are ________ systems. extraorganizational intraorganizational interorganizational extraorganizational

c

Suppose you work for XYZ Corporation. You know you can contribute 6% of your salary to a 401K and the company will match that 100% after 6 years of service because it is in the employee handbook. This is an example of ________. tacit information tacit knowledge explicit knowledge explicit information

c

Which of the following data is NOT currently collected by usage-based car insurance companies? Mileage Time of day GPS Speed

c

With the ________ approach to on-premise ERP implementation, a company implements a standard ERP package using the package's built-in configuration options. best-of-breed as-is vanilla custom

c

You are a jeweler who wants to make sure you have the maximum number of diamonds for sale. You notice that the number of diamonds available drops more when the size is relevant versus when the color is relevant. By comparing these factors, you are conducting a(n) _____ analysis. affinity goal-seeking sensitivity what-if

c

You decide to purchase SAP but modify it to handle your specific business processes. This is an example of the ________ approach to ERP implementation. custom as-is best-of-breed vanilla

c

You recently inherited an Alvin and The Chipmunks "A Chipmunk Christmas" record. Since you don't have a record player, you need to find a way to convert the record into a CD. This is an example of data ________. scattering degradation rot clickstreaming

c

________ are designed to correct a lack of communication among _________. FAIS; TPS FAIS; ERP ERP; FAIS ERP; TPS

c

________ is the marketing of additional related products to customers based on a previous purchase. Downselling Upselling Cross-selling Bundling

c

_________ did not file comments with the FCC opposing Marriott's Wi-Fi blocking plan. microsoft google amazon consumer electronics association

c

_________ is a legal concept that gives individuals the right to recover the damages done to them by other individuals, organizations, or systems. Answerability Responsibility Liability Accountability

c

A(n) ___ agent constantly observes and reports on some item of interest. Information User Personal Predictive

d

Africa collaborated with ________ to stop the Ebola virus outbreak in 2013 and 2014. Microsoft Amazon Google IBM

d

All the information about you in your university's database is a(n) ________. attribute entity database instance

d

Answering the question "did this option work as proposed" occurs in the _____ phase of the IDC. choice design intelligence implementation

d

Data marts and data warehouses typically use ________. RFID ERP OLTP OLAP

d

Data marts can be implemented ________ compared to data warehouses. less quickly at the same pace It depends on the situation. more quickly

d

Knowledge management is a process that helps organizations manipulate important knowledge that comprises part of the organization's memory, usually in a(n) ________ format. structured part-structured semi-structured unstructured

d

Most organizations design TPS to process transactions as soon as they occur. This is called _________. OLAP batch processing source data processing OLTP

d

Operational CRM systems support _________-office business processes or processes that _________. back; do not directly interact with customers front; do not directly interact with customers back; directly interact with customers front; directly interact with customers

d

Southwest Airlines utilized a(n) ________ CRM system to rearrange a customer's flight schedule to get to her comatose son. mobile social open-source real-time

d

The _________ approach states that the morality of an action is based on whether the action itself is right or wrong under a series of rules, rather than based on the consequences of that action. fairness common good utilitarian deontology rights

d

Which of the following is NOT a reason Priceline.com moved to a new customer contact center? Customer growth Competition Contact options Cost

d

You can check your credit report annually for free through TransUnion, Equifax, and Experian. This allows you to catch signs of identity theft early and note any problems in your credit reports. This is an example of an ethical issue that falls into the category of ________. property accessibility privacy accuracy

d

You use FedEx and UPS to ship your products to customers. This is an example of a(n) ________ activity. upstream irrelevant internal downstream

d

___ is a capability performed relatively better by AI than human intelligence. Creativity Use of sensory experiences Reasoning Total cost of knowledge

d

_____ is NOT a statistical tool used for predictive analytics. Data mining Linear regression Logistic regression Multidimensional analysis

d

_______ is a decisional role. Analyzer Leader Liaison Resource allocator

d

________ CRM systems are hosted by an external vendor in the vendor's data center. On-premise Social Mobile On-demand

d

________ is an approach that integrates various automated factory systems. MRP CRM TPS CIM

d

________ is an extended ERP module. Financial management HR management Operations management Supply chain management

d

________ is the best-known on-demand CRM vendor. SAP Microsoft Oracle Salesforce

d

________ is the correct evolution of POM planning. MRP ARP ERP ERP ARP MRP ERP MRP MRP II MRP MRP II ERP

d

________ is the cumulative store of subjective or experiential learning. Tacit information Explicit information Explicit knowledge Tacit knowledge

d

________ originally managed Priceline.com's customer management system. Marketing Product management HR IT

d

________ refers to the maximum number of times an instance of one entity can be associated with an instance in the related entity. Data dictionary Modality Business rules Cardinality

d

_________ is the first step in the general framework for ethics. make a decision and test it act and reflect on the outcome of your decision get the facts recognize an ethical issue evaluate alternative actions

d

_________ refers to determining who is responsible for actions that were taken. Liability Responsibility Answerability Accountability

d

The pursuit of the "American dream" and our ability to choose our religious orientation is a reflection of the _________ approach. utilitarian common good fairness deontology rights

e

Fill in the blank. A(n) __ agent is a software program that assists you, or acts on your behalf, in performing repetitive computer-related tasks.

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