PR Final Exam
Allouez Company is planning for next year's company meeting. How can the company make the budgeting process easier for the event planner
By assigning different individuals to manage each expense group
The chief communications officer is discussing the company's marketing strategy with other members of the senior leadership team. The officer expresses a desire to leverage the PESO model for campaigns in the coming year. One of the other executives asks for a quick overview of the model. Which of the following options represents the officer's best response
It encourages the use of several types of media for campaigns
X-ACT Home Supply is sponsoring a Builder's Demo in their community next week. Local home construction firms will be taking customers on tours of recently completed homes to show their work and earn new business. X-ACT is meeting with representatives from a local television station to discuss working with them as a cosponsor for the event. Which of the following options best represents a potential downside to this arrangement
It may cause other media outlets to ignore the event
Which of the following options best describes a reason companies hold virtual and hybrid meetings
It provides greater reach and audience for the event
Vitaly is a software engineer for A+ Insurance. He wants to stay abreast of trends within the technology space and the insurance industry while also networking with subject matter experts in both areas. Which of the following social media networks will be most appropriate for Vitaly?
Future Tech recently used Facebook Live and Periscope to stream the release event for their new line of televisions. The broadcast included live speeches from company leaders and demonstrations highlighting the television's features. This scenario best demonstrates which of the following technologies?
Livestream
Zorka is part of a team that is planning for a multiday trade show for her employer. The head planner places Zorka in charge of name tags for the event. Which of the following types of name tags would be most appropriate for this event
Name badges with a lanyard
Fischel Industries is preparing to launch their new product line. Their public relations director wants to ensure that members of the media are informed about the launch and that they accurately cover the story. Which of the following will be most important in helping the director achieve this goal?
Sending a comprehensive media kit to journalists
Isabel is the social media manager for Organics Food Supply. A customer recently shared a negative post on social media regarding spoiled food they had received from Organics. Which of the following options represents Isabel's best response?
She should respond to the post with an apology and a solution.
Breakwater Industries recently installed a new application that monitors the internet for news regarding the company. It then compiles any comments or mentions into positive and negative categories for later analysis. Breakwater's application can be best described as a form of
artificial intelligence
The public relations specialist for Breckenridge Solutions wants to send relevant content to several different financial publications throughout the year. Which of the following resources will be most important to ensuring that the specialists' pitches are delivered in a timely manner?
editorial calendar
The owner of SNH Enterprises wants to send an update regarding the company's new product line to several regional journalists. Which of the following methods of communication would be most appropriate in this situation
Yoshirou is planning a community fundraiser for workers in the police, fire, and healthcare industries. Which type of invitation would be most appropriate in this scenario
ProPackage Solutions wants to begin leveraging social media platforms to engage their customers. If the CEO wants to use the world's most prevalent social networking site, which of the following represents the best starting point?
Warm Subject is a clothing retailer whose target audience is made up of young adults. Which of the following social networks would be most appropriate if the company wants to share images of their latest product offerings in a way that encourages social interactions?
Key Enterprises recently sent product information documents to a journalist writing a story about the organization. The documents included price, distribution, and sales data for each of the products. Each individual document can be best described as a
fact sheet
O'Shea is meeting with members of the senior leadership team to train them in preparation for an upcoming interview with a journalist for an industry magazine. Which of the following options best represents a key piece of training that O'Shea should provide?
he should educate them to discuss information within their area of expertise.
Which of the following options would best help a PR professional make their news release more persuasive and easier to understand?
infographics
Which of the following options is best for ensuring that a news release distributed online is effective?
it should be easy to locate
Which of the following options is most important in determining the success of a convention
location
Which of the following options represents the most appropriate means by which a company could convince a TV station to send a reporter and cameraperson to follow up and produce a story about an organization?
media advisory
Poisson Enterprises is preparing to open a new state-of-the-art production facility. Which of the following options would be most likely to help generate excitement among influencers along with increased coverage by the press?
media preview
Vladimir is the public relations manager for TIG Manufacturing. He is currently visiting regional media outlets to conduct interviews regarding the company's urban renewal project. Vladimir's actions can be best described by which of the following terms?
media tour
Which of the following details is most important to include in a successful media advisory?
news appeal
Western Mutual Finance recently promoted their chief financial officer into their vacant chief executive officer role. The company also replaced their chief financial officer with an external hire. The company's public relations team sent a story about the personnel changes to several media outlets. The story included images of the new leaders and quotes from board members. This scenario best describes a
news release
Which of the following advertising resources allows for unlimited content and full control over the type of content delivered?
organized website
The Midwest Farmer's Association is holding their annual expo next week. Representatives from seed, fertilizer, implements, and other farm equipment companies will be on hand to talk about their new products and answer questions from attendees. Which of the following events does this scenario best represent
trade show
Candy's Confectionary is a manufacturer of high-quality candies and confections. The company's public relations team has begun leveraging a social media platform for customer service and engagement, and to quickly distribute news and updates to followers and the media. Candy's Confectionary is most likely leveraging which of the following platforms
Giant Manufacturing is considering sponsoring a regional sporting event to enhance their brand identity. Which of the following options best represents a question they should ask before deciding to proceed
Does the event fit with the company's image
Vita is planning a conference for members of a state marketing association. Which of the following options best represents a consideration that Vita will need to make before selecting a venue
Is the location easily accessible for the planned number of attendees
Marguerite is planning her employer's annual company meeting. The CEO has asked her to engage a keynote speaker who will discuss options for improving productivity in the workplace. Which of the following considerations will be most important for Marguerite as she selects the speaker
The speaker's subject matter expertise
Stoja is preparing a series of business seminars for members of a professional association. She plans to invite local professionals to share their success stories over an early morning breakfast. Which of the following best represents a potential benefit Stoja will realize by holding the meetings at this time of day
They attract attendees who are unable to meet during the day
Which of the following options best describes why online and social media are engaging?
They facilitate dialogue between the public and organizations
Yonder is responsible for planning a sales convention for his employer next year. He's meeting with his team to begin work on the convention's program. Which of the following best represents their first step in this process
They need to determine a theme.
Grillmasters, Incorporated is planning a barbeque cook-off at their company headquarters in Lincoln, Nebraska, next week. Amateur chefs will grill their favorite dishes and judges will sample and rate their work. Which of the following will be most important for Grillmasters to consider when planning their event
They need to obtain a permit from the public health department
The CEO at Flair Enterprises wants the company to begin using TikTok as part of its public relations strategy. Which of the following will be most helpful for ensuring the company's success with TikTok?
They should use established influencers to engage viewers
The leadership team at Berger Enterprises wants to enhance the visual appeal of the company website. Which of the following elements will best resonate with their customers when they visit the organization's website?
photos and images
Igor uses a social media platform to collect and organize images and videos shared by his favorite fashion brands. He uses these images to give him ideas as he creates his own fashion look. Which of the following social media platforms is Igor most likely using?
pintrest
Cortex Solutions recently prepared a specialized website for journalists that includes information about organizational events. The journalists can find helpful links to the event's news release, relevant multimedia files, and informational pages about the organization and the event. The data on this Cortex website can be best described as a
press kit
An insurance company is launching a new insurance offering and hired a home improvement television personality to endorse the company and product. The company held an event that revealed the new brand ambassador and provided time for her to endorse the new insurance offering. Which of the following events does this scenario best describe
promotional
TBY Incorporated is holding a media preview for their new product launch. Which of the following options represents the best means by which TBY could further enhance the event while also providing additional networking opportunities for any journalists that attend?
providing a catered dinner
Stefana is preparing a news release regarding the grand opening of a new park in the community. She decides that she is going to use the inverted pyramid structure for the story. Which of the following options best describes how she should open the article?
she should include a summary of the park's location, opening date, and name.
Gleyal is part of the public relations team at Cedarline Industries. Her manager asked her to prepare a media kit for the company's upcoming product release. Which of the following options best represents an item that she should include in the kit?
she should include the news release for the new product.
Due to the rise of the internet and mobile devices, which of the following is most important to ensuring the success of news releases?
they should include a brief lead that highlights the essence of the release.
Jahil was recently hired to be the public relations specialist for Hornet Enterprises. On his first day, Jahil's manager explains that he will be responsible for coordinating the company's annual employee recognition banquet. Jahil will most likely need ________ to complete the planning process for the event
three months
