PR Writing - Publicity Photos & Infographics

Google Charts

A chart boating tool for someone who is in afraid of coding and likes in bed able graphics with interactivity.

Tableau

A downloadable, windows only software program that enables PC users to upload data sets and create visualizations from them.

Pie Chart

A pie chart is a good way to show what part of a total is used for each of several purposes.

Components of a Good Photo

A public relations writer should be familiar with the elements of a good couple of city photo, quality, subject matter, composition, action, scale, camera angle, lighting, and color. Publicity photo should be sharp, clear, and high contrast. Photo should be creative. Traditional pictures of ribbon cuttings are awards the longer work. And award photo should have no more than 3 or 4 people Annette. Save the large group shop for the photo album. Photos with action in formality are more interesting than rigid, posed shots.

Renderings & Scale Models

A rendering is an architect's drawing that shows how a Finnish structure will look. Both renderings and scale mob as are widely used the news and feature stories about construction projects.

freeimages

A search bowling categorized gallery of 350000 stock photos. Downloading requires a sign up fee, but the users say it's worth that.

Add Scale

A stat like 10 million customers doesn't have much emotional impact or meaning. A graphic icon showing Yankee stadium with the number 200 as part of it, however, helps the audience better understand the size of 10 million people as enough to fill 200 stadiums.

Small Group Photos

Another guideline to follow in a small group photo with the show activity in a picture.

What's Another Common Approach?

Auto manufacturers, as well as other companies, take the approach of sexing up a park with an attractive model standing next to the new car model or another products. Samsung, for example, distributed up publicity photo for its new 3-D television with several attractive Korean models and tight fitting dresses setting on a desk around the television.

Bar Charts

Bar charts are ideal for showing comparisons between categories, such as income levels, populations, sales, prices, and periods of time.

Questions to Prospective Photographer

Can you show me examples of other similar photos you have taken? What contacts do you have with the media and how will you help me distribute the photo once it has been shot?

Line Drawings & Clip Art

Cartoons are a form of leinart, but most people think of line art as drawings of symbols, designs, and objects. I don't these creative suite include stored clip are and the tools needed to create line drawings.

Creating An Infographic

Country on a key idea. Keep it simple and uncluttered. Use catchy titles, but ensure the subject is described for indexing by browsers such as Google. Make info graphic shareable I'm also platforms such as mobile, Facebook, and Twitter.

Diagrams

Diagrams are most valuable and showing how something works. In planning diagrams, you should check with the engineers in pretest the final diagram on potential readers for comprehension and understanding. The key to effective art work, particularly diagrams, is simplicity.

Make It Sharable

Distribute photos and for graphics across all social networks. Embed these images in your blog posts are website. Post them on the newsroom of your Web sign an archive them. Add social media buttons so people can share them with their friends on Twitter, Facebook, dig, and read its.

Photo Manipulation Policies

Does the image alter reality? Does the image intent to deceive in any way? Has anything in the imagery manipulated to imply endorsement of, or agreements with, you organizations views when that might not have been the photographers of subjects season tent?

Use Interesting Data

Don't repeat the obvious. Use facts and figures that people don't already now. As one writer explained, dig up information that most people haven't seen.

Keep It Simple

Don't use an info graphic as a data dump. Build on a key point or theme and don't clutter the info graphic with so many percentages and stats that is too daunting for anyone to read or understand.

Food Photos

Food publicity has its own particular challenges in terms of making a product looks savory in a photo.

Use a Professional Designer

Great content needs great design order to succeed in the marketplace. And eye catching info graphic drives individual interests and encourages people to share the image on the social networks.

Shuttershock.com

How stock for togger fi, videos, and even music tracks. Many photos of 3, but others also have a licensing fee. A music track for a Podcast or video, for example, is about $50.

Examples

In Rochester, new york, Christian back and Jamie sex 10, students of the Simon graduate school of business at the University of Rochester are winners of the IBM Watson case competition for their proposal long crisis and disaster management. Students from the schools that made it new ideas for applying the IBM Watson technology to address complex societal and business challenges and the transportation, energy, retail, and public sector industries. The competition is helping students gain new skills and analytics and cognitive computing to prepare for future career opportunities. Mark Chris, MD, chief of thorec a conchology, memorial Sloan Kettering cancer center and Minaj sec Ina, IBM general manager, watson solutions work with the 1st watson base cognitive computing solution for oncology. IBM, memorial Sloan Kettering and wellpoint today introduced the 1st commercially based products based on watson at an IBM a health care's 4:00 a.m. in New York City.

The Purpose of Infographics

Info graphics can make percentages and other stats more digestable to readers and viewers. Colorful and full graphics can emphasize key information in a news release.

Maintaining Photo & Artwork Files

Is that it is important to keep a well organized photo and graphics file for reference purposes. Files or logs should include dates, events, and names of people in the photo.

Award Photos

It is relatively easy to violate the concepts of newsworthiness, action, and central focus as A-war diese merely look at the camera while holding their cheek or trophy.

Don't Go Overboard With Branding

Less will usually be more in terms of the info graphic gaining acceptance by journalists and bloggers.

Easel.ly

Let's to use a drag and drop interface for creating flow charts and diagrams.

Line Graphs

Line graphs are somewhat like bar charts, but better suited for showing changes over a long period of time.

Planning Photo Session

Make a list of the pictures you want. For pictures of people, arrange for Friday of poses. Know who you need, where and when you need them, and what props will be required. Notify people whose photos are to be taken. Get signed releases for possible use of the photos and news releases, media kits, brochures, and posting on the organization's website and Internet. He should at the location for the photo session is available, clean, and orderly. Consider waiting. Will the photographer have everything needed, or should you make preparations? Have everyone and everything at the right place at the right time period tell the photographer what you need, not how to do the job.

Make It Mobile

Make your photos and info graphics mobile friendly. About 50% of Facebook users use mobile for access. Test your image on multiple devices to ensure quality and high resolution.

Visuals Break Through the Clutter

Nielsen estimates that there are 27 million pieces of content share today.

infogr.am

Offers about 30 different chart types, along with a series of pre made visual themes.

Visuals Make Content More Persuasive

One study found that messages with visual content were 17% more persuasive than text only messages.

Large Group Photos

Organization's love group photos of everyone who attended the seminar received an outstanding service award. However, pictures of this kind should not be sent to general circulation newspapers and magazines.

Product Photos

Park photos are particularly challenging in terms of arousing interest.

Visuals Help With a Story

People tend to remember facts and figures presented in an interesting visual way instead of just reading a bunch of numbers or percentages.

Writing Photo Captions

Photo captions are short, use present tense to describe the action, and provide contacts. A photo in a somewhat longer caption can serve as an entire news release.

The Importance of Visual Content

Photographs and info graphics at appeal and increase media usage of news releases are features. Visual content is important because most people a visual learners. People process and understand visual images 60000 times faster than text messages.

Distributing Photos & Infographics

Photos and graphics can be distributed by email, C d's, websites, and electronic news wires. Never send an attachment to a reporter or editor unless specifically asked to do so.

Types of Infographics

Pie, bar, and line graphs of the traditional info graphic. Today's info graphics are much more visual at the multiple graphic interfaces and subject icons. Other types of graphics commonly used are diagrams, renderings of proposed buildings, and line art.

Promote It

Post images on your Facebook page, send them to bloggers covering your organization or industry, and tweet your photo are in for graphic a with their hashtags.

Cite References

Provide additional references and UR l's for the date at the end of the info graphic. This adds to its credibility and gives journalists and bloggers an opportunity to find additional information on the subjects.

Piktochart

Provides a number of pre made themes, images, and graphics.

Pixabay

Provides copyright free images under Creative Commons. You can copy, modify, distribute, and use the images even for commercial purposes.

Photo Advice From the Experts

Remember that photographs, even for publicity, are not advertising. Your photo needs to tell a story quickly and creatively in have real news value to make the cut. Capture images that tell your story at a glance. Write a complete and proper caption. Don't be misleading. And and afy the audience you are trying to reach. Get stories out in a timely fashion. Try to create photos that I have a shelf life and can be used for other projects down the road. If you are organizing a press event, make sure you provide the media, both print and broadcast, with a visual opportunity. It should look spur-of-the-moment, even if it isn't. Photo shop is a wonderful tool.

How to Take Product Photos That Get Published

Show the product in a scene where it would logically be used. If it is used in an office, short in an office. The setting should be realistic, with everything hooked up and ready to go. Clean up the area where the pictures to be taken. Remove any litter or extraneous items. Repaints if necessary. Be sure that the background contrasts with the products. Make the product stand outs. If there were other products in the picture, be sure that the new one is in the dominant position. Put perspective into the photos of the whistle note how big the item is. For example club or show a hand, a person, or a pencil. If people are in the picture, be sure that they are dressed for the situation. They should wear the kind of clothing that they would wear when using a product's. Use a top of the line digital camera to ensure maximum quality and resolution. Don't accept anything but the best and photographs. They have a potential shelf life of 5 years, many may be used by others to illustrate books or bro shores. Give them quality. Take at least 2 photos, vertical and horizontal, of each new products. This makes them adaptable to a variety of situations. When possible, show the product in use. Application stories need a illustrations. Every picture must have an identifying caption.

Visuals Are More Sharable

Social media users of 40 times more likely to share visual content on social networks than any other content.

Infographics Information

Survey results that may take longer to explain in a text format. Statistical data that Kim rate cause a reader's eyes to glaze over and lose entrust. Comparison data that can be more effectively portrayed in graphic form. Messages from all to lingual audiences that may have limited English. Any other information that just isn't very sexy without a colorful graphic.

Tips For Well Composed Photos

Take tight shots with minimal background. Concentrate on what you want the reader to get from the picture. Emphasize detail, not whole scenes. Don't use a cluttered background. Moves Dray things that intrude on the picture. Try to frame the picture. Avoid wasted space. There should not be a large gap between objects, such as an award, and the person's face. In the case of a group picture, people should stand close to each other. Asks objects Wang sunglasses to remove them.

How Can You Compose Small Group Photos?

The common composition is to show 3 people all talking or listening to a 4th person who is at the left of the picture. This 4th person May be a keynote speaker Khama the president of an organization, or someone who has just received an award. Such composition can provide a focus in axim int'rest, but even these pictures of somewhat of a tired cliche. In a group situation, it is extremely important to take down the names and titles of people as they are photographed. This will make your job much easier later on, would you have throughout the cap shoon's. Don't rely on memory, yours or anyone else's.

FreeDigitalPhotos.net

The free photos are small, but larger versions are available for purchase. A credit line to the photographer is required.

Keep It a Proper Size

The ideal with should be no more than 500 pixels wide and less than 5000 pixels long, to avoid unnecessary scrolling.

How Can You Take Better Award Photos?

The subjects are showing some emotion. You show a close up instead of a person's full figure. You pose the award winner and in appropriate but more creative setting.

Everystockphoto.com

This is a search engine or free photos that come from many sources. Other photos, however, R license specific depending on the photo's use.

Important Photos Data

To date of the event, when the photo was taken, the location, releases from people portrayed, complete names and titles of people shown, and the name and address of the photographer, including any restrictions on the use of the picture.

Working With Photographers & Photo Vendors

Use professional photographers if you plan to send materials to news organizations. Sign contracts with photographers to clarify such as shoes as how their images will be used in who owns them. Stock photos may be appropriate for contents on to own the media but should not be used for news releases. Crop photographs to remove clutter and get a tighter focus on the main subjects. The altering of a photo can raise ethical issues if it misrepresents the original photo.

Pay Attention to the Title

Using attention getting title that is descriptive so browser such as Google can index set. It also helps if you insert the word info graphic in the title or in the contents of the info graphic. A catchy title generates and trust in the incentive for people to share it on social networks.

Letter of Agreement With Photographer?

What is the photographers professional fee for taking pictures? Is it on apologetic basis or based on an hourly fee? How out of pocket expenses, such as meals, mileage, lodging, handed while on assignment? Does have a toggle for get a daily per DM or submit receipts? What will be delivered upon completion of the assignment? Will it be a digital file on CD or a website? Who will supervise the photographer? Will you or someone else in the organization helped the pataca for set up shots? Who will retain the images? Under copyright law, photographers retain ownership unless the sign agreements gives full ownership and control to the organization commissioning the work. Does the organization have under strict and use of the photograph common who does it have to get permission from the photographer each time at wants to use the shots? Can a photographer sell images to outside parties, what is the organization wants exclusive use?

Keep It Balanced

Work to achieve a balance between tax than design.