Principles of Marketing: Ch. 1 Prep

Good Company 1. Product 2. Price 3. Place 4. Promotion Services Company 5. Product 6. Price 7. Place 8. Promotion A. Image Ad B. Competitor-Oriented C. Travel Backpacks D. Travel Packages E. Sales-Oriented F. Lovebird Special G. E-Commerce H. Sporting Goods Stores

1. = C. Travel Backpacks 2. = E. Sales-Oriented 3. = H. Sporting Goods Stores 4. = A. Image Ad 5. = D. Travel Packages 6. = B. Competitor-Oriented 7. = G. E-Commerce 8. = F. Lovebird Special

Dunkin' Donuts offers some localized programs; for example, offering free coffee to all customers if a local sports team wins an important game. This is an example of which of the four Ps? A. Promotion B. Price C. Place D. People E. Product

A. Promotion

Marketers of the original Levi's jeans met the needs of consumers in the late 1800s by offering _____ as the key benefit. A. durability B. comfort C. fashion D. style E. sex appeal

A. durability

Although blue jeans are made of the same basic fabric, how a brand of jeans is _____ determines how the brand will be positioned in the marketplace, and ultimately who will buy it. A. marketed B. warranted C. developed D. manufactured E. sold

A. marketed

Dunkin' Donuts uses 100% Arabica beans in its coffee and tests the quality of the coffee beans before using them. The companies who provide coffee beans to Dunkin' Donuts are part of its A. supply chain. B. B2C marketing. C. transactional orientation. D. CRM program. E. value cocreation.

A. supply chain.

Dunkin' Donuts offers coffee and donuts that are "familiar with a twist"—popular items that are available all the time, and seasonal specials like pumpkin spice coffee and heart shaped donuts. This "familiar with a twist" approach is an example of which of the four Ps? A. Promotion B. Product C. People D. Price E. Place

B. Product

Companies that get celebrities to be seen in their designer jean brands relates to which of the marketing mix variables? A. place B. promotion C. distribution D. price E. product

B. promotion

Depending on whether consumers want bargains, selection, service, or style will determine _____ consumers will buy their jeans. A. when B. where C. why D. how often E. how

B. where

Which of the following statements shows how Dunkin Donuts considers the "Place" element of the four Ps? A. Dunkin Donuts' is an everyday destination because it offers reasonable pricing. B. Dunkin Donuts has a strong coffee culture, so the source of their coffee beans is very important. C. Dunkin Donuts studies where people work, play, live and go to school. D. Dunkin Donuts is the place to go for your favorite latte or breakfast sandwich. E. Dunkin Donuts often runs local promotions tied to local sports teams.

C. Dunkin Donuts studies where people work, play, live and go to school.

In the late 1970s, manufacturers of designer blue jeans opened up a new market by appealing to consumers on the basis of A. comfort. B. simplicity. C. sex appeal. D. low cost. E. durability.

C. sex appeal.

In the DDPerks loyalty program, customers earn points for each purchase and are awarded free coffee each time they earn 200 points. Loyalty programs are part of a(n) A. marketing channel. B. transactional orientation. C. value cocreation effort. D. CRM program. E. supply chain.

D. CRM program.

If Mom places the highest value on convenience when looking for a cup of coffee, which of the marketing mix components is she most concerned with? A. price B. program C. promotion D. place E. product

D. place

The Coffee Collective is seeking to identify customers who want a unique coffee drinking experience and are open to a loyalty rewards program. In doing so, the Coffee Collective is identifying its target A. market orientation. B. market program. C. marketing mix. D. marketing concept. E. market segment.

E. market segment.

Joe to Go offers donuts with its simple cup of black coffee that customers serve themselves. In doing so, the company is attempting to create value for Dad and other customers through which element of the four Ps? A. program B. place C. price D. promotion E. product

E. product