Post Test for Channel It
Which of the following is an example of an industrial user:
A hairstylist buying new scissors to perform haircuts
Which of the following intermediaries never actually owns the products they promote and sell:
Agents
Do use of intermediaries enables producers to make large profits because intermediaries
May sell more than the producer could sell on its own
Producers are able to match their production to the needs of consumers or industrial users because intermediaries
Develop an assortment of goods
What are 3 types of intermediaries?
Retailer, Wholesaler, & Agent
Walmart dominoes and Avis Rent-A-Car are examples of
Retailers
An intermediary function that makes a good available to consumers where they are wanted and needed is
Transporting and storing
What is a producer?
someone who makes, gross or provides goods or services
Which of the following is an example of an ultimate consumer:
A teenager buying his or her first car
Examples of Channels of Service
Dog going to the groomers and Travel Agents/Planners
Quality distributors buys electrical equipment and supplies from ABC electric and sell them to local electrical contractors. Quality distributors is an example of an
Intermediary
Which of the following retailers would most likely be apart of the producer to retailer to consumer channel:
Large retail chain (ex. Kroger, Target, & Walmart)
What distribution channel is used for high-priced industrial goods when the producer does not have its own sale force?
Producer to agent to user
They buy large quantities of goods and raw materials from producers and sell small quantities to industrial users
Producer to industrial distributor to user
What is the most common channel of distribution for a large industrial goods?
Producer to industrial user
Which of the following is a direct channel of distribution for consumer goods and services:
Producer to ultimate consumer
Which of the following services would be distributed by a producer to agent to consumer channel:
Travel planning
Which of the following is a benefit of channels of distribution:
We can more easily obtain products from all over the world
Top-notch wheels buys mountain bikes from the Great Colorado Mountain bike company and sells them to bike shops. Top-notch Wheels is an example of a
Wholesaler
What type of intermediary would purchase baseball bats from one producer, Mits from another, and balls from still another, and then sell an assortment to sporting good stores?
Wholesaler
An advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel is that
Wholesalers usually buy in large quantities
Which indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?
Producer to agent to retailer to consumer
Intermediaries buy large quantities of goods from producers and sell smaller quantities to other intermediaries or to consumers. The result is that intermediaries ________________there per unit cost for goods.
Reduce
What are Three Ways that intermediaries enable producers to match production to the wants of consumers and industrial users?
Buy Big Sell Small, Transport and Stores Goods, & Develop An Assortment of Goods
producers are able to share their responsibilities for distribution with a maximum number of intermediaries. What is this channel?
Producer -> Agent -> Wholesaler -> Retailer -> Consumer
Producers sells the product to the retailer who then sells it to the customer
Producer -> Retailer -> Consumer
the most common channel of distribution for consumer goods.
Producer -> Wholesaler -> Retailer -> Consumer
The industrial distributor buys large quantities of a good from an agent and sells smaller quantities to industrial users. This route is often used by small producers of items such as building supplies.
Producer to agent to industrial distributor to user
most services follow a direct channel of distribution—they move directly from the service provider to the consumer or user.
Channels of Service
Describe the role of intermediaries in channels of Distribution?
Middle man. Operators between producer and consumer
Where does a channel of distribution begin and end?
begins With the producer and ends with ultimate consumer
What is the Ultimate Consumer?
Anyone who personally uses a good or service to satisfy his/her own needs
What is an Industrial User?
Business that buys materials, services or goods that'll be used to make other goods