PRAD CHAPTER 3

FTC

federal trade commission , primary agency governing the advertising industry. its main focus with respect to advertising is to identify and eliminate ads that deceive or mislead the consumer. Unfairness, deceptions ,violations

Cultural imperialism

imposing a foreign culture on a local culture: usually referred to as the impact of Western culture, products, and lifestyle on a more traditional culture

Cease

A cease and desist letter is a document sent to an individual or business to halt purportedly illegal activity ("cease") and not take it up again later ("desist").

Commercial Speech

US legal term relating to speech done on behalf of a company or individual for the intent of making a profit. It is economic in nature and usually has the intent of convincing the audience to partake in a particular action, often purchasing a specific product.

FCC (Federal Communications Commission)

a U.S. government agency that regulates broadcast media and can eliminate ads that are deceptive or offensive

Puffery

advertising or other sales representation that praises a product or service using subjective opinions, superlatives, and similar techniques that are not based on objective fact

marketing imperialism

marketing practices that result in imposing foreign cultural values on a local culture with different values and traditions

Copyright

the owner or creator of certain types of original works have the sole right to reproduce and distribute the work