pr 423 quiz 1

how often should a company have their employees review their crisis plan

4 times a year - quarterly

Diffusion theory

a five step process - awareness, interest, evaluation, trial, adoption

crisis

a major occurrence with a potentially negative outcome affecting the organization, company, or industry, as well as its public, products, services, or good name

risk mitigation

a proactive process that seeks to avoid or lessen the shock to organizations and individuals by enhancing resilience

event

anything that has significance for systems, people, structures, or locations

spokesperson duties

appearing pleasant on camera, answering questions effectively, presenting crisis information clearly, and handling difficult questions.

decision theory

council leadership to make the most effective decision

likelihood X organizational impact X stakeholder impact X velocity = ?

crisis threat

3 types of crises

diaster, public health, and organizational

tailor messages to

different audiences

whats in a crisis communication plan (CCP)

documentation, contact info, and reminders

prodrome

early signs of a crisis

Crisis Prevention

engage in proactive crisis management by monitoring issues related to its business and to society in general by assessing risks and paying attention to internal and external threats

proactive communication is

essential

incident

event that disrupts normal operations of any entity

crisis theories

helps you identify the type and severity of a crisis

situational crisis theory

identifies response strategies that organizations can use to handle a crisis

excellence theory

involvement of PR in strategic management

threat assessment analysis

likelihood, impact, and velocity

apologia theory

not always a apology, defend deflect and redirect

boyds OODA loop

observe, orient, decide, act

attribution theory

people looking for the cause of events, especially unexpected and negative events

Stakeholders

people with direct interest in a company, employees or investors, or customers

stakeholder activism

the way shareholders can influence behavior by exercising their rights as partial owners

image restoration theory

what might damage reputation and how to react and respond

Paracrisis

when crisis managers must manage a crisis risk in full view of its stakeholders